服务业外包对印度产业结构影响的分析

本文考察了承接服务业外包对印度产业结构的影响，发现依据不同的产业结构理论的分析得到了不同的结论：在传统产业结构理论下，承接服务业外包对印度产业结构升级产生了积极的推动作用；在横向产业结构理论下，承接服务业外包对印度整体产业结构的升级没有产生根本性的促进作用。而产生这一结果的原因既有产业结构理论方面的因素也有印度经济现实的原因。本文最后探讨了印度的经验教训对中国政府和企业承接国际服务业转移的启示。     

商业银行公司治理的国际比较及启示

商业银行公司治理水平是决定商业银行核心竞争力的关键,本文通过比较三种不同的公司治理模式研究了商业银行公司治理的一般性特征,提出了优化我国商业银行公司治理水平的几点建议。     

Mixed emotional appeal enhances positive word-of-mouth: The moderating role of narrative person

Underpinned by feelings-as-information theory and construal level theory, this present research examines the effect of mixed emotions in advertising on word of mouth (WOM) and the moderating role of a narrative person. Two experiments were conducted featuring two different products (cake mix in Study 1; watch in Study 2) and different narratives to elicit mixed emotions. The objective of Study 1 was to confirm the moderating effect of the narrative person on the relationship between mixed emotion and positive WOM. Study 2 aimed to provide stronger empirical evidence for the findings of Study 1 and test the mediating effects of inspiration (when it uses a third-person narration) and discomfort (when it uses the first-person narration). In general, the results show that a mixed emotional appeal is more effective than pure happiness in increasing positive WOM when the third-person narration is used. The relationship between mixed emotions and WOM is mediated by inspiration (when using a third-person narration) and discomfort (when using the first-person narration). This extends previous research which provides inconclusive evidence on the consequences of mixed emotional appeal. The current study also broadens the application of linguistics in emotion and consumer behavior literature while providing important implications for marketers in their advertising strategy.     

Nostalgia beats the wow-effect: Inspiration,awe and meaningful associations in augmented reality marketing

Augmented Reality (AR) is an innovative concept that enriches consumers’ perception of the real world with virtual content. Prior research has shown that AR has the potential to inspire consumers and improve marketing outcomes, yet very little is known about the mechanisms through which AR inspires users. This research decomposes the AR-inspiration relationship and shows how psychological inspiration (i.e. inspired-by) translates to behavioral inspiration (i.e. inspired-to). The Lego Playground AR app is used to empirically test the hypotheses that the “wow-effect” (awe) and nostalgia serve as important mediators to the AR initiated inspiration process. While nostalgia is found to fully mediate the link between psychological and behavioral inspiration, the “wow-effect” does not significantly mediate this relationship. This research is the first to show inspiration unfold as a granular process. The meaningful associations generated through nostalgia translate psychological inspiration into consumer action, and this understanding may allow legacy brands to leverage latent nostalgia in new AR applications to influence consumer behavior.     

基于资产专用性视角的股利政策研究评述与启示

已有的股利政策研究都是建立在资产同质的前提之下,并没有关注资产异质带来的专用性影响,考虑到目前企业资产的专用性投资已经成为企业普遍拥有的特征之一,本文在对近年来国内外关于股利政策以及资产专用性的主要研究成果进行系统的评述与分析的基础上,提出了公司在制定股利政策的时候有必要将公司资产投资的专用性特点纳入考虑范围的观点,以期为我国学术界对股利政策相关理论和实证研究提供一个崭新的视角,同时推动我国上市公司在制定股利政策时做出符合自身资产专用性状况的决策。     

基于困惑中的日本旅游业的启示及中日旅游的发展途径

在论述日本旅游业存在的问题的基础上,讨论了其对我国的启示点,进而针对日本发展入境旅游的“Welcome Plan21”倍增计划,以及长期以来日本作为我国第一大客源国的实际状况,提出了两国互为目的地及客源地的若干旅游发展途径。     

美国的双边自由贸易协定与环境问题

从进入21世纪以来,美国积极投入到双边自由贸易协定的谈判之中,并且已取得了令人瞩目的成果。在这些协定中都设有专门的“环境”一章来协调签字国之间的环境问题。本文分析了美国将贸易政策的重心转向双边自由贸易协定的原因,以美澳自由贸易协定为例介绍了“环境”部分的内容,并分析了美国在双边自由贸易协定中规定环境条款的原因,以及对我国的启示。     

孵化器模式的国际比较及对我国的启示

孵化器是一种为创业企业提供管理支持和资源网络等创业支持环境的新型社会经济组织,在孵化培育中小型科技企业、建设创新型国家、提高自主创新能力等方面发挥了巨大作用。本文对美国、法国、以色列的孵化器模式进行了比较研究,提出了促进我国孵化器发展的启示。     

利率市场化改革的国际案例及其对我国的启示

随着我国利率市场化改革进程的不断加速,客观地分析国际上其他国家利率市场化改革案例的利弊得失,借鉴成功经验,规避潜在风险,对我国利率市场化改革的平稳推进具有十分重要的现实意义。本文选择国际上具有代表性的激进式和渐进式改革两类国家进行案例比较分析,并在此基础上提出政策建议。     

欧盟现代农业发展对解决“三农”问题的启示

通过对欧盟六国现代农业发展情况的比较研究,总结了欧盟发展现代农业的五点经验,即注重调整传统农业生产结构,依靠科技进步,应用信息技术,搞好社会化服务,加强对农业的补贴和保护等,对我国发展现代农业具有启示和借鉴意义。