人民币区域化货币动因研究进展——基于CAFTA的实证研究

随着中国—东盟自由贸易区的顺利落成,意味着我国与东盟的经贸往来将变得更加密切,而人民币在东南亚的流通和使用就必然面临着人民币区域化。人民币区域化理论研究的突破应和如何把握CAFTA这个平台结合起来。本文通过综述相关文献来厘清人民币区域化的货币动因,并通过相关实证研究阐释CAFTA这个贸易平台对与人民币区域化顺利实施的重要意义。     

shopper taxonomy for retail strategy development

Segmentation of shoppers has been explored by many academic researchers and business practitioners seeking to understand shopping behaviour or to develop marketing strategies for particular customer groups. Market segmentation holds the key to successful marketing strategy as it encourages understanding of the key variables that differentiate specific segments.

The shopper taxonomy determined through this study is based on a set of variables that is relevant and appropriate for shopper segmentation and reflects the key aspects important to shoppers in motivating shopping behaviour towards a specific retail location. This taxonomy extends the proposed motivational taxonomy of Westbrook and Black (1985), derived from Tauber's (1972) earlier research. Westbrook and Black defined this taxonomy through shopping motives, and identified categories of product-oriented, experiential and a combination of product and experiential shoppers. Their research findings, however, pointed to a six-cluster typology, defining department stone shopping around seven motivations aligned with evaluating options and acquiring the products, engaging in the sales process and gaining stimulation and affiliation through the retail environment.

The “apathetic”, “shopping-processed involved” and “choice optimisation” shopper segments described by Westbrook and Black align with the “have to” “experiential” and “practical” “segments found in this study in terms of their focus on the shopping activity itself and the affiliation and stimulation motives associated with the shopping activity. Other associations between shopper segments across the two studies are less clear, and may be explained through the differing purposes for which the studies were undertaken and resulting variation in the measures used to define the motivational constructs.     

Culture,Self-Construal,and Leisure Motivations

The purpose of this study is to examine Canadian and Mainland Chinese students' leisure by investigating the role self-construal plays as an intervening variable between culture and motivation. Separate hierarchical multiple regressions are performed on each motivation with culture entered first followed by a block composed of four types of self-construal: vertical collectivism (i.e., dutiful), horizontal collectivism (i.e., cooperative), horizontal individualism (i.e., unique), and vertical individualism (i.e., achievement oriented). Results suggest that: (a) higher levels of horizontal collectivism are associated with higher levels of introjected reward (i.e., pride), identified (i.e., personally important), integrated (self-identity), and intrinsic (i.e., interesting and enjoyable) motivations; and (b) higher levels of horizontal individualism are associated with higher levels of introjected reward, identified, and integrated motivations.     

Understanding the Cultural Differences in Tourist Motivation Between Anglo-American and Japanese Tourists

Summary

There is considerable evidence to suggest that differences in cultural characteristics exist across the world. Among them, individualistic societies emphasize “I” consciousness, autonomy, emotional independence, pleasure seeking and universalism. On the other hand, col-lectivistic societies stress “we” consciousness, collective identity, group solidarity, sharing, and particularism. A comparative research on the motivation of tourists from different cultures may challenge current tourism research, which mainly focuses on individualism and rationalism. These values of individualism and rationalism result in underestimation of the influence of groups, norms, culture, and emotion or impulse on tourist behavior. There have been few studies which attempt to directly measure cultural characteristics and identity across culture, and to explain how these cultural characteristics play a role in creating distinctive differences in tourist motivation. Thus, this study explores (1) cultural differences underlying individualism-collectivism between Anglo-American and Japanese tourists; (2) examines the relationship of two cultural dimensions to tourist motivation, and (3) suggests management implications facing tourism industry.     

Editorial

Technological change is altering the way educators deliver subject content. The phenomenal growth and widespread acceptance of the Internet has seen the creation of the Virtual Learning Environment (VLE) in higher education. For the ease of integration of VLEs in higher education, software companies have provided products such as WebCT and Blackboard. From a pedagogical perspective, new technologies must be evaluated in an effort to establish whether their introduction has had a beneficial impact on learning outcomes. To this end, this investigation examines the attitudes of undergraduate accounting students in relation to a number of design features and attributes of WebCT (e.g. bulletin boards, on-line assessment and chat room) as a VLE. Responses from 292 on-campus undergraduate students provided data which associates four factors with improved student motivation. This study found that student satisfaction with the use of a VLE is significantly associated with the provision of: lecture notes, bulletin board, on-line assessment and other tools (chat and video summaries). The diagrammatic representation of the variables identified in this study provides a useful reference point for those educators contemplating the implementation of a VLE.     

Leisure and antileisure in game play

Abstract

Leisure is often described as being intrinsically motivated and offering the element of choice. Although games are normally considered recreational or leisure activities, there are certain circumstances in which they take on qualities that are not only nonleisurelike (i.e., lacking in intrinsic motivation and choice) but are actually destructive to the leisure experience. It is suggested that certain aspects of game‐playing situations can destroy the leisurelike qualities of participation and result in abandonment of the activity. These aspects, which include social pressures to participate and conflicts that develop in the social and psychological environment of play, appear to erode intrinsic motivation and perceived freedom of choice.     

知识型员工的激励研究

知识型员工是知识经济背景下的概念,是企业的核心竞争力之一。知识型员工与非知识型员工有着截然不同的特点,相应的激励模式也存在较大的差异。传统的激励方式已不能完全适用。如何激励知识型员工高效地工作已成为企业关注的问题之一。     

从肯尼斯·伯克新修辞理论看温家宝总理演讲的话语动机

本文从西方新修辞学视角入手,以温家宝总理哈弗大学演讲语料为研究对象,借鉴修辞学家肯尼斯·伯克的戏剧五位一体理论,分析公众演讲的模式,挖掘演讲背后的深层动机。     

Travel motivations and destination choice: A study of British outbound market

Abstract

Knowledge of people's travel motivations and its association with destination selection plays a critical role in predicting future travel patterns. The objectives of this study were to uncover the underlying push and pull factors of motivation associated with British outbound pleasure travelers as well as to identify key motivational factors that have significant effects on destination choice. Six push factors and five pull factors were found. “Knowledge seeking” and “cleanliness & safety” were perceived as the most important push and pull factors respectively. The results of logistic regression analyses snowed that the British tend to visit the U.S. for “fun & excitement” and “outdoor activities,” Oceania for “family & friend togetherness,” and Asia to seek a “novel experience.” The findings of differential motivational factors across seven destinations suggest that a destination can capitalize on its strengths with an optimal combination of push and pull factors to attract and retain the British travelers.     

Turning Good Citizens into Even Better Ones: The Impact of Program Characteristics and Motivations on Service Learning Outcomes

ABSTRACT

It has been suggested that motivations of an individual and the quality of a service-learning program can affect service-learning outcomes such as being a concerned citizen of the community. Previous studies have examined these issues using measures of actual behavior after the program and program characteristics. This article uses a longitudinal research design with measures of intended behavior and perceptions of the program to examine the relative effects of program characteristics and motivations to volunteer on participants' future intentions to be active citizens. The results indicate that motivations and program perceptions work in concert to influence the service-learning outcomes. Intrinsic motivation was found to be the strongest predictor of the outcomes.