网络社会中“产消者”的兴起与管理创新

在网络社会的背景下,伴随着网络通讯技术的发展,消费者的角色及行为发生了变迁,消费者具有了消费者和生产者的双重属性。"产消者"的兴起正在重塑着经济生产主体与生产方式、企业创新模式与组织模式,是社会经济结构的一种变革。文章将"产消者"模式分为用户生成内容和消费者承担价值链环节两种形式,分析了"产消者"兴起的动因和理论内涵,认为我国政府与企业需顺应与推动"产消者"的发展趋势,激励消费者参与到研发、生产和营销等价值链环节中,支持消费者参与和监督产品的生产与交易,实施基于"产消者"共同创造价值的管理创新。     

他组织视角的集群供应链网络治理研究

网络治理的好坏关系到一个组织的效率和效益,对于集群供应链来说,网络治理是集群效率提高、风险规避、结构优化及竞争力提升的重要途径。在集群供应链网络中既存在自身调节达到均衡的自组织治理也存在着特定他组织的治理。本文首先对集群供应链网络中的自组织和他组织的含义进行了界定,提出集群供应链网络治理是自组织治理和他组织治理构成的复杂网络的共治过程,进而从他组织视角研究集群供应链网络治理,分别从政府治理、行业协会治理和市场中介治理三个维度提出了各自的治理角色或途径。集群供应链网络的他组织治理的存在主要是为了配合及弥补企业群的自组织治理,帮助集群供应链网络发挥应有的经济效应、知识效应等集成效应,实现集群供应链网络的有序运行。     

内生性产业集群、产业分工网络和产业生产价值链——一个基于分工演进和专业化的产业发展分析的新框架

文章以内生性的专业化和分工为基础,构建了一个内生性产业集群和产业分工网络发展的一般均衡模型,分析了在经济一体化背景下产业集群、产业分工网络和专业化生产之间的内在关联和作用规律。模型的结论认为,国家(产业)间的制度效率与竞争强度之间存在着循环效应,而这种循环效应能够决定产业集群的布局和配置,决定各国在产业价值链上的位置,并最终决定经济增长的状态。尤其是,一国技术(经济)系统的制度效率的进步将会增加市场交易的需求,进而扩展产业分工的网络规模;而这又将推动产业集群的发展,扩大产业网络的范围,提升该国在产业生产价值链上的位置。     

无线传感器网络在智能家居中的应用

随着传感技术、嵌入式技术的发展,无线传感网络（Wireless sensor Network简称WSN）在环境监控、工业控制、智能城市和智能家庭等领域得到了广泛的应用。本文把无线传感器网络引入到智能家居系统中,给出了一套基于传感器网络的智能家居系统解决方案。     

基于MapBasic的TOPN分析模块的实现

介绍一种基于MapInfo平台,利用Mapbasic开发的用于分析网络KPI指标的TOPN模块的实现。该插件的应用,使得网络优化工程师能够直观地了解网络的状态,把具体的数据和图形相结合,提高了分析和问题定位的效率。     

基于Crystal Ball的PERT网络计划项目工期风险分析

文章介绍了网络计划技术,对PERT网络计划项目各活动持续时间的确定进行了分析,总结了使用Crystal Ball进行风险分析的步骤,构建了某PERT网络计划项目各活动的时间参数的Excel模型。在此基础上,使用Crystal Ball建立该项目的工期风险分析模型,并对该模型进行风险分析,获得有效的分析结果。     

社会网络分析在市场营销学中的应用

作为一种日益成熟的研究范式,社会网络分析已经引起了多个学科的关注和应用,也为市场营销学提供了崭新的思想、方法和借鉴工具.文章首先阐述了社会网络分析的基本思路,在此基础上比较了社会网络分析的两种具体研究方法--自我中心网分析和整体网分析.讨论了社会网络分析在市场营销学的应用,重点指出了社会网络分析在发掘意见领袖和重估顾客价值方面的独特作用.对社会网络分析在市场营销学中的应用进行了简要评述,并指出了其局限性.     

Buyers' perspectives of buyer-seller relationship development

Long-term buyer-seller relationships have been a focus of research for several years. The present study draws on interaction/network theory to test a model examining the interaction mechanisms and relationship characteristics of buyer-seller relationships during four progressive phases of relationship development. Data from 174 members of the Institute for Supply Management offer empirical support for the associations proposed in the model, as well as some surprising results. One of the most useful findings of the research is that the patterns of these associations vary as buyer-seller relationships progress through the four phases of relationship development. Specifically: in the awareness phase, joint problem solving increases buyer uncertainty; in the exploration phase, communication quality and joint problem solving increase relationship-specific investments; and in the expansion phase, joint problem solving increases relationship-specific investments and severe conflict resolution increases buyer uncertainty. Seller reputation moderates many of these relationships. The major conclusion of the research is that buyers and sellers should recognize that while information exchange and conflict resolution are important aspects of buyer-seller relationships, their use may not always lead to the desired relationship characteristics. Managerial implications of these findings and further research ideas are presented.     

A sensemaking perspective on network pictures

This paper examines the concept of network pictures through the lens of the organizational sensemaking perspective. Essentially it develops the concept of network pictures by suggesting we think of them as exercises in sensemaking. It does so by providing an introduction to organizational sensemaking before establishing a degree of commensurability between network pictures and sensemaking. It suggests that what we may then see more clearly is that the concept of network pictures needlessly gets involved in reification when talking of ‘the’ network picture whereas a more dynamic approach leads to ideas of network picturing in which the complete discrediting or collapse of extant sensemaking and network pictures provides a research opportunity that could be jointly explored by both perspectives. The paper concludes that paradoxically ‘finding’ this new sense or new network picture appropriate to radically changed times is facilitated by a process that involves first ‘becoming lost’.     

A network experiment in continuous time: The influence of link costs

In recent work on non-cooperative network formation star-shaped networks play an important role. In a particular theoretical model of Bala and Goyal (2000) center-sponsored stars are the only strict Nash networks. In testing this theoretical model, Falk and Kosfeld (2003) do not find experimental evidence that players select the center-sponsored star. Based on a slight modification of Bala and Goyal’s model, we design a network formation experiment in which, depending on link costs, periphery-sponsored stars and the empty network are the only strict Nash networks. We observe that almost all groups not only reach a strict Nash network once but also switch the center player in periphery-sponsored stars several times. The main innovation in our experiment is to use a continuous time framework which we believe to be a more realistic setting to study behavior in network formation situations and which makes coordination on stars much easier than simultaneous strategy adaptation in discrete time. Electronic Supplementary Material Supplementary material is available in the online version of this article at http://dx.doi.org/10.1007/s10683-006-9125-1. JEL Classification C72 · C92 · D81