论养老保险制度中政府与市场的关系

从经济学视角考察了一般意义上政府和市场关系的发展脉络。以此作为理论依据，对养老保险制度中政府与市场的职能定位做出了具体划分，进而得出了充分发挥政府和市场的共同作用，完善中国当前养老保险制度的相关启示。     

审计费用的决定因素——来自我国B股上市公司的数据分析

审计费用的决定因素一直是国外会计审计学界关注的热点问题之一。基于我国B股上市公司数据，以2001年～2003年我国B股的上市公司为样本，对境外审计师的审计收费展开研究可发现：2001年度审计费用的决定因素并不明显，且与事务所规模的关系不显性；在2002年和2003年，审计费用与总资产和事务所规模成显性相关。究其原因，主要是声誉机制、信息披露制度和我国审计市场竞争激烈等因素所致。     

胶东地区非物质文化遗产的保护与利用

非物质文化遗产的保护与利用一直都是大家关注的热门话题。不少学者专家提出了很多保护民间传统文化遗产的方法措施。提出非物质文化遗产的概念，然后介绍胶东地区非物质文化遗产的主要内容，最后针对该地区的实际情况提出适合胶东非物质文化遗产保护和开发的出路一与休闲旅游市场开发相结合。     

The relationship between major-league sports’ official sponsorship announcements and the stock prices of sponsoring firms

This study presents analysis of the impact of “official product” sports sponsorships with the National Football League (NFL), Major League Baseball (MLB), the National Hockey League (NHL), the National Basketball Association (NBA), and the Professional Golfers Association (PGA) on the stock prices of sponsoring firms. The primary finding of the study is that, in the main, announcements were accompanied by increases in shareholder wealth. The 53 sponsors analyzed experienced mean increases in stock valuations of about $257 million. A multiple regression analysis of firm-specific stock price changes and selected corporate and sponsorship attributes indicates that official product sponsorships with the NBA, NHL, and PGA and those with smaller market shares were associated with the largest gains in share prices. Although corporate cashflow (a proxy for agency conflicts) is statistically unrelated to shareholder approval, sponsorships by high-technology companies were associated with stronger stock price reactions than otherwise. Finally, product congruence with the sponsored sport was positively related to changes in stock prices. T. Bettina Cornwell (b.cornwell@business.uq.edu.au) is Professor of Marketing and Leader of the Marketing cluster in the UQ Business School at the University of Queensland, Australia. She was formerly Professor of Marketing in the Fogelman College of Business and Economics at the University of Memphis. She received her Ph.D. from the University of Texas. Her research focuses on promotion and consumer behavior, especially with regard to international and public policy issues. Other articles on the topic of sponsorship-linked marketing have recently appeared in theJournal of Advertising, the Journal of Advertising Research, theJournal of Business Research, andPsychology & Marketing. Stephen W. Pruitt (pruittst@umkc.edu) is the holder of the Arvin Gottlieb/Missouri Endowed Chair of Business Economics and Finance in the Henry W. Bloch School of Business and Public Administration at the University of Missouri-Kansas City. He received his Ph.D. from Florida State University. He has published more than 45 articles, most of which employ event study methodologies, in journals such as theJournal of Finance, theJournal of Political Economy, Financial Management, theJournal of Public Policy and Marketing, and theJournal of Advertising Research. John M. Clark (clarkj@cba.usm.edu) is an assistant professor of finance at the University of Southern Mississippi. He received his Ph.D. from the University of Alabama. His research interests include options and other derivatives, investments, and the impact of real events upon the stock prices of corporations. His work has appeared in scholarly outlets such as theJournal of Advertising Research, theFinancial Review, and theJournal of Business Ethics.     

