浅谈在国际传播中的议程设置

International Communication plays an important role in our society. Agenda setting theory emerges from communications studies and focuses on mass media influence on setting political agenda.The theory explains the correlation between the rate at which media cover a story and the extent that people think that this story is important. The media has become a strong barrier of communication between families and the outside world.     

A comparison of the dominant meta programme patterns in accounting undergraduate students and accounting lecturers at a UK business school

Meta programmes are a means of describing the behavioural traits that a person exhibits when interacting with other people. An understanding of meta programmes can improve communication between individuals and this may have implications for teaching. The purposes of this study are first to identify the dominant meta programme patterns of first year accounting undergraduates at a UK business school. An earlier pilot study validated use of the Motivation Profile Questionnaire (MPQ) to elicit the dominant meta programmes of accounting lecturers at the same Business School (Brown, 2002). Secondly, the students' meta programmes are compared with those of their accounting teachers to identify whether there are any differences or similarities between the two groups. The matching of the meta programmes of the teachers and students would enhance communication whilst major differences in meta programmes would make communication more difficult. A sample of 62 first year accounting undergraduates and 20 accountancy teachers completed the MPQ. The results indicate that, on average, the accounting students have similar dominant meta programme patterns to their accounting teachers. The implications of the findings for improving communication and therefore teaching are discussed, along with the scope for further research.     

用于通信系统的干扰对消电路设计与实现

针对通信设备应用的复杂化和对在复杂电磁环境下工作的设备电磁兼容性提出的更高要求，通过分析对消技术的基本原理，提出了一种模拟电路和数字电路相结合的干扰对消技术，并研制出了基于该技术的干扰对消原理样机。对该样机的单机测试和系统联试结果表明，该对消技术具备点频干扰和噪声干扰的抑制能力，对消收敛时间小于100 ms，对消比大于43 dB，适合在窄带通信中应用并可推广到其他领域。该成果正逐步在实际工程中得到运用。     

品牌背书传播策略的原因分析

文章通过对品牌背书传播策略的描述,提出采用该策略需要深入考虑的因素,如产品组合相关性、品牌发展周期、品牌并购等。     

The economic consequences of the TARP: The effectiveness of bank recapitalization policies in the U.S.

This study empirically analyzes the impact of the United States’ bank recapitalization program, the centerpiece of the United States’ $700 billion Troubled Asset Relief Program (TARP), on bank portfolios. Through superior empirical analysis and correct model specification, our findings overturn much of the existing literature on the effectiveness of capital injections into the banking sector in Japan and the United States. We show that the TARP program did not achieve the stated policy objective of stimulating bank lending. On the contrary, we find evidence that recipient banks grew assets significantly slower, particularly heavily risk-weighted assets such as loans. These findings are robust to various empirical specifications, including two-stage least squares estimation using instrumental variables, difference-in-difference techniques and generalized method of moments. These techniques control for pre-existing trends in loan growth while addressing potential endogeneity bias.     

Promoting Giving Campaigns in University Websites: A Cross-cultural Comparison between the United States and South Korea

ABSTRACT

This study was designed to compare the ways the websites promote giving campaigns between the United States and South Korea. Furthermore, this study explored how the campaign appeals are associated with the distinct cultural values between universities in the United States and Korea. Guided by a content analysis of 200 universities in the United States and South Korea, the findings of this study demonstrated that, compared to the Korean university websites, U.S. university websites more frequently targeted university-affiliated donors, including alumni, students, parents, and so forth, and used multimedia-based exemplars about the giving campaigns.     

跨文化交际中的禁忌语浅议

禁忌语作为不同文化普遍存在的一种特殊形式,在交际中扮演着重要的角色。因而,在教学中教师应该尽可能的给学生讲解与文化相关的知识。只有这样英语学习者才能真正的表达出自己所想要表达的意思,才能提高他们的跨文化交际能力。     

高职高专旅游英语教学中跨文化交际能力的培养

语言是文化的裁体,文化支配着语言。不同文化背景的人们在交际的过程中,由于文化差异,交流双方很容易产生文化障碍。要获得跨文化交际的最佳效果,我们不仅要掌握语言本身的规律,更要了解语言所承载的深刻文化内涵,通过一些手段来培养学生的跨文化交际能力。     

后金融危机时代金融消费者保护的若干问题——以美国2010年的新法案为视角

本文以2010年7月美国《多德—弗兰克华尔街改革与消费者保护法》为探索视角,简要回顾了美国金融消费者保护的历史和教训,指出消费者保护的思想不仅应该明确体现在金融监管目标中,还需设置达至目标的适当监管机构,同时提出金融消费者保护的立法力度与金融创新速度相匹配的问题。就中国学界对新法案高涨的借鉴热情,文章认为:国外先进立法经验的本土植入需考量现实条件,我国目前亟须完成的工作是提升金融消费者概念的认同程度并设置适宜的金融消费者保护性机构。     

一种特殊的码型对载波恢复环路性能影响的分析

本文从几个不同的角度对国际商务英语及其教学作一番思辨。作者就以下3个问题发表了自己的看法:(1)多角度地界定国际商务英语;(2)国际商务英语学习者群体的成份;(3)国际商务英语教学的主要特点和规律。