NFC协议的模糊测试优化方案

针对NFC协议进行模糊测试方案时产生大量不符合协议规范的无效测试用例而导致测试效率较低的问题,应用图论思想,提出了基于生成的策略与深度优先算法融合后的模糊测试方案。在基于生成的策略下构造测试用例的过程中,遍历由协议规范连接成的测试需求图,以深度优先算法搜索图中覆盖点较多的生成路径,精简测试用例的生成路径,保证生成的测试用例能够接近协议规范。实验分析表明,所提出的模糊测试方案能够有效地减少无效测试用例的生成,提高测试效率。     

A theoretical framework of electronic word-of-mouth against the backdrop of social networking websites

This study proposed and tested a theoretical framework that explains electronic word-of-mouth (eWOM) against the backdrop of social networking websites (SNWs), which have gained substantial popularity among travelers. In particular, a United States (US) nationwide online survey was conducted and nine hypotheses were tested. The findings suggest that willingness to share knowledge and switching costs are positively related to eWOM communication. In addition, customer value (utilitarian) has positive relationships with willingness to share knowledge, perceived security, and switching cost, while customer value (hedonic) has positive relationships with willingness to share knowledge and switching costs. Last but not least, the findings indicate that perceived security does negatively impact eWOM. In light of the major findings, the article sets forth strategic implications for travel-related social networking websites.     

Empowerment in hospitality organizations: Customer orientation and organizational support

Although empowering employees has often been prescribed as an efficient strategy for hospitality organizations, the strategy alone cannot ensure success. Individual and organizational factors should be considered to increase employees’ perception of empowerment. This study examines the impact of employees’ customer orientation and organizational factors on the employee empowerment perceptions. Our findings, based on a survey of 203 guest contact employees, suggest that organizations should hire customer oriented people, guide them with service training, provide a reward system, and facilitate service standards communication in order to increase perceived empowerment. Implications of these findings for hospitality service managers are discussed.     

浅谈体育教育对学生心理健康的影响

体育教学是学校素质教育的重要组成部分,它不仪可以促进学生的身体健康,也可以促进学生的心理健康。体育教学在当代学生心理健康教育中应发挥着不可替代的特殊作用。     

采用“5W”传播理论解析TRIZ创新方法的推广模式

采用哈罗德·拉斯韦尔的传播学"5W"理论分析TRIZ创新方法推广工作,建立相应的传播学模型,针对其构成的各个要素探讨了安徽省创新方法理论推广工作现状及存在的一些问题,从传播主体、传播渠道、传播内容等方面提出优化和完善TRIZ创新方法推广工作的对策和建议。     

科技哲学的现状及其在传播过程中面临的问题研究

科技哲学是以现代科技的变化规律和特征为研究对象的。随着科技的快速发展,科技哲学的传播也必然会出现一些问题,因此,只有在了解科技哲学的本质的基础上,分析科技哲学目前的发展和研究现状,正确认识科技哲学在传播过程中存在的问题,才能更好地促进科技哲学的传播和发展。     

影响移动通信企业顾客价值的因素分析

对于顾客价值的研究,以往都注重对定义和内涵的比较,或者是评价模型的建立。本文将研究的对象置于移动通信行业,采用了问卷调查和因子分析的方法,通过对移动通信企业顾客价值的影响因素分析,来为移动通信企业进行战略选择提供依据。     

上市传媒公司经营绩效及资本运营实证分析

在激烈的传媒竞争环境下,资本运营受到传媒企业的重视。根据对部分中国传媒上市公司经营绩效实证考察,提出中国传媒企业资本运营应在以下三方面深化认识:市场机制的充分遵循、规模扩张与融合、提高资本效益与产业结构调整。     

销售人员沟通焦虑心理对业绩影响的机理研究

沟通能力对于销售人员而言至关重要。研究表明:沟通焦虑会通过互动介入程度以及柔性销售两个中介变量对销售业绩产生反向影响。此外,不同性别的销售人员沟通焦虑程度不存在显著差异,而不同行业、不同工作年限的销售人员沟通焦虑程度会表现出显著的不同。