Consumer motives and impact of western media on the Moroccan luxury buyer

Despite rising income inequality, social and political instability, Morocco has witnessed an exponential growth in luxury good consumption. Increased political freedom, multiplication of international trade agreements and a somewhat liberalization the audio-visual sector combined with an ever increasing internet penetration have brought Moroccan ‘citizen under the spotlight of globalization. On the other hand, Morocco has remained deeply attached to it religious and traditional roots, with a vast majority of the population considering themselves devout and practicing Muslim. In Islam the consumption of ostentatious goods is clearly proscribed, yet consumption data clearly describe a different reality. Questionnaires were distributed by a trained pollster to potential luxury good consumers in Morocco. A total of 296 surveys were filled. Findings from this research shows a strong positive link between luxury good purchase intention and consumption of western media channels as well as social media. The research also provides an analysis of the demographics and the social and personal motives of the Moroccan luxury good consumer.     

Competition and commercial media bias

This paper reviews the empirical evidence on commercial media bias (i.e., advertisers influence over media accuracy) and then introduces a simple model to summarize the main elements of the theoretical literature. The analysis provides three main policy insights for media regulators: (i) Media regulators should target their monitoring efforts towards news contents upon which advertisers are likely to share similar preferences. (ii) In advertising industries characterized by high correlation in products' qualities, an increase in the degree of competition may translate into a lower accuracy of news reports. (iii) A sufficiently high degree of competition in the market for news drives out commercial media bias.     

网络媒体公信力的树立与维护

公信力是新闻传媒取信于社会和公众的基本条件,也是影响媒体品牌塑造的重要因素。但是近几年来,由于受社会不良风气的影响和利益驱动,我国媒体公信力一直处于下降趋势,而网络媒体由于监督缺失和法规的滞后及受利益驱动其公信力较传统媒体更是"有过之而无不及",不容乐观。本文阐述了网络媒体公信力的定义,概述了我国网络媒体公信力低的现状及表现,并在此前提下,强调公信力的重要性,同时,有针对性地提出关于树立与维护网络媒体公信力的建议。愿我国的网络媒体能在真正走向健康发展的道路上有所探索,从而获得广泛的影响力和极强的权威性。     

明星代言虚假广告法律责任研究

随着社会经济的不断发展,广告作为宣传产品的重要手段,已经成为各大厂商竞争的新阵地。随着广告的增加,明星代言广告现象变得更为普遍,明星代言广告逐渐成为人们关注的热点问题。近几年,经常出现明星代言虚假广告的现象,给人民群众的生命、财产造成了严重的损害,使得我国的市场经济秩序遭到了严重的破坏。面对日益泛滥的虚假广告,我国相关法律对虚假广告的打击力度却非常有限。除了《食品安全法》中明确代言人对于代言的食品产品应当承担连带责任外,其他法律中还没有对代言人的虚假代言行为的责任承担进行规定。近几年,明星代言虚假广告的法律责任承担问题一直是社会各界所重点探讨的问题之一。特别是随着三鹿奶粉事件发生后,有关虚假代言行为的讨论更是被推上了新的高潮。     

广东传媒产业战略创新的思考

产业发展存在着集团化与产业集群两种模式。传媒产业很难实现工业产业中的集团化规模经济,同时也很难复制工业企业的集团化路径。而产业集群则不适用所有传媒产业链。广东省传媒产业战略创新的重点在于把传统媒体产业集团化与新媒体产业集群相结合。     

试析现代社会的网络依赖现象

随着大众传播的日益发达,社会个体与群体的生存与发展越来越多地依赖于媒介。随着网络对社会生活方方面面的渗透,人们对以网络为载体的媒介也产生了前所未有的依赖关系。因而,了解当代受众的媒介依赖尤其是网络依赖状况,分析依赖原因,提出解决方案,也就成为一种必要。     

Corporate environmental disclosure, financial markets and the media: An international perspective

In this study, we analyze the information dynamics between corporate environmental disclosure, financial markets (as proxied by financial analysts' earnings forecasts) and public pressures (as proxied by a firm's media exposure). We adopt a comprehensive view of disclosure that encompasses environmental information that is both print-based as well as web-based. The sample comprises firms from both continental Europe (Belgium, France, Germany, and Netherlands) as well as North America (Canada and the United States). Relying on a system of equations that controls for endogeneity between environmental disclosure determination and financial analysts' work, we show that enhanced environmental disclosure translates into more precise earnings forecasts by analysts. Such effect is reduced for firms with extensive analyst following and in environmentally sensitive industries. However, these relationships are shown to be starker in Europe than in North America, i.e., environmental disclosure has a greater impact on analysts' forecasts but is also more greatly attenuated by analyst following and membership in an environmentally sensitive industry. Most observed relationships hold for either print- or web-based disclosure, except for North America in which web-based disclosure seems to have no impact on analysts' forecasting work.     

美国传媒型跨国公司进入中国市场的方式与阶段

基于传媒业蕴含的产业属性与文化政治属性,中国政府对传媒外资进入中国市场持谨慎态度。所以美国跨国传媒集团进入中国市场时,是根据中国政府对外资传媒政策开放的程度来决定进入的方式和阶段的。     

The Internationalization of Chinese Firms and Negative Media Coverage: The Case of Geely's Acquisition of Volvo Cars

Chinese firms are internationalizing at an unprecedented speed. One profound phenomenon linked to this active Chinese firms internationalization process is that the process tends to be confronted with negative media coverage of China and Chinese firms in Western countries. How to understand and cope with the negative image of China and Chinese firms, as they are often seen in the Western media, emerges as a relevant and timely research topic in the study of the internationalization of Chinese firms. The purpose of this article is to stimulate ideas for further research on the relations between the internationalization of Chinese firms and the media coverage. We use the case of Geely's acquisition of Volvo Cars, which was to a large extent negatively reported in the Swedish media during 2008–2013, as inspiration to identify the interesting research themes and questions. Given the increasing anti‐globalization trend, we hypothesize that Chinese firms will have to face up to the reality of negative media coverage in many Western countries for the foreseeable future, at least in the firms’ initial establishment phases. We end our paper with the managerial implications. © 2017 Wiley Periodicals, Inc.     

媒体关注的治理效应及其治理机制研究

作为法律外的制度,媒体关注是否具有治理效应?其作用机制是什么?这些问题已成为当前财务学研究的热点问题。本文选择2004-2008年中国A股上市企业为研究样本,聚焦上市公司会计信息的披露问题,系统性分析了媒体关注、盈余操纵及应计误定价之间的关系。研究发现:(1)在控制内生性问题后,媒体关注和管理层盈余操纵存在显著负向关系,表明媒体关注度的提高有助于抑制管理层主观的盈余操纵行为;(2)通过"Mishkin检验"发现我国A股市场整体上存在应计误定价现象,并且这种应计误定价主要是由于操纵性应计误定价引起的,表明管理层的盈余操纵行为是应计误定价的重要成因;(3)通过多种方法联合检验发现媒体关注与应计误定价之间存在显著负向关系,表明媒体关注度的提高能够有效提高市场对会计盈余构成信息的定价效率,减少应计误定价情况的出现。总体来看,媒体关注具有深度治理效应,其作用机制是:媒体关注有效抑制了管理层盈余操纵行为,从而提高了会计信息质量并最终提升了市场对盈余构成信息的定价效率,减少了应计误定价情况的出现。