控保建筑价值确定的影响因素与估值探索——以苏州为例

控保建筑作为一种特殊的房地产类型，在价值（价格）的评估方面有其特殊原则、特别考虑因素和特有估价方法和途径，实施估值的人员必须站在较长时间序列的背景下，在充分了解和掌握建筑物的文化背景、历史背景、技法背景的前提下，从建筑本体和外部两个角度，给予历史、艺术和科学的价值估算。     

中国转型时期政治文化的特点

当代中国社会正处于转型时期,包括政治、经济、文化各个方面都面临着变化,对这个时期政治文化特点的研究,有利于我们正确的认识当前中国政治文化的现状,从而能更好的建设有中国特色的社会主义政治文化.     

基于VM理论的某实物库屋盖结构设计

文章阐述了基于VM理论的大跨度屋盖优选原理,并进行了实证分析,为大跨度屋盖结构设计方案优选提供了一种新的思路。     

竞争方式转变与网络组织风险分析

竞争无所不在,它在促进宏观经济发展的同时,也从微观上加剧了人们的恐慌心理。许多人把整个经济发展轨迹称之为一部竞争发展史,但本文却把它看成是一部竞争规避史:从你死我活的点竞争到竞争中合作的线竞争,再到合作中竞争的面竞争,与此相对应,企业组织方式也从单个企业到集群企业,再到网络组织,合作因素逐渐增加,竞争因素逐渐减少,并从显性走向了隐性。隐性化的竞争却为网络组织的平稳运行埋下了安全隐患。     

价值链分析在公立医院成本管理中的运用

本文在分析公立医院成本管理现状的基础上,将价值链分析模式应用于公立医院的成本管理中,指出现阶段公立医院如何从战略角度进行成本管理和成本控制。     

Recursive Moments of Compound Renewal Sums with Discounted Claims

Under regularity conditions, Le´veille´& Garrido [6] gives a derivation of the first two moments (resp. asymptotic) of a Compound Renewal Present Value Risk (CRPVR) process using renewal theory arguments. In this paper, with the same procedure and assuming that all the moments of the claim severity and the claims number process exist, we get recursive formulas for all the moments (resp. asymptotic) of the CRPVR process.     

Value-oriented brand positioning

The objective of brand positioning is to place a brand that is clearly distinguishable from competitors' brands on the market. The principal aim is to ensure that the brand occupies a unique position on the market and that it is endowed with a precisely defined profile with clear-cut contours. The basic idea underlying this analysis is that consumers' perceptions of the various brands can be conceived as a multidimensional space in which individual brands are positioned. A product's positioning is determined from its position on the relevant dimensions of the perceptual space, its position on the various product attribute vectors and its position with respect to other brands. This paper uses correspondence analysis to reconstruct a space, in order to connect the relevant brand attributes with the drivers of behaviour, such as utility components and individual values. An empirical investigation shows the usefulness of this approach for product and advertising policy.     

Limits to growing customer value: Being squeezed between the past and the future

Marketing managers often have to balance between marketing exploitation strategies (reaping value from what already is known) and marketing exploration strategies (reaping value from new sources). However, do marketing strategies once exploited or explored in a certain way or direction leave enough potential for further exploration? Based on the various cases of Apple, Alpro, Intel, Nutella, Patagonia, and Ryanair, this article shows that several risks and limits come into play when trying to answer this question. Companies may get squeezed between the past and the future while facing the pressure of temporal consistency driven by past behavior and experiencing the limits of future growth in the dominant customer value drivers. To counter this problem, companies often start integrating new value drivers in their story, leading to other risks, such as incompatibility with existing drivers. The cases discussed in this article reveal that companies may have to accept more sacrifices in order to increase returns within their growth trajectory. Value engineering will become a crucial discipline for companies to survive in many industries. This article gives a step-by-step approach on how to implement this in an organization.     

Henry George: rebel with a cause

Henry George's Progress and Poverty (1879) was undoubtedly the most widely read book on economics in the nineteenth century. Its proposal for a ‘single tax’ on land rents inspired both socialists and liberal reformers in the closing decades of the nineteenth century but it was attacked and condemned by virtually all the leading economists of the day, principally on the ground that it was not possible even in principle to separate pure ground rent from profits on capital invested in land. The question whether land is a special factor of production, essentially different from labour and capital, turns out to be at the very heart of all the controversies surrounding the doctrines of Georgism; my view, like that of Marshall, is that land is indeed a unique factor of production.     

我国图书出版业成本管理研究——基于战略的视角

我国经济体制改革的深化及WTO的加入,对我国的图书出版业形成了巨大的冲击。本文认为,出版业只有站在战略的高度,增强战略成本管理意识,才能从根本上降低成本,形成成本竞争优势,增强竞争力。