五种旅游信息传播模式的比较与整合

旅游信息传播是旅游活动的核心过程,也是旅游研究的重点领域.文章通过梳理相关研究成果,对比分析5种具有代表性的旅游信息传播模式,对其学科属性、概念内涵、模式结构、表述类型等内容进行归纳总结.在此基础上,文章从系统科学、社会心理学和社会伦理学切入,整合并重构旅游信息传播的过程及其结构要素,提出一个由传播者、信息、媒介、游客4大要素为主体,以大众传播、人际传播、组织传播、群体传播为传播方式,并以三环结构为几何特征的旅游信息立体传播模式,为旅游信息传播研究提供了一种新的框架和思路.     

Eco-hypocrisy and inauthenticity: Criticisms and confessions of the eco-conscious tourist/traveller

Labels such as the ‘green tourist’, ‘ecotourist’, and the ‘ethical tourist’ are used to claim moral capital and distinguish this tourist from the alternative, viewed as a threat to the destination. However, these tourist groups open themselves up to feelings and criticisms of hypocrisy when they fail to live up to the moral standards they expressly espouse. This hypocrisy may be conceptualised as a form of inauthenticity—not being existentially true to one's own standards. The present netnographic study uses Graham, Meindl, Koleva, Iyer, and Johnson's (2015) typology of moral hypocrisy to illustrate the feelings of inauthenticity and dissonance, and the social condemnation the environmentally conscious tourist/traveller contends with. Findings point to the inescapability of moral weakness, and the inevitability of moral frustration.     

新媒体时代大学生思想政治教育面临的挑战及对策

随着科技日新月异,新媒体的广泛传播与应用成为社会的主潮流,尤其对当代大学生的学习与生活产生一定影响。新媒体环境下,知识传播呈现出多样性、开放性的特点,大学生获取内容的方式愈发多元化与自由化。同时,传统的思想政治教育不断受到挑战,大学生对于陈旧、平淡的思想政治教育的兴趣逐渐缺失。新媒体的出现吸引了大学生的关注,是具有创新性与时代性的发展。但随着新媒体的革新,大学生在潜移默化中树立了不同的“三观”,使其思想文化与道德素质都发生了巨大改变。因此,在新媒体广泛应用的时代,有效利用新媒体开展大学生的思想政治教育是非常必要的。     

媒体情绪与房价波动*

本文使用2000—2015年中国112个大中城市媒体报道和房价月度指数研究了媒体异质性对房价波动的影响。研究发现,纸媒情绪对房价波动的影响大于网媒情绪,中央媒体情绪对房价波动的影响大于地方媒体情绪,明星微博情绪对房价波动的影响大于普通微博情绪,媒体语气确定性和报道篇幅对房价波动有正影响,明星城市媒体情绪较非明星城市更易引起房价波动。据此,为防范非理性房价波动,应加强对不同媒体报道的监管。     

中国医患关系发展现状与缓和对策

医患关系紧张是当前医疗服务中十分突出的问题,医患沟通不畅是引起医患关系矛盾的主要因素。本文分析了医患间存在的问题,提出了改进措施:必须加强服务意识,提高沟通能力和技巧,增进医患间的相互信任、理解。通过换位思考,建立良好医患关系。和谐的医患关系是提高医疗质量,减少医疗纠纷的重要保障。     

Does Twitter chatter matter? Online reviews and box office revenues

ABSTRACT

With a rapid rise of text-based social media and online Word-of-Mouth (WOM) activity, millions of people express their thoughts and opinions on a variety of topics. Considering that nowadays WOM is a most influential source of information when guiding consumers’ choice and purchase decisions, in this paper we look at the relationship between Twitter messages (tweets) and cinema box office revenues. Using static and dynamic panel data regression approaches, we show that the frequency, sentiment and timing of tweets posted about a film are correlated to different extent with the movie’s box office revenues, with negative tweets being particularly damaging to the box office revenues. From a managerial perspective, this is important to know, such that film production companies and distributors can adjust their strategy accordingly.     

浅谈多媒体与多媒体课件的制作

在现代教学实践中,讲究的是教学的手段和教学的效果,随着科学技术的发展,计算机辅助教学（CAI）越来越得到普及,从而要求老师去改变传统的教学方法,适应现代化教学的需要,其中多媒体课件在教学中的应用就是这方面的一个突出表现。     

文化安全视野下新疆大众传播媒介的作用探析

处在现代化进程中的新疆,加快文化安全战略体系建设,是反抗西方敌对势力意识形态领域渗透的重要措施。大众传播媒介是实施文化安全战略的重要手段。通过大众传播媒介的信息传播,一方面可为外部世界提供认识新疆的窗口;另一方面在本地区可提升主流价值观的认可与实践,增强新疆发展的软实力。     

媒体报道、投资者情绪与IPO抑价——来自创业板的证据

以2009年10月创业板开板以来至2011年3月底的所有创业板IPO公司为研究样本,探讨了媒体报道在IPO抑价中的作用。通过测量招股公告日至上市日前一天的媒体报道数量,发现媒体报道与IPO抑价率正相关,并且媒体报道与IPO抑价的关系是以投资者情绪为桥梁的。此外还发现,创业板IPO存在显著的周历效应,周五上市的公司比例高...     

Hotel school alumni’s intentions to use communication channels – a cross-generational comparison study

ABSTRACT

Alumni communication is vital in sustaining the relationship between alumni and their alma maters. This research investigated four cohorts of alumni, and their intentions to use a range of traditional and digital communication channels, including social media. An online questionnaire was sent to 8060 alumni and resulted in 595 usable responses, yielding a 7% response rate. The research results showed that alumni have the highest intentions to use the alumni e-newsletter and the alumni Website and the lowest intentions to use social media, e.g., Twitter, Instagram, and YouTube. Among alumni cohorts, significant statistical differences in their intentions to use these communication channels were identified. Given our findings, alumni communication staff are encouraged to leverage different communication channels targeting alumni in different age groups.