Investigating customer loyalty formation for wellness spa: Individualism vs. collectivism

Visitor retention is undeniably a major issue for every destination marketer. This study was an attempt to develop an international tourists’ loyalty framework for wellness spa tourism destination by considering quality and value of spa tourism in Thailand, affect, satisfaction, desire, and culture. Our proposed framework and hypothesized relationships were evaluated by using a structural analysis. A field survey was used. Results indicated that our conceptual model included a satisfactory fit to the data. Quality and value were found to have a critical role, and other study constructs were identified to act as direct/indirect driving forces of loyalty intentions. In addition, mediating role of affect, satisfaction, and desire was found. Moreover, moderating impact of culture (individualism vs. collectivism) on the loyalty formation was identified. Overall, our theoretical framework was demonstrated to be capable of explicating wellness spa tourists’ destination loyalty formation. Implications for destination marketers in Thailand are discussed.     

Intrinsic factors affecting impulsive buying behaviour—Evidence from India

The goal of this research is to examine the effect of five intrinsic factors, namely, personality, culture, materialism, shopping enjoyment tendency, and impulsive buying tendency on impulsive buying behaviour. Using structural equation modeling, responses from 508 consumers in the different parts of India’s National Capital Region were analysed and results showed that while the three constructs of materialism, shopping enjoyment tendency, and impulsive buying tendency had significant positive relationship with impulsive buying behaviour, the cultural construct of collectivism and two personality constructs of extraversion and conscientiousness too showed significant relationship.The study assumes immense significance because it not only presents useful insight regarding the behaviour of Indian consumers in an ever developing retail sector in India, but also considering the fact that this is the first time an attempt has been made to assess the simultaneous impact of these five intrinsic factors on impulsive buying behaviour. Importantly, the findings also revealed that the influence of intrinsic variables on impulsive buying behaviour did not vary across gender.     

加入WTO挑战计划经济文化

当前,我国加入WTO的进程在加快。加入WTO必将对中国的计划经济化带来巨大的挑战,因此,从化层面做好“入世”前的准备即实现从计划经济化向市场经济化的转型,对于我国顺利加入WTO并获得益处是至关重要的。本人论述了市场经济化的内涵以及计划经济化的表象,在此基础上提出了实现计划经济化创新的相应对策。     

Firm internationalisation within the Muslim world

Business transactions within the Muslim world have received only limited attention from International Business scholars. This exploratory study investigates whether a shared adherence to the Islamic tradition can reduce perceived cultural distance between countries, thus affecting the internationalisation pattern of firms. The experiences of six small- and medium-sized enterprises in the electronics and electrical (E&E) sector in northern Malaysia are presented. The findings suggest that a mutual affiliation to Islam among countries does contribute to reducing cultural distance, thus also affecting the path of firm internationalisation.     

在建设和谐文化中努力构建和谐企业文化

构建和谐的企业文化,既是企业发展的迫切需要,也是当前建设和谐文化的必然要求。以和谐文化促进企业和谐,实现又好又快发展,不仅关系到企业自身,而且关系到整个社会的和谐发展。文章通过对企业和谐文化建设的意义、建设的途径、应处理好的几个关系等问题的分析,论述了在建设和谐文化中如何建设和谐企业文化这一课题。     

FDI对湖南省的经济增长效应及其地域梯度差异的实证分析

通过回归分析法,实证分析外商直接投资(FDI)对湖南省经济增长的影响,并采用Q型聚类层次法进一步探讨FDI对湖南各地区经济增长影响的不平衡性。结果表明:FDI对湖南省经济促进效应显著,且主要是靠短期需求拉动经济增长,FDI的滞后期为3年,滞后的FDI对经济的贡献小于当年对GDP的贡献。FDI对省内各地区经济的贡献表现出相当大的差异性,且这种差距呈扩大态势,值得引起高度警惕。     

重商文化、腐败与企业创新投资

目前,关于企业创新投资决策的研究对正式制度关注较多,对非正式制度研究较少。检验了作为非正式制度的重商文化如何影响企业创新投入水平,以及重商文化与地区腐败在影响企业创新投入方面的相互关系。研究发现：相对于受重商文化影响较弱地区的上市公司,受重商文化影响较强地区的上市公司创新投入水平更高,且这一影响主要发生在非国有企业。同时,受腐败挤出效应和替代效应的影响,重商文化对企业创新投入的促进作用在腐败程度较低的地区更显著。     

“低碳旅游”视野下的湖南省旅游产品开发研究

旅游业是低碳产业,发展低碳旅游是旅游业可持续发展的内在要求,是湖南省旅游业发展的必然选择。构建符合低碳、＂两型＂要求的低碳旅游产品体系,充实旅游产品要素低碳内涵,近期重点培育自行车骑行体验之旅、生态漂流探险之旅、森林休闲度假之旅、地质科考探险之旅、温泉养生休闲之旅、乡村观光体验之旅、拓展训练之旅等7个低碳旅游精品,积极策划壶瓶山湖南屋脊生态漂流、张家界森林公园、红石林地质探险、灰汤温泉城、百里侗文化长廊、＂中国银都＂工业观光、坐龙峡探险、军规训练营地等8个低碳旅游重点开发项目。     

湖南旅游业与湘菜餐饮业融合发展现状及障碍调查

湖南旅游业与湘菜产业融合具有提升旅游产品的质量、降低经营风险、提升产业的管理水平和更好地挖掘文化的现实意义。产业属性相同、产业目标一致、产业交叉存在、产业互动明显、产业灵魂同根和产业带动显著促使二者产业融合成为必然。当前,湖南旅游业与湘菜餐饮业产业融合出现了八大融入点,也存在市场需求尚未真正成熟、产业融合主体缺乏主动性和政府管制严格等障碍。     

湖南“3+5”城市群城市综合承载力评价

本文以湖南省"3+5"城市群为研究对象,从人口、经济、资源、环境、城市基础设施以及外部支撑力6个方面入手,建立评价指标体系,利用信息熵方法对"3+5"城市群城市综合承载力进行了评价。结果表明"3+5"城市群城市综合承载力呈现出明显的梯度差异,长沙市以综合得分1.715分居于城市群之首,益阳市为1.410分最低,且"3+5"城市群承载力总体状况不容乐观;从城市综合承载力承载力各要素来看,经济承载力是制约城市群城市综合承载力提高的首要因素;资源、环境承载力低下成为城市群共同问题;科技创新与区际交流对城市综合承载力提升具有重要意义。