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931.
Mobile banking (m-banking) is the fastest growing and most cost-effective channel for delivering banking services. Electronic word of mouth (eWOM) plays a crucial role in the success of e-commerce. Therefore, the main purpose of this study is to investigate a comprehensive moderated mediated mechanism for enhancing m-banking adoption behavior through positive eWOM triggers using the elaboration likelihood model (ELM). Argument Quality, valence, consistency and volume were considered eWOM triggers, and the conceptual model also included initial trust in m-banking as a mediator and consumer involvement in m-banking as a moderator. A total of 1153 useable surveys completed by the Indian users of social networking websites were used for analysis. The findings showed that of the triggers, argument quality, valence, and consistency enhance intention to adopt m-banking. These effects were mediated by initial trust in m-banking. The mediation effects of initial trust between valence – Intention varied between high and low consumer involvement in m-banking. These findings make several contributions to the literature on marketing communication, particularly to eWOM research and ELM theory. Practically, this study provides several recommendations to banks about how to use positive eWOM for motivating consumers to adopt m-banking. 相似文献
932.
Michael Pfaffermayr 《Applied economics letters》2019,26(18):1467-1471
In gravity models with exporter and importer dummies, the robust standard errors of the slope parameters tend to be severely downward biased when estimated by PPML. The coverage rate of confidence intervals of the estimated slope parameters may thus be much too small in cross-sections of the size typically used in empirical research. 相似文献
933.
《International Journal of Research in Marketing》2022,39(2):502-521
The marketing mix (MM) is an integral part of a firm’s marketing strategy sitting at the nexus between a company and the marketplace. As such, it evolves together with the marketplace and its stakeholders. Over the past decade, three fundamental global drivers have emerged—advancements in technology, socioeconomic and geopolitical shifts, and environmental changes—that have caused major ongoing and intensifying evolutions in the marketplace, its stakeholders, and, in turn, the MM. We describe the resulting evolutions in the MM along four central questions: who is involved in the MM, what constitutes the MM, how is it implemented, and where is it deployed. We identify a blurring of roles and responsibilities relating to the MM (who), an extension and integration of the MM instruments (what), an increase in customization and fragmentation of its actions (how), and a growing recognition of emerging-market idiosyncrasies (where). Taking a look into the future, we observe that along each of the four dimensions, the MM has arrived at a crossroad, with opposing scenarios for its future: (i) more inter-firm collaboration versus marketing-mix protectionism, (ii) added complexity versus increased simplicity, (iii) further automation versus an increased recognition of the human touch, and (iv) local adaptation versus global uniformity in the marketing mix. Applying a contingency approach, we derive relevant moderators for these forthcoming evolutions and provide an extensive set of future research questions. 相似文献
934.
对于一个给定的最大度为10的平面图G,若图G不含相邻的三角形,则G是11-列表全可染色的,更进一步证明了列表全染色的猜想. 相似文献
935.
在酒店业全球化的大背景下,中国酒店集团民族品牌的发展必须适应品牌竞争的客观要求,着力于品牌建设和标准化工作建设,努力增强品牌认知度、品牌美誉度、品牌影响力和品牌内涵,提升民族品牌核心竞争力;同时,要加强综合管理和标准化工作管理,确保我国民族品牌酒店集团的稳定持续健康发展。 相似文献
936.
In this study, we employ the certainty equivalent principle to investigate cost efficiency and incentives of the options on the maximum or the minimum of the stock prices and market index levels. In addition, the options with averaging features are also considered. Numerical results show that options on the maximum are more cost efficient and incentive-efficient than traditional ones. As for options on the minimum, they are more cost efficient than traditional ones only when the weight in the options is not very large. However, options on the minimum also provide stronger incentives to increase stock prices than traditional ones. 相似文献
937.
Kohei Suzuki 《Public Management Review》2018,20(12):1741-1767
This study examines how female representation in local elected (mayor and legislature) and administrative (mid-level manager) positions influences municipal financial decision-making in 764 Japanese city-level governments. Findings show that female representation in local councils is positively correlated with risk-averse behaviour in financial decisions, as female representation on the legislature is negatively associated with issuing municipal bonds and with local investment in public corporations. Female representation in executive (mayor and vice-mayor) and mid-level administrative managerial positions has no apparent effects on local financial decisions. This study tests existing explanations of relationships between female managerial representation and fiscal behaviour in an Asian developed setting characterized by considerable underrepresentation of women in politics. 相似文献
938.
This article provides background to measuring local government service performance in New Zealand and charts the practice of measuring service levels developed for a large city council. Projects were completed in 2007, 2008, and 2009 for the purpose of informing the city council's strategy development and management decision making. In each case, data were gathered utilizing a range of quantitative and qualitative methods. The evaluation was designed around five interlinked processes. Both service performance and service importance were evaluated using the Orange Consulting Service Performance Index, which combines both dimensions and provides comparable data across the council service areas. The methodology was officially approved by the Office of the New Zealand Auditor-General in 2009. 相似文献
939.
谁动了上市公司的壳?——地方保护主义与上市公司壳交易 总被引:1,自引:0,他引:1
地方保护对税源流动性的干预会影响资源的有效配置。本文以1998-2012年沪深两市A股市场247起上市“壳公司”交易为样本,以企业所得税、增值税、营业税之和占地区财政收入之比衡量地方保护程度,研究发现:壳公司所在地的地方保护程度越高,壳公司越可能被本地公司收购,壳公司被收购后越有可能保持国有性质,而且,壳公司所在地的地方保护程度越高,壳收购活动现金支付比例越高。地方保护主义与壳交易的这些关系在以企业所得税占地区财政收入的比重、营业税占地区财政收入的比重衡量地方保护主义的情况下仍显著存在。但是,在以增值税占地区财政收入比衡量的地方保护主义下不显著。这说明不同税种激励下,地方保护主义对“壳资源”交易干预存在差异。进一步的研究发现,“壳公司”被异地收购后雇员规模和劳动力成本显著降低,经营业绩显著提高。 相似文献
940.
改革开放以来,国内各地区的专业化水平受市场和政府两种力量的交织影响。地方政府的保护行为影响了中国地区间分工的深化和专业化水平的提高。本文着重考察了分权式改革后,财政分权驱动下的地方保护对地区专业化的影响。我们利用Krugman地区专业化指数计算了1984—2004年中国各省的专业化水平,在控制了各种市场因素之后,使用动态面板数据的GMM方法考察了财政分权对地区专业化的影响。研究发现,财政分权会激励地方政府采取保护政策,从而导致地区非专业化。但是对外开放会逐步弱化财政分权的这种激励效应。本文还发现,分税制改革前后,财政分权对地区专业化的影响存在跨时差异。 相似文献