Core Concepts of Institutionalist Public Finance: Problem Solving,Institutional Analysis,Strategic Choice,and Stakeholder Engagement

Citizens and policymakers in many nations are becoming increasingly concerned about large budget deficits and mounting long-term fiscal policy challenges. At the same time, slow economic growth in the United States and Europe is causing some people to demand more government spending (and lower taxes) and others to question the efficacy of fiscal policy. Against that backdrop, institutional economists are exhibiting renewed interest in the field of public finance. This article responds by outlining four core concepts of institutionalist public finance: problem solving, institutional analysis, strategic choice, and stakeholder engagement. What distinguishes the perspective of institutionalism from that of neoclassical economics, today’s dominant economic paradigm, is described in the course of the discussion. The core concepts of institutionalist public finance offer a coherent approach to the study of fiscal policy questions. Those concepts were first fashioned decades ago, but remain relevant: institutionalism continues to provide a solid basis for constructive analyses of fiscal challenges.     

Effect of community relationship management,relationship marketing orientation,customer engagement,and brand trust on brand loyalty: The case of a commercial bank in Thailand

Business uncertainty due to the COVID-19 pandemic has brought financial and banking industries under stress. This study examines brand loyalty (BL) in the Thai banking industry by integrating community relationship management (CoRM) (4Cs model), relationship marketing orientation (RMO), customer engagement (CE), and brand trust (BT). It analyzes how a Thai commercial bank used four success factors to create new client acquisition, business efficiency, long-term relationships, and BL. We use quantitative data and structural equation modeling (SEM) to identify variables influencing the BL of 1650 customers of a Thai commercial bank. We found CoRM and RMO's key success factors indirectly affected BL by mediating CE and BT. These results may improve sustained performance effectiveness in the banking industry now and in the future.     

Measuring Stakeholder Perspectives on Environmental and Community Stability in a Tourism‐Dependent Economy

Tourism is promoted as an environmentally beneficial activity for Caribbean economies. Yet degradation still occurs and more integrated policy approaches are needed. Using Q‐methodology within a social‐ecological system (SES) framework, we quantified the importance of various policy issues to stakeholders in Providenciales, Turks and Caicos Islands, where tourism produces 77% of its GDP. Stakeholders agree Providenciales' economy benefits from a healthy marine environment, but disagree over which SES drivers are functionally important. Our results show that Q‐methodology is a robust tool for informing the policy‐making process and quantifying stakeholder views in a tourism‐dependent economy. Copyright © 2016 John Wiley & Sons, Ltd.     

Effect of personal branding stereotypes on user engagement on short-video platforms

The emergence of short-video platforms offers individuals an opportunity to build personal branding. This study selected two personal brandings on Bilibili.com, Li Ziqi and HuaNong Brothers, to explore the differences in the effect of personal branding stereotypes on user engagement on short-video platforms. We first identified the perception of users based on the Stereotype Content Model, then adopted regression models to construct the relationship between personal branding stereotypes and user engagement. The results show that perceived warmth exerts a more significant influence on user emotional engagement, while perceived competence impacts more on user cognitive and behavioral engagement. Moreover, we find the live comments’ sentiment moderates these effects. This research provided references for individuals and managers to benefit from personal brandings.     

从历史和发展的角度看科普的概念和内涵

在中国，科普的内涵和外延随着时间的推移、时代的进步而不断发展，尤其在改革开放以来，我国与世界的交流融通越发广泛、深入、频繁和紧密，在科普领域也出现了公众理解科学、科学传播和公众参与科学等新提法和新理念。文章综述了科普在国内外的形成和发展过程，在科学传播与科普的争论中，作者建议中国科普在国际交流中应直接使用“Kepu”一词取代其它译文，并进一步在国家发展的总体布局下提出新时代科普内涵及科普外延拓展应体现的价值要求，以便我们更好地了解中国科普，实现科普的价值与功能拓展。