Modelling Long Distance Pleasure Travel Mode Using Perceived Modal Attributes

Modelling transport choice behaviour traditionally has been addressed using objective measures of attribute data: price, time, etc. The authors argue that actual brand attributes may not be a good casual influence on consumer choice of long distance tourism travel. Choice is more likely to be a function of brand perceptions or brand image, which in turn is a function of past experience, expectations, promotional influences, family life stage and other personal factors. The authors re-examine data gathered in 1985 on tourist travel between Perth and Sydney or Melbourne, Australia; about 2400 miles. The authors model actual behaviour in terms of market share as a function of respondents' perceptions of travel mode attributes using a customised Multinomial Logit program which develops separate explanatory models for identified market segments. Results demonstrate the improvement in predictability over non-segmented models. Implications for tourism operators in promotions, product design and market targeting are discussed.     

研究生就业观的调查与思考——以西安电子科技大学为例

研究生就业竞争日趋激烈,就业工作面临严峻挑战。就业观是研究生就业的基本导向。调研发现研究生在择业过程中心态积极、地域选择理性、单位选择多元、薪资期望偏高、个人主义倾向严重,同时创业意识淡薄,期望深入有效的就业指导。因此,就业工作中应进一步通过思想政治教育、精细化的就业指导服务、开设创新创业教育和做好信息服务体系建设,帮助研究生树立高远的职业理想、建立合理的就业期望、搭建良好的就业平台,提升研究生就业满意度。     

Role of Shopping Values and Web Atmospherics in E-Satisfaction and Repurchase Intention

Expected to touch US$55 billion in 2016, the e-commerce market in India presents an unprecedented growth opportunity for retailers. Existing studies have identified factors influencing shoppers’ online behaviour pertaining to the developed economies. Hence, it becomes pertinent to validate these antecedents for the economies like India. The article addresses this gap by examining the role of shopping values and web atmospherics, on e-satisfaction of Indian shoppers. Using multiple regression analysis, it also examines the influence of e-satisfaction on repurchase intention. The findings suggest that effectiveness of information content has the most significant impact on e-satisfaction. Web entertainment, utilitarian values and web informativeness are the other influencing factors. Contrary to the earlier studies, this study didn’t find any influence of hedonic shopping values on shoppers’ satisfaction. Also, e-satisfaction was found to have a positive influence on repurchase intention of e-shoppers. The article suggests select strategies that can be adopted by e-retailers.     

论企业核心竞争力的文化根基

企业核心竞争力是最近几年来影响较大也是很重要的一个企业战略管理概念。文章从企业文化、创新、信息化建设、品牌、人才战略、价值观和企业理念等方面探讨企业核心竞争力形成的文化根源。     

科学、价值与判断在环境影响评估架构中之整合

公共政策研拟,尤其是环境影响评估,不仅牵涉技术性科学层面,同时涵盖社会性价值评估与政策性决策判断。旨在探讨如何将科学、价值与判断等因素合理融合于环境影响评估作业过程中,并据此研拟一环境影响评估架构,作为中国台湾地区环保部门开发案审核依据之参考。本文所研拟之环境影响评估架构的理论基础包括社会选择理论、社会判断理论及多属性评估方法。通过社会选择理论分析环境政策制定的机制;通过社会判断理论解释科学与价值如何整合于政策制定及其可行性中;而通过多属性评估方法建立开发案评选的集体决策技术。以山坡地开发为例说明此架构在实践中的应用。     

中部崛起战略的重点突破方向

文章回顾了中部崛起战略提出以来中部省份取得的发展成绩,也指出其依然未摆脱东部地区粗放型增长的老路,未能充分发挥比较优势,实现真正意义上的全面协调持续的发展,并针对性地提出了中部崛起战略中应该重点关注三大突破方向:立足国内市场,加快发展内循环经济,转变经济发展方向;建设资源节约型和环境友好型社会,大力发展低碳经济,转变经济发展方式;营造良好的区域发展文化,平和社会发展心态,转变传统社会价值观念。     

Improving sustainable supply chain performance through organisational culture: A competing values framework approach

This research adopts the institutional and relational view theories to empirically test the impact of organisational culture (OC) on sustainable supply chain performance (SSCP) and further examines the impact of external integration on their relationship, drawing on a study in the food manufacturing industries in the UK and Greece. Using the mixed method approach, structural equation modelling (SEM) technique was first used to empirically analyse the data from a survey of 315 firms. In addition, insights from 11 interviews from top managers were qualitatively used as the basis to enrich and confirm the findings from the quantitative study. Our findings revealed that in the context of global supply chains only developmental, hierarchical, and group culture components of the competing values framework (CVF) as a model for assessing OC are conducive for achieving a higher SSCP. Although developmental, hierarchical and group cultures are instrumental for SSCP, a strong external integration is still required. Thus, external integration was found to mediate the relationship between the dimensions of OC and SSCP. The results further confirmed a positive relationship between all the dimensions of OC (developmental, group, hierarchical and rational culture) and external integration and a positive impact of external integration on SSCP. This research expands the institutional and relational view theories to examine the effect of OC (using CVF) on SSCP and further reveals the extent of external integration needed in the relationship to enhance SSCP in global supply chains. Supply chain managers are encouraged to adopt integrated competing values, namely, developmental, group, and hierarchical cultures to intensify the external integration in the supply chain to overcome several sustainability challenges and improve SSCP.     

企业文化构建和价值观管理

企业文化和企业所崇尚的价值观是企业可持续发展的基础。本文从实践的角度谈谈构建企业文化和培养正确价值观的方法,这个过程就是企业家诚意正心、修身齐家,同时企业外塑品牌、内修文化。     

“中国梦”视阈中的当代中国社会主义核心价值观建构

党的十八大提出三个倡导,培育和践行社会主义核心价值观。习近平总书记关于中国梦的论述,指明了中国特色社会主义的前进方向和奋斗目标,描绘了国家富强、民族振兴、人民幸福的美好蓝图。社会主义核心价值观从国家、社会、个体三个维度对实现中国梦提出了细化的内在要求和强大的精神动力,是实现中华民族伟大复兴中国梦的思想保证。     

基于客户价值的厂商对经销商委托代理研究

厂商与经销商的委托代理关系是营销管理中的一种特殊而重要的关系,是决定企业经营成败的关键因素之一。本文着重分析道德风险下的委托代理模型,基于客户价值的角度改进原有激励模型,分析模型结果,并加以总结说明。