Improving Matrix Relationships in R&D Organizations – Marketing Support Services

This study examines the relationship between a support group (electronic fabrication) and the internal users of its services in a large government research laboratory recently converted to a matrix structure. The results reveal complex user decisions for selecting sources of support services and a frequent lack of knowledge of the support group's capabilities. Common usage of external sources of services suggests a need for more aggressive "marketing" by the internal group. Use of market research techniques reveals user decision criteria, decision-maker participation and perceptions of the support unit. It is concluded that results of the study provide management of the support group with information necessary to improve services and group image.     

关键核心技术产学研协同创新机理研究——以芯片光刻技术为例

产学研协同创新是突破关键核心技术“卡脖子”问题、实现科技自立自强的重要途径,但鲜有研究揭示面向关键核心技术创新的产学研协同机理。基于复杂系统管理理论,构建关键核心技术产学研协同创新机理系统框架,揭示产学研非线性互动协同创新规律,并以芯片光刻技术为例,借助社会网络分析法实证解析该框架。研究发现：(1)资源整合—主体交互—系统涌现是基于复杂系统管理视角提升产学研协同网络成效、加快关键核心技术突破的有效途径;(2)主导者—桥梁—辅助者权力分配规则能够有效促进多元主体在交互过程中通过嵌入性社会关系推动关键核心技术创新的价值增值;(3)模块化—松散耦合的网络结构能够消除主体间交互障碍、最大化结构红利,是产学研协同复杂网络在系统结构层面涌现的关键核心技术创新突破规律。最后,通过芯片光刻技术专利合作网络实证解析关键核心技术产学研协同创新机理,提出强化面向关键核心技术产学研协同创新、助力高水平科技自立自强的对策建议。     

基于Rayleigh Wave现场试验评价场地地基土研究

本文结合辽河油田矿区4个场地的瑞雷波实测数据,建立瑞雷波波速值与相关土体标贯击数的关系模型,反演测试场地剪切波速,探索利用瑞雷波评价场地的方法。利用瑞雷波波速的空间分布规律,对测试场地进行初步分层,并编制了相应的分析程序。     

THE ROLE OF SUPPLY CONSTRAINTS IN MULTIPLIER ANALYSIS

Multiplier analysis based upon the information contained in Leontief's inverse is undoubtedly part of the core of the input–output methodology and numerous applications and extensions have been developed that exploit its informational content, both at the national and regional levels. Nonetheless there are some implicit theoretical assumptions whose policy implications need to be assessed. This is the case for the ‘excess capacity’ assumption, which implies that resources are available as needed to adjust production to new equilibrium states. In an actual economy, however, new resources are often scarce and always costly. When supply constraints intervene, the assessment of the effects of government demand policies may be substantially different from that of the standard Leontief multiplier matrix. Using a closed general equilibrium model that incorporates supply constraints, we perform some simple numerical exercises and proceed to derive two ‘constrained’ multiplier matrices, based upon the implicit Jacobian matrix, that can be compared with the standard ‘unconstrained’ Leontief matrix.     

区域创新驱动发展关键影响因素研究

探讨了区域创新驱动发展的基本路径,即依靠自主创新率先驱动区域产业发展,最终实现区域全面发展。通过自主创新与产业发展研究综述,将创新投入、创新环境、创新人才、创新政策、创新载体5种因素确定为区域创新驱动发展的关键影响因素。在此基础上,利用LISREL软件对5种影响因素进行验证性因子分析,最终找到了5种影响因素间的逻辑关系和自然联系,并构建了区域创新驱动发展核心竞争力模型。     

“It's nice to get a wee treat if you've had a bad week”: Consumer motivations in retail loyalty scheme points redemption

Research into loyalty schemes focuses primarily on business (strategy) rather than consumer perspectives. This paper investigates consumer motivations in retail loyalty scheme points redemption, through a qualitative study of participants in a major UK retail loyalty scheme. Academic research tends to neglect investigation of points redemption, despite its probable significance to consumers and certain value to businesses. The research identifies planned behavior towards redemption goals, plus interruptions by various circumstances and events. Self-gifting for reward and/or therapy purposes is common. Redemption activities have positive implications for consumer perceptions of the scheme and the retailer and appear to enhance future purchasing behavior. From these findings, this paper draws implications for theory and practice.     

我国机床制造企业海外并购的关键因素研究

近年来,我国机床制造企业所进行的14次并购大多取得了成功。本文在总结现有并购成功因素的相关理论基础上,对我国机床制造企业这14次海外成功并购的关键因素进行了案例研究,以期对我国其他制造企业的海外并购有所启示。     

ISO14001环境管理体系应用于高校环境教育的探索

环境教育已逐渐成为高校可持续发展的重要组成部分,但高校环境教育存在的诸多问题却阻碍着环境教育的实施。借鉴ISO14001环境管理体系的思想和原理,提高高校环境教育的实践性和实效性。     

论上海浦东机场和虹桥机场的分工与合作

本文主要探讨上海浦东机场和虹桥机场两大机场如何分工与合作的问题。在综合分析上海机场发展现状和上海航空枢纽功能定位的基础上,借鉴国际上多机场城市分工运作的经验与教训,深入阐述两大机场分工定位,逐步构建"一市两场"体系,并对两机场分工与合作提出几点建议。     

Relationship keyness: The underlying concept for different forms of key relationship management

For companies, relationships with external actors may constitute intangible assets. Many firms have put in place key account management programs in order to pay sufficient attention to strategically important customers and the marketing literature has studied such programs. However, a company's relationship portfolio also comprises relationships with other types of actors. The objective of this paper is to show that - across the different types of external relationships a company may develop - some relationships have more importance than others and, hence, are key. The authors argue that, as a consequence, the keyness of certain relationships has led to the emergence of approaches which can be referred to as key relationship management. For this purpose, the authors first present empirical material on the management of relationships between companies and their partners in strategic alliances from the French IT sector. They then discuss the concept of keyness as well as the common characteristics of different forms of key relationship management such as key account management, key supplier management and strategic alliance management.