客户终身价值细分与客户关系战略

客户终身价值是客户在与企业关系保持期间贡献给企业所有利润的贴现值。它包括客户的当前价值、未来价值、经济价值、非经济价值。本文根据客户终身价值的大小和类别,对客户进行二维交叉细分,同时提出了对应的客户关系类型、关系战略和关系重点,希望能为企业的客户关系管理提供一些有益的借鉴。     

基金业绩、基金经理更换与投资者财富效应——一项基于我国资本市场的实证研究

从基金管理公司内部的委托—代理关系出发,以封闭式基金为研究对象,从基金经理调整现状、基金业绩与基金经理调整的关系、基金经理调整公告的市场反应三个方面,对基金经理变动进行了实证分析。研究发现:基金业绩确实对基金经理更换及更换后的去向具有一定的参考价值,但基金经理更换并没有使更换经理后的基金业绩显著改善;基金经理公告确实引起了基金市场价格的变动,但没有使基金投资者的财富显著增加。     

游客对歌舞旅游产品真实性评判研究--以西双版纳傣族歌舞为例

以西双版纳傣族歌舞为例，研究了游客对歌舞旅游产品真实性的心理认识，以及各要素对游客真实性体验的影响。研究结论表明：表演人员的妆扮、歌舞表演的主要内容、伴奏时所使用的乐器、表演的气氛、舞蹈的基本动作、表演人员的精神面貌，主持人的解说等对歌舞真实性影响最大；其次为表演人员所属的民族、年龄、表演场地、歌舞培养方式、音乐的节奏旋律是否经过改编、演唱时所使用的语言、演出服装采用日常生活服装；表演人员的性别、表演时间、节目表演的先后顺序对歌舞旅游产品真实性没有影响。     

对融资制度与企业融资行为选择的思考

比较国际上两种主要融资制度绩效,实证分析我国的融资制度,仍存在着一定程度的扭曲,距离真正市场化有差距,成因在于融资制度本身的内部结构缺陷和外部宏观环境改革滞后,根源在于银企都不是真正的融资主体,导致企业融资行为出现变异.鉴于融资制度同企业融资行为模式存在内生一致性,推进政府的经济、金融制度改革,实现企业融资行为的合理回归,使之朝着以银行中介为主的融资模式向以股票市场股权融资为主的融资模式转换,才是中国企业融资行为模式的理性选择.     

我国银行卡产业市场结构与绩效的实证研究

文章以市场集中率和赫希曼-赫芬达尔指数为衡量指标,研究了我国银行卡产业的市场结构类型及其发展趋势,实证分析了我国银行卡产业市场结构和绩效之间的关系。结果表明,我国银行卡产业的市场结构在2003年之前属于寡头垄断型,现正向垄断竞争型过渡;银行卡企业的市场份额对其绩效具有正向的影响,而银行卡产业市场集中度对银行卡企业的绩效具有负的影响;中小银行卡企业的银行卡交易额年度增长量明显大于大银行卡企业。文章同时对我国银行卡产业的发展提出了具体的政策建议。     

