我国教育公平制度失衡探析

当前,我国教育公平已进入改革攻坚阶段和全面深化制度建设时期,完善教育公平制度体系是解决我国教育不公平的重要手段。我国教育公平制度失衡表现在目标导向失衡、结构体系失衡和实施机制失衡,制约了我国教育公平制度的实施。要加强制度供给,优化制度结构,强化制度实施,达成制度目标,促进教育科学发展。     

商店环境、购物价值与零售商品牌权益的关系研究

将消费者购物价值作为中间变量纳入商店环境与零售商品牌权益的关系模型中,并以超级市场为对象进行了实证分析,结果发现:设计因子和氛围因子只对享乐型价值有显著影响,社会因子对功利型和享乐型价值均有显著影响,其中,社会因子对购物价值的影响程度最大。同时,功利型和享乐型价值对零售商品牌资产的形成均有显著直接影响,但享乐型价值的影响程度更大。     

中国股票型基金业绩持续性实证研究

本文采用动量检验法和回归系数法,检验了存续时间超过24个月的中国股票型基金业绩是否存在持续性.结果发现,101只样本基金的业绩在6个月存在显著的持续性.在此基础上,本文从风险收益和基金管理人能力两个角度检验了基金业绩持续性的来源,结果发现,CAPM和“三因素模型”,以及考虑了基金投资风格的管理人选股能力、择时能力及投资风格持续收益,均不能解释中国股票型基金的业绩持续性.     

转型期农民工养老保险制度评析和模式选择

当前国内已形成了三种类型的农民工养老保险制度:纳入城保型、单独保险型、综合保险型。对三种制度的参与、权益享受、待遇水平等比较之后发现,三种制度各有优劣。农民工养老保险的模式设计应注意民意、经济、技术等的可行性,应按照农民工不同群体的特点和需求分别建立不同层次不同类型的社会养老保险模式。     

The relationship between store image and store brand equity: A conceptual framework and evidence from hypermarkets

Retailers are making considerable efforts to improve their brand management. The challenge they face, however, is how best to integrate coherently their stores, as brands, and their various distributor brands (store brands, private labels, etc.), in order to increase their brand equity and offer the market differential value that will stimulate customer loyalty. From this perspective, it is crucial for retailers to investigate the relationship between the store and their own brands. This study proposes two theoretical models showing the mechanism whereby store image helps increase the equity of a specific type of distributor brand (the store brand). The approach used in this analysis is based, on the one hand, on defining brand equity through its components, using the model in Aaker (1991), and on the other, on including (social and strategic) corporate dimensions in measuring store image. The empirical research made in the hypermarket sector in the Basque province of Gipuzkoa backs the majority of the proposed hypotheses. The results show that store image can be used by retailers to influence all components of store brand equity, essentially through its commercial and strategic dimension. This research is intended to address the clear lack of research on store brand equity.     

Country-of-origin effects and antecedents of industrial brand equity

Does the country-of-origin effect matter to industrial brand equity in international business-to-business (B2B) markets? The effect of a product's country-of-origin (COO) on both industrial buyers' and consumers' perceptions and evaluations has been one of the most widely studied phenomena in the fields of international business, marketing, and consumer behavior since the 1960s. Although many country-of-origin studies focus on consumer behavior in developed countries and acknowledge that the processes and stages of economic development by which consumers use COO information may differ in developing countries, the fact that there has been little research to investigate the effects of COO could explain the variations in international buyers' evaluations of industrial brand equity in the newly-industrialized economies, such as Taiwan. Taiwanese firms are now formidable global B2B market players by successfully transforming themselves from manufacturing mainly low-value and labor-intensive goods to producing many high value-added products that require advanced technology, equipment and significant business expertise. With the adoption of advanced technology and equipment, an important question is whether unique and innovative fastener products from Taiwan have generated the country-of-origin effects in international B2B buyers' minds. The main finding is that the country-of-origin of fasteners has not yet become an important antecedent of industrial brand equity in the case of the fastener industry in Taiwan.     

上市公司高管薪酬外部公平性影响因素研究——基于管理权力论的分析

通过选取2002--2005年中国上市公司面板数据,从管理权力论的角度分析了管理层权力与高管薪酬外部公平性的关系,并进行实证研究,结果发现高管组织权力大小与高管薪酬外部不公平性正相关;高管所有制权力大小与薪酬外部不公平性负相关;股权集中度与高管薪酬外部不公平性负相关;国有控股上市公司的高管薪酬更具有外部公平性。     

长期股权投资核算的权益法

长期股权投资权益法,其特点是投资最初以投资成本计价,以后根据投资企业享有被投资单位所有者权益份额的变动对投资的账面价值进行调整的方法。本文主要讨论了权益法的涵义与适用范围,通过实例分析了权益法下的会计处理思路等问题,并提出了相应的解决对策。     

我国高等教育投资机制的经济学分析

大学生就业难和高等教育改革引起了社会广泛的关注,本文从经济公平和投资主体的视角分析我国高等教育投资机制变革,借鉴人力资本理论,联系我国经济发展对高等教育的需求,提出我国高等教育投资机制的变革仍需解决主体多元化、民营化等深层次问题,以推进高等教育的公平与效率,进而促进经济发展。     

产品伤害危机处理与品牌资产恢复关系探析

产品伤害危机处理作为企业管理实务的重要内容,对重获消费者满意、重获消费者信任和促进品牌资产恢复具有战略意义,已被越来越多的危机企业所重视。全面了解产品伤害危机的类型及其处理方式的选择与品牌资产恢复的关系,对企业更好的进行危机处理,保留消费者具有重要意义。