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61.
62.
网络环境下的品牌溢价效应的影响因素研究 总被引:1,自引:0,他引:1
在虚拟网络环境下,产品信息通过网络快速传播,海量的网络信息使得那些非知名的品牌被淹没在信息海洋中。本文通过对品牌及品牌溢价的理论知识介绍,得出品牌作为产品的标志是可以溢价的。在分析传统环境下对品牌溢价影响因素的基础上,详细分析了网络环境下的影响因素,并提出了提升网络环境下品牌溢价的策略,为企业的实际营销活动提供参考。 相似文献
63.
运用2001-2004年的样本数据。在对中国上市公司控制权的隐性利益水平所进行的分析显示,中国上市公司的转让溢价水平除了与转让比例呈正相关以外,转让溢价水平与净资产收益率、现金比率、流通股数和公司规模均呈负相关。同时,随着转让比例的上升,一开始溢价比例会增加,但当转让比例达到一定程度时,溢价比例又会下降,溢价比例与转让比例之问是一种倒U型的非线性关系。 相似文献
64.
This paper addresses the issue of how to estimate by contingentvaluation methods the maximum price consumers are willing topay when a new quality is available for a market good for whichquantity adjustments are possible. We argue that current practice,which typically does not specify a quantity when asking consumersthe price they are willing to pay for a new quality product,fails to identify prospective consumers' behaviour when theyare free to adjust the quantity purchased. Theoretical modelsare discussed for assessing the maximum price consumers arewilling to pay in these cases, and econometric approaches toaddress these situations are discussed. 相似文献
65.
This paper analyzes the hypothesis that returns play a risk-compensating role in the market for corporate revolving lines of credit. Specifically, we test whether borrower risk and the expected return on these debt instruments are positively related. Our main findings support this prediction, in contrast to the only previous work that examined this problem two decades ago. Nevertheless, we find evidence of mispricing regarding the risk of deteriorating firms using their facilities more intensively and during the subprime crisis. 相似文献
66.
Gil S. Bae Seung UK Choi Phillip T. Lamoreaux Jae Eun Lee 《Contemporary Accounting Research》2021,38(1):586-620
We examine the relation between low‐quality internal controls and audit fee premiums. Using a novel data set of audit hours and audit fees we find, consistent with the audit risk model, that auditors increase their effort (hours) owing to low internal control quality. We find that auditors also charge a significant fee premium to clients with internal control weaknesses. This premium is observed for severe internal control weaknesses and companies with low‐quality alternative governance mechanisms. The results are robust to multiple methods to address endogeneity, including company fixed effects, difference‐in‐differences design, and a propensity score‐matched sample. Taken as a whole, low internal control quality leads to fee premiums, which are a deadweight loss to client companies. 相似文献
67.
Andrés Navarro-Galera Salvador Rayo-Cantón Dionisio Buendía-Carrillo 《Applied economics》2013,45(58):6257-6276
Previous studies have highlighted the question of government loan interest as one of great current importance. Government borrowing levels are high, and reducing interest payments would generate savings to meet other spending needs and/or to lower taxation, thus supporting the sustainability of public finances. However, no previous study has presented a method for a local government to calculate its own credit risk and thus be in a position to negotiate lower interest rates on its borrowing. This article defines a financial model that enables local governments to estimate the interest rate payable on a bank loan, based on their credit risk premium, in accordance with the Basel II rules and the findings of our empirical study of large local governments. 相似文献
68.
By using daily foreign exchange (fx) market data for five major currency pairs, this article shows that, especially since the beginning of the financial crisis, pricing of fx forwards has not matched the pricing formula derived from the covered interest rate parity (CIP). This corresponds to previous empirical results. Therefore, the CIP leads to systematic over- or underpricing. Overall, four statistically significant explanatory factors for this systematic over- or underpricing have been identified – the volatility in the difference between the interest rate levels, the spot price, the fx forward spread and the counterparty risk. In particular, the high significance of the counterparty risk demonstrates that pricing models for fx forwards should be reviewed. 相似文献
69.
The steady rise in the premiums charged to art buyers at auction (above hammer price) has been underway since 1992. This article, using a stable and bounded sample of repeat purchase of American works created before 1950, reveals that this tact has reduced hammer prices for that art. However, renewed and hyper-competitive efforts to bring more and higher quality art to market by the two main houses, Sotheby’s and Christie’s, have resulted in general profitability. Nevertheless, we calculate that a rise in buyers’ premia at Sotheby’s, a publically traded company, has reduced revenues and profits below their potential in the absence of such increases. 相似文献
70.
The term premium has become increasingly important in discussions of monetary policy formulation. This paper reviews two approaches to embedding a variable term premium into an otherwise standard modern DSGE model. The first approach maintains frictionless asset trade but alters preferences so that agents are more averse to the risk in long bonds. The second approach uses traditional preferences, but segments asset trade between long and short bonds. Policy issues are also discussed. 相似文献