Export marketing,interfunctional interactions,and performance consequences

Firms with export operations have internal environments that are often geared toward serving the home market. As a result, export marketing and other business functions compete for resources, which thus increases the likelihood of conflict between them. Using survey responses from more than 700 exporting firms, the authors test a model of the antecedents and consequences of two important interaction variables: exporting’s interfunctional connectedness and conflict. The model explains 52 percent and 49 percent of variance in exporting connectedness and conflict, respectively. The authors identify the key drivers of successful interactions as follows: management commitment, organizational training and reward systems, relative functional identification, centralization, and export employee job satisfaction and commitment. The authors also demonstrate that connectedness is most critical for export success when export markets are in a state of turbulence, whereas conflict is most detrimental when the firm’s export environment is stable. John W. Cadogan (j.w.cadogan@lboro.ac.uk), Ph.D., is a professor of marketing in the Business School at Loughborough University, United Kingdom. His primary areas of research interest are international marketing, marketing strategy, and sales management. He has published on these issues in theJournal of International Business Studies, theInternational Journal of Research in Marketing, theJournal of Business Research, Industrial Marketing Management, theEuropean Journal of Marketing, theInternational Marketing Review, theJournal of Marketing Management, theJournal of Strategic Marketing, and other academic journals. He received his degree from the University of Wales (United Kingdom). Sanna Sundqvist (sanna.sundqvist@lut.fi), Ph.D., is a professor in international marketing in the Department of Business Administration at the Lappeenranta University of Technology (Finland). Her research interests deal with the international diffusion of innovations, market orientation (especially in an international context), and consumers’ adoption behavior. She has published in theJournal of Business Research, theInternational Journal of Research in Marketing, theEuropean Journal of Marketing, theCanadian Journal of Administrative Sciences, and theAustralasian Marketing Journal. She received her degree from the Lappeenranta University of Technology, Finland. Risto T. Saiminen (risto.salminen@lut.fi), Ph.D., is a professor of industrial engineering and management, especially marketing, in the Department of Industrial Engineering and Management at Lappeenranta University of Technology, Finland. His primary areas of research interest are customer relationships and networks in business marketing, pedagogy in industrial engineering and management, and international marketing. He has published on these issues in theJournal of Business and Industrial Marketing, theJournal of Marketing Management, theEuropean Journal of Engineering Education, theInternational Journal of Research in Marketing, theEuropean Journal of Marketing, and theAustralasian Marketing Journal. He received his degree from Lappeenranta University of Technology, Finland. Kaisu Puumalainen (kaisu.puumalainen@lut.fi), Ph.D., is a professor in technology research in the Department of Business Administration at Lappeenranta University of Technology, Finland. Her primary areas of research interest are innovation, international marketing, and small businesses. She has published on these issues in theInternational Journal of Research in Marketing, theJournal of Business Research, theEuropean Journal of Marketing, R&D Management, theCanadian Journal of Administrative Sciences, theJournal of International Entrepreneurship, theAustralasian Marketing Journal, and theInternational Journal of Production Economics. She received her degree from the Lappeenranta University of Technology, Finland.     

激励性规制的强度分析

网络型产业中存在的信息不对称使规制契约的存在成为必然。现实经济活动中之所以要设计和采用不同强度的激励性规制,主要是由于没有哪种规制机制能够解决所有问题。在理论综述的基础上,借鉴前人的研究,分析了网络型产业的激励性规制模型中的激励强度与激励绩效的关系,并指出其在实践中的应用以及对我国的借鉴。     

汇率制度:变迁轨迹与经济绩效

通过对汇率制度变迁下实际汇率水平、内外部均衡目标的实证研究发现:钉住一揽子货币制度能较好的实现内部均衡目标,经济绩效显著;相对浮动汇率制度在内部均衡目标实现方面的经济绩效不显著,却能有效的促进外部均衡目标的实现;固定汇率制度能促进内部均衡目标的实现,国内经济绩效显著,却不能有效促进外部均衡目标的实现。我国汇率制度的变迁揭示,汇率变化要与国内经济结构和市场能力相适应。当前人民币升值虽然是趋势,但要循序渐进缓步推进,给予国内经济结构和出口行业留有转型时间和空间。我国均衡汇率的逐步形成,需要实现国内经济绩效和国际经济绩效的协调同步,才能实现经济可持续发展。     

国有资产管理体制改革中需要理清的几个关系

党的十六大报告对国有资产管理体制改革的原则和方向做了明确的规定,但是,其有效的执行还需要理清以下几个关系:国有资产管理体制改革与国有企业改革的关系;国资委与其它政府部门的关系;国资委与国有控股公司的关系;中央国资委与地方国资委的关系;国有控股公司与国有企业的关系。     

语义单位关系理论及其作用

Hoey将语义单位关系定为人们根据相邻句子或句群选择语法、词汇和语调来生成句子或句群的认识过 程,并将它分为两大类:逻辑顺序关系和匹配关系。而实现这些关系最常见的途径是标识手段,最基本的语篇模式为 问题解决模式,匹配模式和一般具体模式。