Profiling mobile TV adopters in college student populations of Korea

By profiling demographic characteristics, perceived general adoption attributes, perceived value-based adoption attributes, motivational needs, mass media use, and content interest, this exploratory study examines the nature of four categories of mobile TV adopters — current, potential, continuous non-, and discontinuous user groups. Despite the limited sample size (N = 214), there are some meaningful findings. First of all, the non-adoption rate of mobile TV of the continuous non-, and discontinuous user groups is higher than the adoption rate of the current and potential user groups. Less than half of the respondents (N = 34) who had used TV on a mobile device were unwilling to use it again in the next twelve months, and almost half of those (N = 102) did not have the intention of using it within the coming year. The results suggest that the discontinuous group seems to have been dissatisfied with the actual mobile TV use when compared with their expectations and evaluations, while the potential user group is more likely to have high expectations and positive evaluations before the adoption and use of mobile TV. All user groups were unwilling to pay the fee, despite the current and potential user groups perceiving the exceptional values. No differences were found in the personality trait of innovativeness and mass media use behaviors among the four groups.     

文化嵌入、网络行为与集群企业创新台皂力的关联机制研究——理论分析框架与命题

经济行为嵌入在社会关系中，主体的行动是受背后的动机和意愿支配的。本文在进行相关文献回顾的基础上，从区域文化产生来源出发，归纳提炼了区域文化的内吝维度，并基于资源依赖理论，从文化嵌入的内容和程度两个方面，提出了文化嵌入作用于集群企业创新能力的一个系统分析框架，即嵌入于不同内容和程度区域文化的集群企业，其网络建构、网络维系和网络学习行为具有重大差异，进而使自身对网络资源的获取和利用水平上存在着差异，并最终导致企业的创新能力水平截然不同。在此基础上，形成了一系列有待未来实证检验的文化嵌入作用机制的命题。     

Value Orientations, Income and Displacement Effects, and Voluntary Contributions

Identifying the value orientations of subjects participating in market or non-market decisions by having them participate in a ring game may be helpful in understanding the behaviour of these subjects. This experiment presents the results of changes in the centre and the radius of a value orientations ring in an attempt to discover if the measured value orientations exhibit income or displacement effects. Neither significant income effects nor displacement effects are identified. An external validity check with a voluntary contribution game provides evidence that value orientations from rings centred around the origin of the decision-space explain significant portions of voluntary contributions while value orientations from displaced rings do not.     

Relationship between positive psychological capital and creative performance

Despite considerable attention to the creative process and its relationship with personal characteristics, there is no published study focused directly on the relationship between the recently recognized core construct of psychological capital (PsyCap) and creative performance. Drawing from a large (N = 899) and heterogeneous sample of working adults, this study investigates PsyCap and its components (i.e., efficacy, hope, optimism, and resilience) as predictors of creative performance. Overall PsyCap predicted creative performance over and above each of the four PsyCap components. Theoretical and practical implications of these findings are considered. Copyright © 2010 ASAC. Published by John Wiley & Sons, Ltd.     

How anticipated pride and guilt influence green consumption in the Middle East: The moderating role of environmental consciousness

This research empirically tests the combined effect of anticipated pride, anticipated guilt, and environmental consciousness in parallel to the Theory of Planned Behavior's main components on green purchase intention. For the first time, it also explores the interaction of environmental consciousness, anticipated pride, anticipated guilt, and attitude, respectively, on green purchase intention. Analysis of 304 responses collected from consumers in the United Arab Emirates revealed that environmental consciousness, attitude towards green products, anticipated pride, and anticipated guilt positively influence the intention to purchase green products, but not perceived behavioral control and subjective norms. Interestingly, anticipated pride increases green purchase intention under low level of environmental consciousness, while anticipated guilt decreases purchase intention. In contrast, anticipated guilt positively influences green purchase intention under high environmental consciousness, while anticipated pride does not. This study extends current knowledge related to green purchase behavior and provides a nuanced understanding of the influence of anticipated emotions. It also provides practical implications for marketers in the Middle East to formulate effective strategies to stimulate green products consumption.     

How to retain customers in omnichannel retailing: Considering the roles of brand experience and purchase behavior

The opportunities and challenges of omnichannel in retail industry have been widely discussed, yet despite these benefits, the key elements that constitute an effective omnichannel and how customers respond to omnichannel retailing strategies remain unclear. This research conducted online surveys to test the effects of omnichannel elements on various brand experiences and customer retention, considering the moderating role of purchase behavior. The results indicate that omnichannel elements (integration, individualization, and interaction) are generally helpful in retaining customers, through omnichannel elements influence brand experiences differently. In addition, these omnichannel elements have different influences on customer retention due to different purchase behaviors. The findings suggest that retailers can use different omnichannel strategies to attract customers’ purchases and provide insights for practitioners who want to use omnichannel strategies to deliver superior experiences for customers.     

Understanding the role of situational factors on online grocery shopping among older adults

This paper seeks to identify the situational factors that drive the adoption of online grocery shopping among older adults. A two-step research process is employed. First, exploratory qualitative research is carried out to identify situational factors that older adults take into account when deciding whether to buy groceries online. This is followed by a conjoint experiment to determine which situational factors are considered most important when making such a decision. The sample consisted of 9 participants in the in-depth individual interviews and 206 respondents in the conjoint experiment. The findings indicate that health, mobility issues, and distance to a store are the most important situational factors driving older adults to buy groceries online. Moreover, the findings confirm that the adoption of online grocery shopping among older adults is a result of a complex trade-off of situational variables. The findings contribute to managerial practice by providing online grocery retailers with insight that can be applied when designing promotional programs targeted at older adults.     

捆绑销售浅析

捆绑销售作为一种有效的促销方式,无论对经营者还是消费者,都有积极的作用。但它也存在明 显的不足和弊端。在实际应用过程中,只有严格遵循基本原则,才能收到理想效果。     

国内外知识付费研究进展：一个文献综述

对知识付费相关文献进行总结和梳理,以期为知识付费的后续研究提供参考和借鉴。通过对知识付费研究文献进行搜索和筛选,共选出42篇文献,并从中提炼出商业模式、用户行为和定价问题三个研究方向。基于上述三个方向总结归纳了知识付费的研究现状,并指出未来知识付费研究可以从完善平台交易机制、减少平台内外竞争以及完善定价研究等三个方面展开。     

基于One-Class SVM的青鳉鱼异常行为识别方法

为了更准确地解析青鳉鱼在突发污染环境中的行为变化趋势,提出了一种基于One-Class SVM模型的青鳉鱼异常行为识别方法。以青鳉鱼的生理及行为特征作为观测指标,将采集到的暴露在不同类型和浓度特征污染物下的青鳉鱼行为强度信号作为经验数据,利用直方图统计和主成分分析（PCA）对行为强度数据进行降维,实现行为特征提取,基于One-Class SVM构建模型,并以五水合硫酸铜和三氯酚作为特征污染物进行暴露实验对算法进行验证。结果表明,One-Class SVM模型可以准确地识别正常行为和污染物暴露时发生的异常行为;对于有机污染物最快可在10 min内完成预警,重金属污染物可在1 h内完成预警,并且污染物浓度越高,模型的识别效果越好。识别方法可对水源突发性水质污染进行更有效的监测和预警,也可为水污染应急决策提供技术支撑。