When Philosophy and Business Professors Talk: Assessment of Ethical Reasoning in a Cross Disciplinary Business Ethics Course

Can instructors with apparently divergent approaches to the goals and methods of teaching business ethics agree upon a core set of course objectives? Can they agree upon a common method of assessment for measuring student performance against shared standards? This paper reports the results of a project intended to address these questions. The goals of the project were threefold: (1) to identify a shared set of core competencies for all students in business ethics; (2) to adopt a common assessment of ethical reasoning (neutral to disciplinary bias) for measuring student performance in core competencies; (3) to determine whether students show improvement in core competencies over the course of a semester. Our findings suggest that it is possible to find common ground in measurable objectives and to expect instructors to interpret, apply, and teach to these objectives effectively without infringing upon their disciplinary differences.     

网络时代如何实现舆论监督规范化

网络时代,舆论监督成为一种十分普遍的现象,也是近年来新闻传播学研究中的一个热门领域。本文对网络舆论监督的内涵、基本特征和主要问题进行了探讨,提出了一些实现舆论监督的规范化的办法。     

试析新媒体对大学生思想政治教育的影响

大学生是新媒体技术使用最为广泛的群体。新媒体技术在给大学生带来积极影响的同时也带来了很多负面影响,一方面,新媒体提升了信息传输的效率,使大学生全面了解国内外重大时政要闻;另一方面,新媒体的不良信息也造成许多学生思想混乱,导致其思想沉沦,迷失自我。     

新媒体传播环境下党刊的发展

新媒体的迅猛发展,对党刊来说,既是挑战又是机遇。新媒体的介入,意味着传播秩序的颠覆,意味着生存空间的挤压。但是,新媒体也带来了新的传播空间。党刊对自身发展环境的变化要有清醒的认识：要办好主刊,在内容、形式上,必须准确定位、果断改革;在发行上,必须解放思想、勇于开拓。     

媒体宣传、知识产权保护与企业创新

本文收集了中国省级官方媒体对知识产权的宣传倾向信息和企业层面的专利数量和质量信息,经验检验了官方媒体关于知识产权保护的宣传对中国企业创新的影响研究发现:官方媒体宣传知识产权保护对企业创新具有正向激励作用,不仅促进了企业专利数量的增长,还推动了专利质量的提升;官方媒体宣传能更好地激励政府治理或经济环境相对较弱地区企业的创新,具有典型的“扶弱效应”,媒体宣传提高了弱势企业的信息获取与分析能力,使作为公共产品的政府态度和政策更好地发挥作用。本文研究表明,地方政府,尤其是欠发达地区的地方政府,应加大官方媒体对知识产权保护的宣传力度,更好发挥“软促进”政策的创新激励作用,为经济高质量发展注入新动力。     

好口碑就有好印象吗?社交媒体中奢侈品牌口碑社会属性的负面效应

社交媒体中奢侈品牌口碑的社会属性较为凸显,口碑发布者的先赋地位会影响消费者对奢侈品牌的态度。先赋地位是指个体依赖于性别、原生家庭等先天资源所获得的社会地位。本研究从社会比较的视角,探究口碑发布者先赋地位逆转口碑效价法则的机理和边界,揭示出好口碑却带来坏印象的负面效应。研究结果表明,当口碑发布者具有先赋社会地位时,其正面口碑反而引发口碑接收者的恶意妒忌情绪,使接收者产生负面品牌态度。而且,当口碑接收者有较低社会流动性感知,或口碑内容具有较高品牌显著性时,口碑发布者先赋地位的负面效应更为凸显。本研究改变了社交媒体情境强化口碑效价法则的片面认知,在实践中有助于更深层次地理解社会阶层分化感知对消费者态度的影响,并为奢侈品牌的社交媒体营销提供管理建议。     

Factors influencing buying behavior of Lebanese consumers towards fashion brands during economic crisis: A qualitative study

The purpose of this article is to contribute to an understanding of the impact of the Lebanese economic crisis on fashion buying behavior. It uses a qualitative approach by conducting semi-structured interviews with 29 Lebanese consumers. The study reveals that consumer fashion purchases are motivated by emotional, social, and functional drivers. It also indicates that subjective norms, such as societal and cultural values dictate buying behaviors. The findings provide further insights into social media and highlight its influence on shaping trends and making fashion products desirable. The article concludes that Lebanese consumers exhibit impulsive buying behavior, and explains how fashion brands can remain relevant amidst a wrenching economic crisis.     

Interactive effects of consumers’ ethical beliefs and authenticity on ethical consumption and pro-environmental behaviors

The current study examined the relationships of ethical beliefs (i.e., idealism and relativism) with pro-environmental behaviors (direct and indirect) and ethical consumption behavior. The study further examined the moderating role of consumer authenticity in these relationships. Data were collected from individuals (N = 302) using field surveys within three major metropolitan cities of Pakistan. The findings revealed that idealism had a positive relationship with ethical consumption behavior and pro-environmental direct behavior. However, it was not related to pro-environmental indirect behavior. Relativism was positively related to ethical consumption behavior but it was not related to both types of pro-environmental behaviors. Furthermore, consumer authenticity significantly moderated the relationships of idealism with all ethical outcomes. Finally, implications for organizations, marketers and policy makers are discussed.     

Adverse effect of social media on generation Z user's behavior: Government information support as a moderating variable

Social media emerged as a primary source of information among young users, but its severe effect on mental state due to information overload, still an area of concern for the researchers. Generation Z users' addiction to the mobile phone/gadgets is increasing with a rise in social media and consequently their behavioral outcomes have transformed completely. Nowadays behavioral issues including stress, fatigue, ‘fear of missing out’ and ‘phubbing’, anxiety etc. rising each day but the relationship among these issues and information overload is less examined. The social media users are unable to filter the trustworthy information due to its enormous size and thus role of information support from government becomes essential. The current study extends the S-O-R theory exploring relationship between the stimulus of enormous information on the responses generated among the Generation Z such as social media fatigue, ‘fear of missing out’, ‘phubbing’ and anxiety. The findings from a sample of 319 users belonging to Generation Z suggest that social media platforms need to understand user's compulsive usage that is resulting into fatigue and consequently anxiety. The role of government information support on reducing fatigue and anxiety is found to be positive. The relationship between ‘fear of missing out’, ‘phubbing’ and anxiety is found significant and shows presence of partial mediation. The study offers significant theoretical and practical implications. It is significant for the service providers and social media platforms to advance interfaces with minimum fatigue for the users and offers information support to the users to reduce stress caused by information load.     

Drivers of eWOM engagement on social media for luxury consumers: Analysis,implications, and future research directions

The rapid industrialization and growth across the world have fostered the consumption of luxury fashion brands. Electronic word-of- mouth on social media (eWOM) is fast becoming an effective and germane strategy to engage luxury consumers through posting pictures, sharing reviews, and communicating information on platforms like Facebook, Instagram, and TikTok. Extant research has not examined the antecedents and drivers that lead to eWOM behavior. We leverage self-congruity theory and through its focal lens, our study addresses this research gap through a survey conducted with 453 consumers in Mexico, Latin America's fastest growing market. Our results indicate that need for status, susceptibility to normative influence, and luxury brand involvement, moderated by authentic pride and social media influencers lead to eWOM behavior on social media. We also demonstrate that luxury brand involvement and susceptibility to normative influence mediate the relationship between need for status and eWOM behavior on social media. The study provides important implications to managers and researchers by suggesting long-term actionable strategies for growth that can help luxury firms develop a sustainable competitive advantage over rivals and competitors.