Geodemographic and socioeconomic characterization of the retail attraction of leading hypermarket chains in Spain

This paper aims at examining the impact on demand of the competitive positioning strategies developed by the leading hypermarket chains in Spain. Specifically, the purpose is to carry out a geodemographic and socieconomic characterization of the potential consumers of each chain. As retail attraction has traditionally been divided into three components, distance, mass and image, a gravitational model is proposed which distinguishes them and facilitates the evaluation of existing differences across any a priori segmentation base. The empirical test identifies significant geodemographic differences in the retail attraction of hypermarket chains. Chains seem to target the whole market by developing an image balanced against the advantages and disadvantages derived from the spatial coverage strategy. Social class is not as good an indicator of hypermarket choice as expected, although some interesting patterns have been detected.     

原产地标记的战略管理模型——“文山三七”原产地标记个案分析

原产地标记用于指示一项产品来源于该地,且该产品的质量特性完全或主要取决于该地的地理环境、自然条件,人文背景等因素。它是一种稀缺智力资源,基于产业生态(共生、集聚等)共生的平台,围绕战略、文化、结构3个方面构建原产地标记企业战略管理模型。     

Towards an Integrated Statistical System at Statistics Netherlands*

Changes in circumstances put pressure on Statistics Netherlands (SN) to redesign the way its statistics are produced. Key developments are: the changing needs of data‐users, growing competition, pressure to reduce the survey burden on enterprises, emerging new technologies and methodologies and, first and foremost, the need for more efficiency because of budget cuts. This paper describes how SN, and especially its business statistics, can adapt to these new circumstances. We envisage an optimum situation as one with a single standardised production line for all statistics and a central data repository at its core. This single production line is supported by generic and standardised tools, metadata and workflow management. However, it is clear that such an optimum situation cannot be realised in just a few years. It should be seen as the point on the horizon. Therefore, we also describe the first transformation steps from the product‐based stovepipe‐oriented statistical process of the past to a more integrated process of the future. A similar modernisation process exists in the area of social statistics. In the near future both systems of business and social statistics are expected to connect at pivotal points and eventually converge on one overall business architecture for SN. Discussions about such an overall business architecture for SN have already been started and the first core projects have been set up.     

我国发展循环经济的制度创新策略探讨

有效制度供给不足是造成生态环境问题,引发循环经济的诱因,因此,进行制度创新是发展循环经济的基础和保障;在循环经济的制度创新中,政府应该承担起创新的主体。而在我国,在循环经济的制度创新方式上,应该采用渐变性和激变性相结合的创新方式,在循环经济的制度创新内容应重点对循环经济的法律制度、激励制度、产权制度等进行创新。     

西部民营经济发展的战略思考

作为西部经济新的主要增长点—民营经济,在西部经济发展中起着越来越重要的作用。但由于诸多原因,西部民营经济同东部民营经济发展的差距不是在缩小,而是在扩大。如何使西部民营经济持续、快速、健康发展,提升西部经济发展水平,缩小地区间差异,本文在充分认识西部民营经济发展问题及深入分析问题原因的基础上,从战略的高度提出了一些促进西部民营经济发展的策略。     

对中国信用卡消费群体特征的多元统计分析

本文在北京地区调查问卷的基础上设计了一套信用卡评价量表,通过多元统计中的因子分析、方差分析、卡方检验等手段分析信用卡评价变量与人口统计变量的相互关系,从量化的角度得出中国信用卡市场的基本现状和特点:信用卡各项服务的水平有很大的提升空间,开发潜力很大;信用卡的年费普遍过高;年轻群体相比于其他年龄群体对于信用卡的接受度、认同度、透支程度、及时还款程度都是最高的;信用卡的功能有待进一步开发;新功能的宣传所达到的效果较小;营销的细分市场应该主要通过透支额度和服务程度等来划分.最后文章还提出了相应的政策建议.     

Corporate Name Change and the Market Valuation of Firms: Evidence from an Emerging Market

Investors’ responses to a firm’s name change and the determinants of their response are scantly explored areas in the field of behavioral finance. Based on a sample of 415 Indian firms from 2005 to 2014, this study suggests that investors respond positively to the announcement of firm name changes. Furthermore, the study indicates that when firms do not indicate geographical specificity in the name and have a specific rather than generic name, then the firm will experience greater abnormal returns. Also, when firm names are fluent and are associated with the owner’s family name, again, abnormal returns generated are positive. Nevertheless, as a firm ages and investors gain more information about it, then abnormal returns due to name change decrease.     

Exploring alternative strategic management paradigms in high-growth ethnic and non-ethnic family firms

The primary research question examined in this paper is whether ethnic and non-ethnic family firms in the United Kingdom differ in their strategy-making. The paper uses the typology of strategic decision-making produced by Whittington [(1993). What is strategy: and does it matter? New York: Routledge] to derive contrasting predictions of strategy-making by ethnic versus non-ethnic firms. Drawing on a questionnaire study of 76 high-growth family firms, and subsequent in-depth fieldwork with 40 of these, the findings show that the ethnic origin of the controlling family has a significant influence in determining the dominance of a particular strategy paradigm. However, successful high-growth family firms are not associated with any particular school of strategy. The influence of family bonding on strategy-making was greater in ethnic family firms than non-ethnic family firms. The advent of the second generation of South Asians in family firms, and closer integration of immigrant and host communities, has not altered these apparent differences. The findings challenge researchers on family firms to adopt a multiple perspective approach to strategy-making.     

共享办公空间商业模式创新及成长策略研究

“共享经济+创新创业”理念下,共享办公空间的快速发展与其商业模式创新密切相关。采用能描述价值逻辑的商业模式画布对共享办公空间进行分析,研究发现,在商业模式创新上,相较于传统房地产行业商业模式,共享办公空间商业模式的主要突破在于价值主张创新;在商业模式成长策略上,共享办公空间的价值主张应向平台化和社群化发展,客户界面应注重层次化和开放性,企业界面应提高个性化和跨界度,赢利模式应注重多元化和轻资产。在理论分析的基础上,选取典型的共享办公空间企业——优客工场进行案例分析,为进一步推动全国共享办公空间商业模式创新发展提供参考。     

论长江三峡旅游竞合博弈

本文从博弈的视角分析了多元竞争对三峡旅游发展的制约,探视了政府主导的区域合作与企业自发合作,认为竞合博弈战略是现阶段三峡旅游发展的最佳选择。基于竞合博弈战略,笔者探讨了在三峡区域旅游中实施竞合博弈的"创新"策略。