如何设计中国顾客满意指数调查问卷

中国顾客满意指数作为一种新的质量业绩衡量指标,能够有效地反映我国企业、行业、国民经济中的各部门以及整个国民经济的质量状况。问卷设计是中国顾客满意指数调查的关键环节。文章结合中国顾客满意指数调查的特点,对设计调查问卷的原则、方法及问卷设计过程中需要注意的问题进行了探讨。     

Product innovation and sustainable marketing: effects on consumer innovativeness

Based on the theory of sustainable marketing and time cognition, this study constructed a theoretical model among product innovation, sustainable marketing, time perspectives, and customer innovativeness. Using a sample of 290 consumers in China respond to a new energy vehicle, this paper examines the influence of firm's product innovation on customer innovativeness through the paths of sustainable marketing and time perspectives. The results showed that product innovation positively affected three dimensions of sustainable marketing, which then had different effects on present and future time perspectives. Time perspectives positively affected consumer innovativeness. According to the findings, this study discussed implications for theory, practice, and future work.     

中国节能服务产业发展协同激励路径优化对策

从系统形成与系统运行两阶段入手,分析了协同视域下中国节能服务产业发展系统失灵问题,进而提出了产业发展协同激励路径传导模型,从时间、方法、逻辑3个维度剖析了产业发展激励要素协同作用机理。针对中国节能服务产业激励政策文件的分析,从激励主体协同、激励措施协同、激励过程协同3个层面分析了节能服务产业发展激励路径内在问题及致因,由此提出了基于价值共创、组合优化、循环反馈的协同激励路径优化对策。     

科技投入超效率测度的偏DEA分析与资本驱动的区域协调

现有科技活动效率研究存在异质性缺陷,导致无法深入分析引发效率差异的区域演进成因。应用超效率测度理论结合偏DEA视窗法,实证分析2010—2019年全国内地30个省（市）科技活动效率的动态演化进程,并从科技资本投入视角构建面板数据方程,考察不同资本类型驱动下我国科技投入效率空间溢出的直接效应与间接效应,同时,应用Moran′sI指数衡量各省（市）科技活动效率与空间集聚关联性。研究表明：近十年来我国科技活动效率整体呈现快速上升—趋势减缓—明显下降的发展态势,其中,东北地区效率饱和,投资冗余明显;华北地区效率偏低,高效率省（市）带动能力突出;华东和中南地区效率呈螺旋式上升,区域内省（市）组团差异明显;西北地区与西南地区效率偏高,但省（市）分化差异明显。从整体看,我国科技活动效率溢出能力显著,政府资本与企业资本对总效率溢出呈正向影响;外来资本对总效率溢出无明显影响,且资本效应的空间关联性不显著,绝大多数省市的科技活动效率提升处于资本弥补阶段,极少省市处于资本驱动状态。     

新常态下中国节能服务产业发展新方向:与PPP模式的集成研究

为了实现新常态下节能服务产业转型,探索中国节能服务产业发展新方向,以集成论为基础理论框架,首先通过分析节能服务产业与PPP模式集成所需要的集成单元、集成条件和集成界面,证明了二者集成的可行性,解决了能否集成的问题;其次,在集成单元和集成界面确定的基础上,设计出节能服务产业与PPP模式之间的集成模式,解决了怎样集成的问题;最后,识别出影响节能服务产业与PPP模式所构成的集成体发展的集成环境,解决了哪些因素会影响集成体发展的问题。     

The role of accelerators in firm survival: An fsQCA analysis of Italian startups

Accelerators are a recent yet rapidly growing phenomenon within entrepreneurial ecosystems. The distinctive characteristics exhibited by accelerators, relative to previous incubation models, imply that accelerators may play a different role and have a different impact on the survival rates of participating firms. In this study, we explore the relationship between participation in an accelerator program and firm survival using fuzzy-set qualitative comparative analysis (fsQCA) with key variables related to firm survival. We analyze 38 accelerated startups from five Italian accelerators and a control group of 38 non-accelerated Italian startups. Our findings support the business accelerator literature that regards accelerators as a new and distinct generation of business incubators. Our results suggest that participation in accelerator programs on its own does not influence firm survival. However, we found a relationship between firm survival and accelerated technology-based firms that do not export and between firm survival and accelerated firms in the service sector with a small team that do not export. We conclude that factors affecting the survival of accelerated firms are different from factors affecting the survival of incubated firms, providing further evidence of the characteristics that distinguish accelerators from incubators.     

促进服务业发展的税收政策研究

促进服务业发展对于促进国民经济未来发展战略中的经济结构调整、转变经济发展方式等方面具有重要的意义。当前服务业领域中的税收政策存在诸多缺陷,对于服务业的发展不能起到很好的促进作用,基于优化税制结构和促进经济结构调整,均需对其进行相应的调整。本文对服务业的发展现状、税收政策现状与缺陷进行详尽分析,在此基础上提出促进其发展的税收政策。     

Investigating mediators between corporate reputation and customer citizenship behaviors

Recent corporate reputation research focuses on customers as an important stakeholder group for whom firm reputation matters. The authors hypothesize that customer-based corporate reputation (CBR) may affect customer citizenship behaviors (CCB) and that both commitment and loyalty mediate the CBR-CCB relationship. The tests of the hypotheses use a sample of 583 service customers who evaluate the reputation of service firms. These results suggest that commitment and loyalty mediate the relationship between CBR and one type of CCB, that is, helping the company. The authors discuss the implications for marketing research and practice.     

基于新公共服务理论的广西邮政改革的对策研究

邮政业作为公共企业,是公共部门的重要组成部分,以新公共服务理论作为理论基础来研究广西邮政的改革问题具有深刻的内在必然性。本文对如何深化邮政政策进行较为全面的研究和探索。