Micro-level product-market dynamics: Shared knowledge and its relationship to market development

This work draws on consumer and psychology research to explain sociocognitive aspects of product-market dynamics at a higher level of specificity than prior research. The authors extend the field’s understanding of market-shaping shared knowledge through a theory-informed discussion of how shared product knowledge comes to exist and how it changes as product markets develop. They define shared knowledge as the aspects of product representations that are common across the minds of market actors, making it possible for them to understand one another. The authors also discuss ways to track shared knowledge content that is expressed in market narratives. As the characteristics of shared knowledge are explained and linked to stages of product-market development, the authors develop a set of researchable propositions to guide future research. The theoretical arguments and propositions in this article complement extant marketing strategy research by integrating individual-level consumer theory with market evolution models. José Antonio Rosa (jose.rosa@case.edu; Ph.D., University of Michigan) is an assistant professor of marketing at Case Western Reserve University. His research interests include product markets as sociocognitive phenomena, embodied knowledge in consumer and managerial sensemaking, consumer illiteracy and coping, commitment and motivation among members of network marketing organizations, and buying group satisfaction. His research has been published in marketing and management publications, including theJournal of Marketing and theAcademy of Management Journal. Before entering academia, he worked in the automotive and information systems industries. Jelena Spanjol (jspanjol@tamu.edu; Ph.D., University of Illinois) is an assistant professor of marketing at Texas A&M University. Her research interests include product market dynamics, product portfolio management, innovation, sensemaking, and organizational and managerial cognition in marketing strategy. Her research has been published in marketing and management publications, including theJournal of Marketing and several book chapters. Before academia, she worked in the scientific software industry.     

Corporate social responsibility and marketing: An integrative framework

This article introduces a conceptualization of corporate social responsibility (CSR) that emphasizes the role and potential contribution of the marketing discipline. The proposed framework first depicts CSR initiatives as the actions undertaken to display conformity to both organizational and stakeholder norms. Then, the article discusses the managerial processes needed to monitor, meet, and even exceed, stakeholder norms. Finally, the analysis explains how CSR initiatives can generate increased stakeholder support. Isabelle Maignan (imaignan@feweb.vu.nl) is an assistant professor of marketing at the Vrije Universiteit in Amsterdam in the Netherlands. Her research focuses on corporate social responsibility and its marketing dimensions in an international setting. Her work has appeared in theJournal of the Academy of Marketing Science, theJournal of International Business Studies, theJournal of Business Research, theJournal of Advertising, among other journals and conference proceedings. O. C. Ferrell (oc.ferrell@colostate.edu) is chair and a professor of marketing at Colorado State University. His research focuses on marketing ethics and corporate social responsibility. His work has appeared in theJournal of Marketing, theJournal of Marketing Research, theJournal of the Academy of Marketing Science, theJournal of Public Policy and Marketing, as well as other leading journals. In addition, he is the coauthor ofMarketing: Concepts and Strategies, Business Ethics: Ethical Decision Making and Cases, Business and Society: A Strategic Approach to Corporate Citizenship, Marketing Strategy, and other textbooks.     

论协理：社会资源配置的第三机制——当代和谐社会的基本建构机制

由于市场机制与行政权力机制分别存在着失灵现象,第三种社会资源配置机制应运而生,这就是“协理”机制。其核心是无政府而有管理,无市场而达自治与协调,社会关系网络是其基本存在形态,伦理原则是其力量基础,而既非国家产权也非私人产权的“人际产权”是其适用领域。今天它已经成为克服市场机制与政府机制的缺点、建设和谐社会的基本社会机制。     

竞争性市场中的市场势力

通过对新型市场势力的天然属性的界定,中心分析了新型市场势力即卖方信息垄断的化解机制,首次提出了专家导购制,尤其是信息剩余论。     

国有商业银行的发展策略

我国商业银行不良的资产状况和落后的经营方式等已难以适应全球化竞争的环境。完善金融法规和金 融市场建设,推进金融市场结构改革,创新经营机制,是国有商业银行趋利避害,在竞争中实现发展的应对策略。     

我国五大类型企业经济效益的比较分析

在对国内不同类型企业经济效益研究现状评价的基础上,采用因素分析法,运用SPSS软件分析,对我国五大类企业在过去10年间的经济效益情况进行了实证研究,并得出了有关结论.