浅议企业与媒介良性关系发展策略

迈入21世纪的中国,无论是在外部环境、形势政策方面,还是在内部需要、形象意识方面,都在快速地发生着各种各样的变化。面对着这样一个机遇与危机并存的时代,政府、媒介、企业、公众,无不在迅速地成长。而在这种种关系之中,企业与媒介的良性发展关系,则是各方可持续发展的平衡点与核心力量。现代经济活动中,企业与媒介之间只有建立起定期沟通交流的合作平台,完善双方互利互惠的协作体制,提升各自的动态声誉,共同真诚地满足公众的诉求,满足社会的进步,才能最终获得良好的发展环境和战略环境。     

提升领导干部媒介素养 提高同媒体交流能力

同媒体打交道的能力是领导者必备的素质,是执政能力的具体体现。领导干部要增强媒介素养,适应媒体角色的变化、政府与媒体关系的变化,既要和媒体交朋友,又要主动接受媒体的监督。突发事件处置,要在第一时间通过媒体向公众公开真相,掌握舆论引导的主导权。     

Do media connections help? Evidence from IPO pricing in China

This study examines how social connections between media executives and firms affect initial public offering (IPO) pricing using manually collected Chinese data. We find media-connected firms receive more frequent and more positive coverage than their unconnected peers, resulting in reduced IPO underpricing. However, media-connected firms have worse post-IPO market performance. Although media-connected firms have better pre-IPO accounting performance, they conduct more earnings management under the cover provided by their connected media. Additional results show that the negative effect of media connections on IPO underpricing is more pronounced for media that are not controlled by the central government and are based in the same city as the firm. It is also more pronounced for firms with less institutional ownership and non-state-owned enterprises. Our results remain valid after various robustness tests, such as alternative proxies for IPO underpricing, eliminating alternative hypotheses, matching analysis, instrumental variable analysis, as well as placebo tests. Collectively, our findings suggest that media connections compromise IPO pricing efficiency.     

传媒在体育非物质文化遗产保护中的作用研究

媒体在体育非物质文化遗产保护中起到关键作用,特别是提高公众保护非物质文化遗产意识、塑造国家形象方面发挥了积极的作用,媒体对体育非物质文化遗产的传播实际上是对体育文化的传承和传播,是对体育文化多元化的有力补充。但媒体对体育非物质文化遗产的关注,由于媒体性质和追求经济利益等因素将会导致公众对体育非物质文化遗产保护认识、分析、评价能力的下降与偏颇、过度开发非物质文化遗产区域等不良影响。     

Paying positive to go negative: Advertisers׳ competition and media reports

This paper analyzes a two-sided market for news where two rival advertisers may pay a media outlet to conceal negative information about the quality of their own product (paying positive to avoid negative) and/or to disclose negative information about the quality of their competitor׳s product (paying positive to go negative). We show that competition in the product market does not necessarily prevent the emergence of commercial media bias. Whether or not competing advertisers end up having negative consequences on news accuracy ultimately depends on the extent of correlation in the quality of their products; the lower the correlation, the higher the expected accuracy of the media outlet׳s reports. These findings provide a rationale to explain the observed differences in the extent of commercial media bias across seemingly similar industries or products, within the same media market. The results are robust to the presence of multiple media outlets and to asymmetries between the advertisers. Overall, the paper provides theoretical insights for media regulators and for the empirical literature examining the link between advertising and news contents.