Avow or Avoid?

Abstract

Sixteen press releases from Enron and 16 releases from WorldCom representing the first three months of each organization's financial crises were gathered from the organization's web sites. The goal of this study was to determine whether the dominant public communication tactic of these companies was to avow or promote frankness, a traditional public relations stance, or to avoid or be evasive, a traditional legal stance. The releases were compared with 47 published accounts of the unfolding financial crises to determine whether the organizational messages remained intact. The findings show no dominant communication strategy in either company. Both professed openness but engaged in blame shifting. The combined message strategy suggests cooperation between legal and public relations counsel. The messages of both organizations were successfully transmitted via the mass media but were tempered by solid reporting. These findings suggest additional evidence that legal and public relations crisis communication strategies are starting to blur.     

中美能源库兹涅茨曲线研究——基于正交偏最小二乘法

中国与美国能源库兹涅茨曲线是存在的,中国将在人均GDP达到2万美元左右到达能源消费总量拐点,产业结构变化影响较弱,经济危机反而刺激了能源消费;美国在2007年前后已经到达拐点,第三产业产值与工业比值每提高1个百分点,会减少大约1百万吨标准煤,每次经济危机会减少当年3千万吨标准煤。通过对比可知,目前中国属于高能耗模式,不利于可持续发展,应对经济危机应发挥市场自身的调节作用,从而达到优胜劣汰实现结构转型。     

Acceptance of groupware: The relationships among use,satisfaction, and outcomes

Many organizations have chosen groupware to support the communication activities of their work groups, yet relatively little is known about users’ reactions to and acceptance of this emerging information technology. Further, there has been limited field experience to justify investments in groupware, and rules of thumb about its implementation are difficult to find. This article describes the first part of a multiple‐stage study of acceptance of groupware, in organizational settings. Our ultimate goal is to explain or predict acceptance of groupware, however, the purpose here is to understand what constitutes acceptance. Based on an electronic survey on individuals’ acceptance of groupware in three Fortune 500 companies, we examine the relationship among the usage of groupware technology, the subjective ratings of users’ satisfaction with using the technology, and the perceived benefits of using the technology. The results agree with the earlier findings of Hiltz and Johnson [1] that a multidimensional concept of acceptance is required to properly study the acceptance of new communication technologies.     

移动联通电信在大学校园的营销竞争分析

大学校园一直是远离广告喧哗的象牙塔,但随着市场经济的发展,校园营销竞争日趋残酷、激烈,是商家必争之地。随着通信市场的多元化,我国通信市场形成了三足鼎立的特殊时期,各通信营运商对大学校园2000多万用户展开了激烈而持久的争夺战。     

The differential impact of ICT on employees: narratives from a hi‐tech organisation

This paper draws upon findings from a case study, which examined the implementation of information and communication technologies within a hi‐tech organisation. It explores how technology became embedded within the organization, altering working practices. It concludes that embedding technology needs to be undertaken at an individual level to be successful.     

Normative,authentic, and altruistic fruit and vegetable consumption as weblog discourses

The Internet is a growing information and communication channel for health- and diet-related issues. Keeping updated on the fruit- and vegetable-related (F&V) discourses among laypeople is important for health communicators in order to promote F&V consumption through tailored health messages. The aim of the present study was to identify F&V-related discourses in weblogs that were maintained, obviously, to influence diet. A theoretically chosen sample of weblogs were analysed applying critical discourse analysis. The analysis showed three partly overlapping F&V-related discourses: (1) normative consumption with a focus on single nutrients and physiological mechanisms; (2) authentic consumption with a desire for naturalness; and (3) altruistic consumption where ethical responsibilities are enhanced. Bloggers have clear perceptions on ideal F&V consumption, but it is a challenge for the reader to make a synthesis of the discourses presented. Filtering contradictory instructions requires health literacy, which may need more support from dietetic professionals.     

Children and Government Propaganda

Abstract

Around the world “public relations” is confused with “propaganda.” Although “propaganda” has negative connotations today, the authors examine the history of propaganda studies, which is tied to the government-sponsored study of communication. Then they offer a recent example of how the U.S. government used children as messengers of propaganda. By abandoning our prejudices against propaganda, the authors argue we can reconnect public relations with a tradition of scholarship on communication audiences, public communication campaigns, and government propaganda efforts.     

基于PLCi36的电力线扩频载波通讯电路的设计

电力线载波通讯是一种低价方便、并可免除装设专用通讯线路的通信技术,文中介绍了利用调制解调器进行载波的扩频通讯技术,给出了由PLCi36芯片构成的电力线载波通讯电路在现实生活中的应用设计实例。     

保险丝熔断时间测试系统的研制

熔断器(Fuse)具有体积小、重量轻、成本低的优点以及精准控制等方面的明显优势,所以被广泛应用在通信设备、精密仪器仪表等产品中,文章介绍了基于LabWindows/CVI的多路并行熔断器测试系统设计过程。     

小型真空双锅油炸设备控制系统的设计

提出了以单片机为核心、PC机作监控的小型真空双锅油炸设备控制系统，详细介绍了软硬件的具体设计过程。新型芯片和典型抗干扰措施的使用提高了控制的性能，增强了系统的稳定性。