最优货币政策分析的一般框架理论综述

随着货币政策在宏观经济调控中的重要性日益提高,对于最优货币政策分析框架的研究也迅速兴起。从最优货币政策的目标出发,本文分析了货币政策的内涵、类型和最优货币分析框架的特征,及政策目标之间的相互关系,货币政策决策方式和几个典型的货币政策规则,特别是通货膨胀目标制及中国的最优货币政策设计,旨在为我国确立的最优货币政策框架提供参考。     

Why the Generalized Bass Model leads to odd optimal advertising policies

We show that the optimal advertising strategy under the Generalized Bass Model (GBM) involves beginning at an extremely low level (the lower the better) and then increasing spending throughout the planning period. This strategy remains optimal in the presence of decreasing prices that affect both margins and diffusion speed. We provide a simple explanation for why this happens. We further show that the intuitively appealing patterns of continuous decrease or increase-then-decrease (both with an uptick towards the end) identified in earlier research are also possible as optimal dynamic advertising paths under the GBM structure, but only if the advertising at launch is constrained to be higher than a particular threshold, which we identify. The constraint necessary to generate intuitively appealing strategies lowers overall profits. Therefore, the GBM generates advertising policy recommendations that most marketers would deem odd. This casts doubt on the value of the GBM for normative purposes. Other existing diffusion models are preferred when seeking normative guidance on optimal dynamic advertising policies for new products subject to word of mouth.     

人口统计学因素对管理人员情绪劳动影响的实证研究

文章通过实证研究的方式,研究了中国情境下人口统计学因素对管理人员情绪劳动的影响,得到了以下结论：学历对情绪劳动的影响有整体性差异,表现为拥有大专及以上学历的管理人员情绪劳动显著高于高中（中专）学历的管理人员;管理人员情绪劳动整体在性别、年龄和婚姻状况上没有显著性差异,但在其三个维度上有所差异。并以此为基点,提出了相应的管理建议。     

宁夏现代服务业发展研究

现代服务业的发达程度成为衡量地区综合竞争力和现代化水平的重要标志之一。文章分析了宁夏现代服务业的发展现状,提出要加快宁夏现代服务业发展,必须转变经济增长方式,优化经济结构,增强市场竞争力,提高人民群众生活水平。     

地市县级国有演艺团体产业化经营模式探析——以湖南省郴州市为例

近几年,中直院团、省市一线城市国有演艺团体的转企改制进行得如火如茶,产业化道路越走越远,而地市县一级的改革则相对落后,这一层级国有演艺团体如何转企改制、如何进行产业化经营也应值得有关人士关注。文章通过对湖南省郴州市国有演艺团体的调查、分析和思考,对这一层级的国有演艺团体的整体改制、产业化经营模式提出了自己的一些看法,以期能给这一层级的国有演艺团体的改制提供一点借鉴。     

政府对垄断行业价格管制的经济学分析——以自来水行业为例

自来水行业是社会公益性的自然垄断行业,其中存在市场失灵。通过模型分析对自来水价格管制前后的各受益主体显示,政府对垄断行业的价格管制是十分必要的。通过合理的价格管制,最终增加社会净福利。最后,提出要重视听证会制度在价格管制中的作用,以及要完善政策制定过程。     

Willingness to pay for brands: a cross‐region,cross‐category analysis

Using survey data collected in multiple locations (California and Texas in the United States and Revohot in Israel), we quantify category‐ and location‐specific variations of consumers’ willingness to pay (WTP) for brand products after controlling for consumer characteristics. We find that consumers have a similar qualitative assessment of brand value in different product categories across different locations. That is, consumers have a stronger preference and higher WTP for brands in consumer electronics, followed by clothing and then processed food, and the lowest in fresh produce. Furthermore, we simulate price premiums and market shares of brands relative to generic products in different categories. Simulation results suggest that brands in fresh produce have the highest price premium but lowest market share. Despite the similarities, the magnitude of WTP for brands as well as the simulated price premium and the corresponding market share in the same product category are location variant. The similarities and dissimilarities suggest validity of having global brand strategies adapted to local conditions, that is, the so‐called “thinking globally and acting locally” strategy.     

“创先争优”背景下提升高校后勤管理水平的思考

服务于单位、服务于师生,是高校后勤工作的根本要务。切实做好后勤保障工作,对学校正常开展教学、科研等工作具有至关重要的影响。高校后勤部门深入开展创先争优活动,不仅是贯彻落实科学发展观的内在要求,更是自身持续健康发展的必然选择。后勤部门应将创先争优与管理服务结合起来,以创先争优为契机,全面提升后勤管理与服务水平。     

破解财政分税制改革难题的逆向思维——三级政府三级财政三级分税

我国实施财政分税制,是适应政治、经济、财政等大环境,深化改革的必然结果和正确选择。1994年实行分税制,划分了中央与地方之间的财权,并希望通过逐步深化改革来解决省以下各级的财力分配问题。十余年过去了,省以下的分税制改革没有取得任何实质性进展,由此导致非规范化运作的负作用逐步放大。分税制改革无法深化,是因为遭遇到在现有体制下无法破解的“难题”。要解开这一“难题”,必须进行体制创新,将五级政府、五级财政“扁平化”为三级。中央、省、县三级政府三级财政三级分税,是我国分税制的出路,也有利于解决我国政府体制、财政体制中诸多深层次问题。     

上海郊区城市化水平测度及相关探讨

文章通过由人口、经济、社会和居住环境因素因子所构成综合指数,科学合理地对上海市郊区城市化整体水平进行测度,并通过对城市化水平的测度,深入、准确地揭示了目前上海郊区城市化发展所存在的问题,从而明确促进城市化发展应采取的对策和措施.