Measuring festival quality and value affecting visitors’ satisfaction and loyalty using a structural approach

Perceived value is understood to be a precursor of customer satisfaction and loyalty and is itself impacted by product quality. The linkages between quality, value, satisfaction, and loyalty have been gaining increasing attention in the marketing field. Accordingly, this study examines whether quality dimensions have an impact on perceived value, which, in turn, affects satisfaction and loyalty, in the context of the Punggi Ginseng festival.     

Restaurant's decision to purchase local foods: Influence of value chain activities

In this paper we investigate how restaurant managements’ attitudes and behaviors influence decisions to purchase local foods as inputs to their products. An enhanced investigation of chefs’ and managers’ decision-making criteria could improve understanding of local food systems linkages with the restaurant industry. We apply a value chain framework to investigate activities that influence restaurants’ decision to purchase local foods. Results indicate that attitudes and behaviors associated with sourcing and product characteristics play an important role in local food purchase decisions in the restaurant value chain. Order processing time and uniqueness of products are the most significant reasons in restaurant managements’ decisions to purchase local foods. The implications of these findings for restaurants and producers are discussed. Our study contributes to the literature by expanding upon the criteria used by restaurants to make local food purchasing decisions.     

思想政治课教学的反思与回归

政治课教学的课堂不应该是没有生命力和灵性的“心灵屠宰场”,反思一下教学最终的价值取向如何,教学活动是预设还是生成,是否带有“绿色”,使政治课教学回归生活之中,让学生享受学习的乐趣,张扬自己的个性,体验人生的价值。     

国际价值链分工模式下上海汽车产业升级路径研究

20世纪80年代以来,随着经济全球化的不断深入发展,国际分工也正经历着从产业间到产业内,再到产品内价值链分工不断深化的过程.这一新趋势不但拓宽了经济开放国家或地区的国际分工参与度,也使产业升级具有了有别于传统产业升级的新内涵和实现途径.本文通过对国际价值链分工模式下地方产业升级内涵的探讨,结合上海汽车产业在当代国际价值链分工中的地位分析,提出了促进上海汽车产业升级的路径选择和对策思路.     

So,you want to be an entrepreneur? Lessons from the Entrepreneurship Bootcamp for Veterans with Disabilities

Based on helping dozens of military veterans refine their ideas for starting a business, we identify and discuss a series of potential pitfalls that aspiring entrepreneurs—veterans and civilians alike—must avoid in order to be successful. Potential entrepreneurs must not confuse the pursuit of hobbies and self-employment with the act of creating a business. People who wish to build a business around public speaking or consulting need to firmly establish why customers should be willing to pay for their advice. Individuals that seek to develop a new non-profit organization must have a viable value proposition even though they are not pursing a profit motive. Overall, the entrepreneurial ventures that are most likely to succeed are those that (1) are based on a sustainable business model, (2) leverage the entrepreneur's unique experiences and attributes, and (3) are built around a process or system that enables the venture to prosper even if the entrepreneur leaves the venture.     

论WTO规则约束下地方政府在外贸领域的自主创新促进政策

为了鼓励出口企业自主创新,特殊经济区的地方政府可对国家没有实行全额出口退税但具有中国专利、已登记作品版权或自有出口商标的产品实行出口货物增值税未退进项税额地方财政部分返还政策,沿海经济发达地区的地方政府可对出口产品实行受托设计项目营业税地方财政减半返还政策和免费提供海外市场自主知识产权覆盖公共服务政策。     

数字经济如何影响制造业全球价值链地位：机制分析与空间溢出

当前,数字经济已成为稳定经济增长的新优势。构建数字经济影响制造业全球价值链地位的数理模型,利用2005—2020年中国省级面板数据,从数字产业化和产业数字化两方面构建省级数字经济发展水平综合评价指标体系,实证研究数字经济对制造业全球价值链地位的影响。结果表明,数字经济能显著提升省域制造业全球价值链地位且具有动态非线性递增效应;与东部地区和非“一带一路”沿线地区相比,数字经济对中西部地区和“一带一路”沿线地区制造业全球价值链地位的提升作用更大。就内在机制而言,提高技术创新能力和推动产业结构升级是数字经济影响制造业全球价值链地位的两条基本路径。进一步的空间杜宾模型分析表明,数字经济对制造业全球价值链地位的影响存在空间溢出效应。     

Dividends,research and development expenditures,and the value relevance of book value for UK loss-making firms

We extend prior research on the value relevance of accounting information for loss-making firms by allowing the coefficient of book value to vary across three distinct set of loss-making firm observations in our valuation model. Our key findings are, first, that book value is a less important determinant of equity value for either high R&D-intensive firms or dividend-paying firms, relative to firms with low R&D-intensity and zero dividends. Prior literature suggests that book value is a strong indicator of firm value for loss-making firms. This reasoning stems from book value's role as: (i) a proxy for the value of the possibility of abandoning or adapting the firms' net assets; and/or (ii) a proxy for expected future normal earnings. Our work suggests that this prior literature does not fully capture the valuation role of book value for loss-making firms. Second, we also find that dividends are value relevant, but generally only when the valuation role of book value is contextualised by allowing its coefficient to vary across high R&D-intensive firms, and dividend-paying, loss-making firms.     

Business models and their relationship with marketing: A systematic literature review

The purpose of this paper is to identify the degree to which the marketing discipline has hitherto engaged with business model literature. The results of a systematic review of business model literature are presented and utilise both the citation counts and the h-index to objectively demonstrate the limited engagement that the marketing discipline has had with business model literature, and the limited degree that the discipline has influenced that literature. The key findings reveal a growing, but formative body of literature that, hitherto, has been dominated by non-marketing disciplines and which has only just begun to be addressed by present day marketing scholars. Using the most influential articles identified in the analysis, the paper concludes with a case for the empirical development of the business model concept with industrial marketing scholarship. Such development is argued to be grounded in the potential of open business models, co-created with multiple stakeholders in a supply chain and the end users of a value proposition.     

项目挣值的绩效差异分析方法缺陷与解决方案

随着各种项目管理体制和方法的全面转型,我国需要借鉴和运用国际通行的项目挣值管理(EVM)绩效评估方法。然而,现有EVM绩效评估方法中存在着将实际多个项目要素影响简化为项目成本和进度两要素造成的绩效评估失真和信息缺失的实际问题与理论缺陷。本文将全面讨论现有的EVM方法,并给出有关解决方案及实务验证。