略论企业间基本品牌关系与战略决策模式

从战略管理的角度,全面分析企业间品牌竞争的外部环境和企业间的相互关系,并提出企业品牌战略管理的基本框架和基本决策模式,可使企业的品牌战略成为一个完整的体系。     

中部地区区域旅游合作战略研究

本文从介绍区域旅游合作的理论依据出发，探讨了中部地区区域旅游合作的现实基础，提出了中部地区区域旅游合作的战略对策。     

Private Car Ownersip Jumps 16% in 6 Months

More than 13 million cars in China were privately owned by the end ＆June up 16% over the end of last year, according to the Ministry of Public Security.     

物流成本所面对的问题及对策

物流成本是指在企业物流活动中,物品在空间位移(包括静止)过程中和时间上所耗费的各种资源的物化劳动和活劳动的货币表现总和。文中论述了战略成本管理降低物流成本的实际意义。     

转型期下岗失业群体的社会保障问题探析

社会保障对于下岗失业群体具有极为重要的意义,但现行的社会保障制度在设置和实践过程中还存在着一些亟待解决的问题。本文主要解析了下岗失业群体的生存困境,并对今后社会保障制度的改革方向进行了探讨。     

广西壮族自治区市县级电子政务发展策略探讨

文章介绍了我国电子政务发展进程，分析了广西的市县级政府开展电子政务存在的问题，提出了开展广西市县级电子政务设想。     

The power of business models

Over the past few years, “business models” have surged into the management vocabulary. But, while it has become quite fashionable to discuss business models, there is still much confusion about what business models are and how they can be used. In fact, business models can serve a positive and powerful role in corporate management. While other authors have recently offered definitions of “business model,” none appear to be generally accepted. This lack of consensus may in part be attributed to interest in the concept from a wide range of disciplines, all of which have found a connection to the term. To help managers better understand business models, this paper reviews the extant literature and identifies and classifies the components of business models cited therein. Components were classified into four primary categories: strategic choices, the value network, creating value, and capturing value. To address the absence of a generally accepted definition of a business model, a new definition that integrates and synthesizes the earlier work is offered. Based on the proposed definition, business models are then contrasted with strategy. Four problems associated with business models are also discussed.     

SME internationalization and performance: Growth vs. profitability

Lu and Beamish (2001) examined the effect of two internationalization strategies, exporting and foreign direct investment (FDI), on SME performance (ROA). We extend this research by examining the differential effects of these strategies on two other dimensions of SME performance: growth and ROS. We develop and test four sets of hypotheses using a sample of 164 Japanese SMEs. We find that exporting activity has a positive impact on growth, but negative impact on profitability. FDI activity has a positive relationship with growth, but a U curve relationship with profitability. Exporting activity has a positive moderating effect on the relationship between an SME’s FDI activity and firm growth, a negative moderating effect on the relationship between an SME’s FDI activity and firm profitability. An SME’s age when it starts to make FDIs has a negative moderating impact on the relationship between FDI and firm growth and profitability.     

规模经济理论与我国的大企业战略

大企业战略是企业所选择的一种总体战略,在本质上,它属于发展战略的一种。企业采取这种战略往往表现为,规模的迅速扩张,资源的广泛占有,购并行动的加速,高市场占有率的执着追求等。本文从规模经济的角度分析我国的大企业战略。     

四川省丝绸生产及对外贸易发展策略

四川省是我国蚕丝绸主产区之一。丝绸行业的发展关系着全省生产、出口企业及数百万蚕农的切身利益。目前世界市场上对我国丝绸产品出口频繁提起反倾销,四川省丝绸出口面临严峻挑战。正确认识四川省丝绸生产和对外贸易的现状及存在的问题,采取积极应对措施,是四川省丝绸行业发展所面临的一项重要课题。