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商业银行公司治理水平是决定商业银行核心竞争力的关键,本文通过比较三种不同的公司治理模式研究了商业银行公司治理的一般性特征,提出了优化我国商业银行公司治理水平的几点建议。 相似文献
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Underpinned by feelings-as-information theory and construal level theory, this present research examines the effect of mixed emotions in advertising on word of mouth (WOM) and the moderating role of a narrative person. Two experiments were conducted featuring two different products (cake mix in Study 1; watch in Study 2) and different narratives to elicit mixed emotions. The objective of Study 1 was to confirm the moderating effect of the narrative person on the relationship between mixed emotion and positive WOM. Study 2 aimed to provide stronger empirical evidence for the findings of Study 1 and test the mediating effects of inspiration (when it uses a third-person narration) and discomfort (when it uses the first-person narration). In general, the results show that a mixed emotional appeal is more effective than pure happiness in increasing positive WOM when the third-person narration is used. The relationship between mixed emotions and WOM is mediated by inspiration (when using a third-person narration) and discomfort (when using the first-person narration). This extends previous research which provides inconclusive evidence on the consequences of mixed emotional appeal. The current study also broadens the application of linguistics in emotion and consumer behavior literature while providing important implications for marketers in their advertising strategy. 相似文献
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Augmented Reality (AR) is an innovative concept that enriches consumers’ perception of the real world with virtual content. Prior research has shown that AR has the potential to inspire consumers and improve marketing outcomes, yet very little is known about the mechanisms through which AR inspires users. This research decomposes the AR-inspiration relationship and shows how psychological inspiration (i.e. inspired-by) translates to behavioral inspiration (i.e. inspired-to). The Lego Playground AR app is used to empirically test the hypotheses that the “wow-effect” (awe) and nostalgia serve as important mediators to the AR initiated inspiration process. While nostalgia is found to fully mediate the link between psychological and behavioral inspiration, the “wow-effect” does not significantly mediate this relationship. This research is the first to show inspiration unfold as a granular process. The meaningful associations generated through nostalgia translate psychological inspiration into consumer action, and this understanding may allow legacy brands to leverage latent nostalgia in new AR applications to influence consumer behavior. 相似文献
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在论述日本旅游业存在的问题的基础上,讨论了其对我国的启示点,进而针对日本发展入境旅游的“Welcome Plan21”倍增计划,以及长期以来日本作为我国第一大客源国的实际状况,提出了两国互为目的地及客源地的若干旅游发展途径。 相似文献
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美国的双边自由贸易协定与环境问题 总被引:3,自引:0,他引:3
从进入21世纪以来,美国积极投入到双边自由贸易协定的谈判之中,并且已取得了令人瞩目的成果。在这些协定中都设有专门的“环境”一章来协调签字国之间的环境问题。本文分析了美国将贸易政策的重心转向双边自由贸易协定的原因,以美澳自由贸易协定为例介绍了“环境”部分的内容,并分析了美国在双边自由贸易协定中规定环境条款的原因,以及对我国的启示。 相似文献
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吕志祥 《云南财贸学院学报》2006,22(6):73-76
西部民族地区虽然拥有丰富的自然资源,但其现代化起点低、进程慢,仍处于传统的农业社会向现代工业社会过渡的阶段。借助其丰富的自然资源,进行技术创新,加快工业发展,应该成为西部民族地区现代化的首要选择。要充分发挥西部民族地区丰富的自然资源的作用,发展循环经济,实现人与自然的和谐发展,就要走资源的物权化道路。完善中国的资源物权制度,充分发挥物权的激励功能,是加快西部民族地区现代化进程的关键要素。 相似文献
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孵化器模式的国际比较及对我国的启示 总被引:3,自引:0,他引:3
孵化器是一种为创业企业提供管理支持和资源网络等创业支持环境的新型社会经济组织,在孵化培育中小型科技企业、建设创新型国家、提高自主创新能力等方面发挥了巨大作用。本文对美国、法国、以色列的孵化器模式进行了比较研究,提出了促进我国孵化器发展的启示。 相似文献
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欧盟现代农业发展对解决“三农”问题的启示 总被引:4,自引:0,他引:4
通过对欧盟六国现代农业发展情况的比较研究,总结了欧盟发展现代农业的五点经验,即注重调整传统农业生产结构,依靠科技进步,应用信息技术,搞好社会化服务,加强对农业的补贴和保护等,对我国发展现代农业具有启示和借鉴意义。 相似文献