Managing Customer Relationships by Gender

ABSTRACT

Purpose: Although relational bonds (i.e., structural bonds, social bonds, and financial bonds) positively contribute to customer loyalty, no study has yet examined the relative effectiveness of such relationship strategies on female and male customers. Moreover, businesses must make a tradeoff between improving one and the other bonds, warranting research into allocating resources effectively to improve them. Therefore, this study investigates whether and how marketers should strive to improve such bonds differently according to customer gender.

Methodology/approach: A cross-sectional design was implemented. The data consist of questionnaires filled out by a representative sample of 425 directors of animal hospitals. The sample is representative with regard to gender composition. By using confirmatory factor analysis, study items exhibited adequate reliability and validity. Quadratic regressions were used for testing the study hypotheses.

Findings: For female customers, relational bonds have concave relations with their loyalty (i.e., initial increases in relational bonds boost loyalty effectively while subsequent increases of relational bonds only raise loyalty marginally). However, for male customers, relational bonds have convex relations with their loyalty (i.e., initial increases in relational bonds raise loyalty less effectively than subsequent increases in relational bonds).

Originality/value/contribution: Results of this study are among the first to suggest that when targeting female customers, marketers should allocate their resources to improving all relational bonds to moderate levels. Conversely, when targeting male customers, marketers should concentrate their resources on creating an extremely strong relational bond. Managing customer relational bonds by gender can effectively cultivate loyal customers of each gender. This study is one of the first studies examining how to manage customer relational bonds by gender.     

基于RapidIO的TIPC通信软件设计

将透明处理器间通信协议（TIPC）与基于高性能包交换的RapidIO总线相结合,并对RapidIO的应用层协议进行扩展和定义,可以实现全新的基于RapidIO网络的TIPC通信软件。该软件采用层次化和可扩展的协议来定义开放处理器间的通信协议,为各种应用提供面向消息的、与位置无关的通信服务和标准的API函数接口,为解决多处理器、多模块和多系统互连问题提供了方案。基于RapidIO网络的TIPC通信软件在测试中取得了良好的测试结果。     

“披沙沥金”还是“泥沙俱下”：数字金融能否提升创业质量——创业质量结构视角的实证检验

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对称双支柱模式:当代金融体系发展的新趋向

经验分析表明：金融体系正在从不对称的双支柱模式或者单支柱模式向对称双支柱模式演变。对银行和资本市场功能的分析也支持了这一结论。在这一转变过程中,金融体系还表现出了“非银行化”特征。但是“非银行化”并不是金融体系发展的最终方向,而只是对称双支柱模式转变中的一个附属物。     

金融发展与经济增长:近期国内文献综述

从理论研究、中国金融发展与经济增长的实证研究、农村金融发展与经济增长、区域金融发展与经济增长、金融结构与经济增长等五个方面回顾了最近几年来国内关于金融发展与经济增长的研究成果。最后,对国内的研究进行了评论,指出了这些研究的不足之处。     

基于GIS和CFD的城市街道通风廊道研究——以武汉为例

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Is Government Regulation of Banks Necessary?

Banks have been involved with and regulated by governments for hundreds of years. Following a brief review of this history, I delineate nine reasons that could justify continued regulation, particularly in the United States. These include deposit insurance, preventing banks from obtaining excessive economic power, reducing the cost of individual bank insolvency, avoiding the effects of bank failures on the economy, protecting the payments system, serving the interests of popularly elected officials, enhancing the Federal Reserve's control over the money supply, suppressing competition, and protecting consumers. Analysis of each leads me to conclude that deposit insurance, which allows banks to hold insufficient capital, is the only public-policy-justifiable rationale for regulation. This concern can be managed with capital requirements; otherwise, banks should only be regulated as are other corporations.     

OFDI对中国产业比较优势动态升级的影响

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介绍了当前第三方物流企业仓储创新服务的运作现状,并就存在的问题与风险提出相应的解决措施,以实现风险管理的优化与服务水平的提高,希望从一定程度上为提升第三方物流企业的利润空间与市场竞争力提供帮助。