Professional Values and Perceptions Underlying Ethical Judgments: A Survey of Marketing Professionals in Thailand

ABSTRACT

Theoretical and empirical works generally suggest that variations in ethical judgments exist between different cultures. This study analyzes the ethical decisions of Thai marketing professionals. In particular, it examines the relative influences of professional values and ethical perceptions on the ethical judgments of Thai marketers. The results based on a survey of members of the Thai Marketing Association indicate that there is a significant relationship between a Thai marketer's ethical perceptions and his/her ethical judgments. The results reveal a weak relationship between professional values and the ethical judgments of Thai marketers.     

Cooperative Goals in the Chinese Work Environment: A Hong Kong Case Study

This research seeks to develop an understanding of how cooperative teamwork among Chinese employees impacts upon the customer perception of service in the Hong Kong ship-repair industry. The research model was based on the ‘Theory of Cooperation and Competition’, a western-derived theory. The model used included the Chinese values of power distance, collectivism and conformity. The results suggested the need to explore alternative processes that Chinese people may engage in in managing their conflict. We question whether the ‘goals’ or ‘ends’ based approach to the operation of teams inherent in the Theory of Cooperation and Competition, is valid in the Chinese context where ‘process’ and ‘relationship’ are pivotal.     

当前企业文化建设存在的问题和对策

企业文化是适应现代市场经济发展的一种全新的管理思想理论。文章探讨企业文化的重要性,分析当前企业文化建设存在的误区,提出企业文化建设三点措施。     

Effects of Production Location on Perceived Automobile Values

Abstract

The factors contributing to a positive brand image and the impact of a lower cost production location have typically been treated as independent. In the international arena, two streams of literature have developed around these two issues. The so-called Country-of-Origin (COO) literature has dealt primarily with consumer perceptions and evaluations of foreign-made products, while the Foreign Direct Investment (FDI) literature has focused on the determinants of investments by firms operating in foreign countries. We believe that a major reason for the lack of influence of COO studies on FDI is the typical format of the results of COO research, which tend to involve average values on various psychometric-type measurement scales. This paper demonstrates a method for generating monetary values in COO research via conjoint analysis. One such result, reported herein, is that a change in the production location of a $17,000 automobile from the USA to Mexico results in a change in value of $1,952 among a particular group of consumers. Hopefully, this type of result will be more meaningful to FDI researchers and practitioners than scaled items, and lead to their consideration of the relatively consistent findings of the COO literature in the future.     

论生态文明观的价值向度

本文从科学发展观的角度，将生态文明观纳入自然、文化、经济、社会和人自身发展的视野，探讨了生态文明的内容和本质，认为以人为本，和谐、协调、可持续发展是生态文明观的价值向度。     

论网络文化环境中的网络道德教育

随着信息产业的发展,网络已经遍布我们生活和工作的各个领域。网络文化也正急剧地改变着人们的道德观念、价值取向以及行为模式。数字化、网络化、信息化改变了人们的生产方式、生活方式和思维方式,网络信息的确给人们带来了诸多方便。然而,网络中的不良现象却影响了网络环境建设,并干扰着正常秩序,危害着传统道德,侵蚀着人们的思想。为了确保网络环境建设的健康进行,网络道德教育势在必行。     

司法公正观新议——人身危险性进入司法领域对传统公正观念的冲击

人身危险性是量刑的重要根据之一。对具体犯罪人适用轻重不同的刑罚时,必须在考虑行为的社会危害性的基础上,充分考虑行为人的人身危险性。这不仅是实现特殊预防的刑罚目的的需要,而且是实现量刑公正的需要,人身危险性是量刑公正的调节器。人身危险性进入司法领域造成的"同罪异罚"必将严重冲击传统的司法公正观念。     

论公安行政案件调解书的社会价值

公安行政案件调解书体现了多方面的社会价值,加强公安机关行政调解,可以妥善处理民间纠纷,减少处罚打击对象,化解社会矛盾,增进社会和谐,促进社会治安的稳定和发展。     

Internationalizing the Assessment Criteria to Build Cross-Cultural Competency

ABSTRACT

International business programs, universities with international students, and educators who seek to internationalize their teaching need to make informed decisions about teaching, testing, and assessment criteria. The infusion of American business curricula throughout the world as well as the need to train American business students for leadership roles in global contexts calls for teaching and assessment practices which explore a plurality of cognitive, affective and behavioral pedagogical strategies. This article considers traditional education and assessment in China in light of American educational practices currently used for assessment in business training. It explores how an understanding of modern Confucianist values can shape assessment choices in both American and overseas programs as an example of developing cross-cultural awareness. The authors call for an assessment process in business education which draws from a plurality of methods adapted to teaching, learning and testing for global awareness.