The impact of customised mobile marketing on passenger shopping behaviour in the airport terminal

With growing popularity of mobile devices, digital marketing strategies are increasingly important for modern airports. This paper studied context-aware mobile marketing strategies in the airport retail environment. An on-site mobile marketing experiment was conducted at a partner airport to explore how preference and/or location-based mobile coupons could affect passengers’ retail behaviour. Results show that retail shopping became more efficient (less browsing time) with mobile marketing influence, but not necessarily more effective (not higher spending amount). Randomly pushed mobile marketing information is effective in keeping passengers in shops for longer but context-aware mobile marketing is more effective in increasing spending amount.     

Luxury fashion brand customers’ perceptions of mobile marketing: Evidence of multiple communications and marketing channels

Previous studies have addressed some of the issues of customers' perceptions of mobile marketing, particularly the affordances of multiple communications and channels. Despite a proliferation of studies in this field, the theoretical exploration of luxury fashion customers' perceptions of multiple mobile communications and marketing channels remains at an exploratory stage. Drawing on the elaboration likelihood model and a social constructivist perspective, the current study conducted 37 in-depth interviews with Generation Z mobile luxury customers. We specifically examined how customers' emotionally and cognitively based perceptions emerge as they navigate multiple mobile marketing channels and message communications. Our model conceptualizes four elements of customers' perceptions of their mobile marketing journey that can drive mobile customer engagement and acquisition behavior. The integrative model opens up interesting avenues for further research on mobile marketing and luxury fashion consumers’ perceptions of the effects of multiple communications and marketing channels.     

银行价格竞争、融资约束与企业研发投资——基于“中介效应”模型的实证研究

近年来我国利率市场化改革积极推进,实体经济发展积极向创新驱动转型,一个亟须研究厘清的关键问题是,银行业竞争如何驱动企业创新活动？本文关注银行价格竞争对企业创新的影响,以2013—2018年沪深两市的上市企业为样本,采用“中介效应”因果分析模型,实证检验了银行价格竞争对企业研发投资的影响,并识别出以融资约束为中介渠道的作用机制。研究发现,银行价格竞争不仅会提高银行的风险容忍度,直接增加R&D投资的信贷供给意愿,而且还会通过降低贷款价格和增加贷款可得性来缓解企业整体的融资约束,间接促进企业创新活动。这一机制在解除贷款利率管制之后以及在民营企业层面体现得更加明显。本文的研究结果对于深化金融市场化改革、改善金融服务实体经济效果以及实施经济创新驱动发展战略,具有明确的政策启示。     

银行危机与政府干预——基于中国金融史的研究

当银行危机到来时,政府是否应当进行干预？政府干预对银行业会产生何种影响？这些问题在金融史研究中长期以来备受关注,且具有重要的现实意义。本文以1934年白银风潮冲击下中国大规模的银行危机为背景,对比了当时中国最大的两个金融中心上海和天津的银行业同业组织在危机中的表现,发现天津银行业同业公会成员相比于非银行同业公会的成员受到了更严重的挤兑危机,且在危机期间放款额出现了更显著的下降。而上海银行同业公会则没有受到大规模挤兑,且反而在金融危机期间扩大了信贷规模。本文认为是由于政府干预程度的不同导致了津沪两地银行同业公会的不同表现。具体机制为:其一,政府干预推动了银行业信息公开,降低了信息不对称带来的恐慌和挤兑;其二,政府干预下银行组织承担了更多的财政义务。     

现代电子商务给企业信息管理带来的机遇与挑战

物联网、移动互联网和云计算为现代电子商务的发展带来了不可多得的机遇。电子商务有助于企业在提高企业信息管理水平方面获得长足进步。而凭借全球最大的互联网和移动互联网网民数量,中国势必在不久的将来出现类似腾讯、百度的全球性互联网巨人。     

基于移动GIS的成都旅游信息查询系统的设计与实现

文章通过对成都市旅游相关问题进行分析,结合windows mobile操作系统、采用Arcgis Server Mobile二次开发模块作为嵌入式GIS二次开发平台,详细阐述了系统模块的功能组成、关键技术及其实现方法,为成都市"旅游经济特区"的建立提供了实践基础。     

Customer ignorance, price-cap regulation, and rent-seeking in mobile roaming

Mobile phone usage when traveling abroad is expensive. Although the network connection switches frequently between available networks, the choice of network is largely independent of wholesale prices. As a consequence, we show that wholesale prices are strategic substitutes. The recent European price-cap regulation forces firms to reduce wholesale and retail roaming prices, but does not solve the underlying problem. There may thus be a permanent need for regulation analogous to what we have for domestic call termination. Furthermore, we show that there is a risk that wholesale price-cap regulation stimulates wasteful rent-seeking activity.     

银行业务地域特征和银行机构集聚

由于交通成本和信息成本的存在,银行业务呈现出一定的地域特征。不同的地域特征使得各个地区适合集聚的银行业务也存在差异。地方政府应该根据经济发展水平、金融业务资源禀赋、地理环境和金融生态环境等因素的实际情况,选择合适的政策措施,促进银行业务和银行机构的集聚。     

Predicting mobile hotel reservation adoption: Insight from a perceived value standpoint

With the attempt of further supporting the overwhelming demand for reservation, a few hospitality corporations have launched mobile hotel reservation (MHR) services. For the acceptance of MHR by individuals is indispensable to the successful implementation of MHR, it is critical for practitioners and academics to understand the factors influencing the adoption of MHR. This study examines the adoption of MHR from the value perspective by proposing and examining a new research model that can capture both gain and loss elements influencing individual value perceptions on behavioral intention to adopt MHR. Data from 235 usable questionnaires, collected in Taiwan, were tested against the research model using the structural equation modeling approach. The results indicated that perceived value was a predictor in explaining the customer's adoption of MHR. From the benefits point of view, perceptions of information quality and system quality were the two critical components significantly influencing perceived value of MHR. On the sacrifice side, the effects of technological effort and perceived fee on perceived value were significant. This study will be helpful to researchers in developing and testing MHR related theories, as well as to hospitality firms in understanding individual value perceptions of utilizing MHR and implementing successful MHR system to attract more customers. Theoretical and managerial implications of our results are discussed.     

40 years on: An account of innovation in the regulation of UK telecommunications,in 3½ chapters

The past nearly 40 years have seen major developments in telecommunications networks and services, and in how they are regulated. This paper describes innovations in UK telecommunications regulation which have taken place over the period, broken down into stages, beginning with the regulation of the former monopolist by an independent regulator under a price cap, continuing the regulation first of mobile and then, under European Directives, of copper-based broadband, and ending with the diffusion of fibre networks. It is argued that a variety of changes have reduced the scope of innovation over the period, including domestic institutional reform, the limits placed on later decisions by earlier ones (path dependency), and the constraining impact of European Union law and regulation. The paper concludes with some consideration of the effects on future innovation of the UK’s withdrawal from the EU.