Do Advertising Tools Create Awareness,Provide Information,and Enhance Knowledge? An Exploratory Study

The paper intends to construct an array of advertising tools and tests the influence of the same in creating awareness, providing information, and enhancing knowledge of female consumers. The constructs focus on testing the impact on the aforesaid aspects. The results revealed that advertising tools exert impact in creating awareness, providing information, and enhancing knowledge of the target respondents. However, the advertising tools found to be more effective in providing information and enhancing knowledge. The results also revealed that (1) outdoor advertisements found to have more impact in creating awareness and (2) store advertisements found to elicit more influence in providing information and enhancing knowledge.     

An integrative model of destination brand equity and tourist satisfaction

This paper develops an integrative model that includes the dimensions of destination brand equity (i.e. awareness, image, quality and loyalty), as well as a key behavioural variable that is tourist satisfaction. In particular, our paper aims to contribute to the literature: (1) by examining the relationships between the dimensions of destination brand equity, which is not a deeply investigated issue so far; and (2) by adding tourist satisfaction, a key concept in loyalty formation, to the variables usually considered in destination brand equity models. The model was tested in two samples, national and international tourists visiting a destination in Spain, in order to also explore the role of the geographical and cultural distance between tourist and destination. Our results from a multi-group analysis indicate: (1) a robust link between “quality-satisfaction-loyalty” in both samples of tourists; (2) a chain of effects among awareness, image (separately considering the cognitive and affective dimensions) and perceived quality, although with the presence of some significant difference between both samples of tourists; and (3) a positive influence of cognitive image on affective image in both cases.     

数字图书馆中自适应个性化服务研究

个性化服务是数字图书馆中最重要的功能之一,数字图书馆中的自适应个性化服务很好地解决了日益严重的"信息过载"问题,本文首先针对数字图书馆中用户的特性,分析了数字图书馆中自适应个性化服务需求,其次,设计了基于情景感知的自适应个性化服务框架,可以根据用户所处的情境,快速准确地为用户推送所需要的资源,最后,讨论了自适应个性化服务实现过程中应该解决的几个关键问题。     

投资者行为与市场异象研究评述

随着行为金融学的异军突起,以理性人假设为基础的传统金融理论正面临着严峻的挑战。大量的研究证实市场并非是有效的,投资者行为对市场有着重要影响,因此,对于投资者行为的研究日益重要。本文从投资者在交易活动中所表现出的过度反应、过度自信、处置效应和投资者关注等行为现象,对目前有关投资者行为的研究文献进行归纳总结,并在此基础上对现有研究进行简要评述,同时指出我国在该领域未来的研究方向。     

创业板投资者情绪及其收益率相关性研究

本文采用向量自回归模型VAR方法分别研究了我国主板市场与创业板市场投资者情绪与收益率之间影响是系。研究发现我国主板市场中投资者情绪对收益率有显著影响,而收益率对投资者情绪无显著影响;而创业板市场表现不同,投资者情绪对收益率无显著相关影响。研究表明:出现上述现象的原因是由于两市场的投资者结构存在差异,创业板市场投资者更成熟、创业板政策及监管更为全面等原因。     

Valuation effects of investor relations investments

We investigate the stock price performance of 146 firms announcing the appointment of a new investor relations (IR) officer or the hiring of an IR firm between 1999 and 2005. We find positive abnormal returns around the announcement day. In addition, we find evidence that firms with lower valuations, higher idiosyncratic risk, greater chief executive officer holdings, and firms that announce in the post‐Sarbanes‐Oxley Act era experience greater valuation effects. Finally, we document significant reductions in the information asymmetry and significant increases in the liquidity and visibility of IR firms in the year following the IR announcement.     

忧患意识是直面新形势的精神法宝

中国传统文化具有丰富的忧患意识文化沉淀,现时代忧患意识更具有丰富内涵。在民族复兴征程中,我们不仅面临＂四大考验＂,还要面对＂四大危险＂。强烈的忧患意识有利于保持旺盛的精神动力、增强科学发展能力、密切联系群众以及加强党的自身建设,是经受考验、化解危险的精神法宝。     

行业分析师盈利预测偏差的新解释

对于卖方行业分析师(简称分析师)盈利预测偏差的现象,本文提出一个新假说,即作为理性投资的代表者——分析师的盈利预测偏差会受到投资者情绪或噪音交易的影响,并通过我国的数据证实了该假说。首先,通过实证研究,发现国内行业分析师盈利预测存在系统性的偏差。其次,构造月度投资者情绪指数,通过非参数和参数的统计方法,针对盈利预测偏差的时间序列和面板数据两组数据,证明了情绪是分析师盈利预测偏差的一个重要因素。国际文献中对分析师偏差的绝大多数理论解释通常是基于经典金融学的框架,即假设分析师是完全理性的,其偏差主要来自利益驱动(他们供职的机构或个人利益最大化)。而本文认为情绪和利益驱动因素相结合才能更好地解释分析师预测的偏差。     

网络时代提升公民有序政治参与的机制分析

网络政治参与是一把"双刃剑",在改变公民政治参与方式、强化社会监督、推动政治社会化进程的同时,无序的网络政治参与给民主政治带来了诸多困境。加强电子政府建设、加快法律法规与网络伦理建设、培育公民意识是提升公民有序网络政治参与的基本途径。     

高校辅导员的性别意识对学生的影响及其对策

女大学生在高校中的比例逐年上升,男女大学生在诸多方面存在显著的性别差异,高校辅导员的性别意识在学生管理工作中对学生会产生无形的影响。本文着重探究高校辅导员在学生管理中存在的性别问题及原因,并分析对学生的影响,提出相应的对策。