Selfie-taking as touristic looking

This paper reconceptualises the tourist gaze as facilitated by smart phones and social media, with a focus on selfies. It presents selfie-taking as a new way of touristic looking in which tourists become the objects of the self-directed tourist gaze. The paper suggests that the practice of selfie-taking in tourism is constituted by othering, stylized performing and producing/consuming visual culture of the self. Through these processes, tourists are able to ascribe the characteristics they otherwise associate with tourist sights onto themselves. Rather than fetishizing the extraordinary at the tourist destination, tourists seek to capture the extraordinary within themselves. Traditional tourist sights and attractions take on different relative importance.     

Visual attention toward tourism photographs with text: An eye-tracking study

This study examines consumers' visual attention toward tourism photographs with text naturally embedded in landscapes and their perceived advertising effectiveness. Eye-tracking is employed to record consumers' visual attention and a questionnaire is administered to acquire information about the perceived advertising effectiveness. The impacts of text elements are examined by two factors: viewers' understanding of the text language (understand vs. not understand), and the number of textual messages (single vs. multiple). Findings indicate that text within the landscapes of tourism photographs draws the majority of viewers' visual attention, irrespective of whether or not participants understand the text language. People spent more time viewing photographs with text in a known language compared to photographs with an unknown language, and more time viewing photographs with a single textual message than those with multiple textual messages. Viewers reported higher perceived advertising effectiveness toward tourism photographs that included text in the known language.     

The use of visual warnings in social marketing: The case of tobacco

Despite strong interest on the part of tobacco health practitioners, the effect of graphic warnings inserted on cigarette packs is unclear on several levels. First, the most effective themes for such messages have not been clearly identified by researchers. Second, no research has identified the ideal combination of self-efficacy and fear appeal warnings that should be inserted on cigarette packs, according to Protection Motivation Model principles. The exploratory study we conducted with French consumers to test the effectiveness of new graphic warnings proposed by the European Union in 2004 clearly demonstrates that visual messages, as opposed to text warnings, are more effective. This study also enabled us to identify the most effective themes of the European set: health warnings and social messages. Regarding future public health applications, if fear appeals are used, they need to be combined with self-efficacy and cessation support messages since they provoke avoidance reactions.     

企业利用Visual FoxPro平台开发信息化系统

由于信息化系统在企业内部使用,要求符合企业的实际环境,能简易安装使用,在保证开发平台有较好的技术支持的前提下,选择"大家都能接受"的开发平台,才是正确的选择。故完全可以选择通用性较强的VFP作为编程软件。     

数字化转型研究知识结构与热点趋势

随着信息通信技术的渗透扩散,数字化转型已成为重要研究方向之一,把握数字化转型研究热点和趋势,可为未来研究提供指引和参考。针对WOS数据库935篇文献,运用CiteSpaceV进行可视化分析,探索数字化转型领域的知识结构、热点和趋势。结果表明,数字化转型研究高产国家为美国、德国和英国,高产机构为哥本哈根商学院、瓦萨大学、麻省理工学院等,《TechnologicalForecastingandSocialChange》是发表文章最多的期刊,研究热点包括“信息技术、组织变革和绩效”、“工业4.0和数字化转型”与“商业模式创新”等。关键词突现分析表明,以客户为中心的商业模式创新和新的价值创造方式是新趋势。最后,从前因—过程—结果三方面提出数字化转型研究内容框架与未来展望。     

超声测量虚拟仪器的设计与开发

文章基于超声测距的原理,利用4轴数控基础作为运动控制平台,结合超声采集卡设计并开发了超声测量系统实现复杂型面构件的测厚,利用Visual C++实现了超声测量的虚拟仪器软件功能,最后对标准试块进行了测厚实验,实验结果验证本超声测量系统的有效性。     

The life cycle of a metropolitan business network: Liverpool 1750–1810

Recently historians have complicated their understanding of networks. In particular, they have started to assess the role of networks in civic and formal arenas. This paper posits a quantitative methodology for a more nuanced and sophisticated analysis of mercantile networks within this environment. It uses visual analytics of Liverpool's business networks comprising political, trade, social and cultural institutions to assess their role in the changing social and economic climate during the period 1750–1810. This paper demonstrates the dynamic role of networks in the shaping of a metropolitan economy and the interplay between the two. In addition, it posits that, as is the case for regional clusters, there is a life cycle of networks. In this way, we are able to see how the networks sustained, nurtured and transformed social and economic activity during this period.     

Visual Basic对象通信的实现与应用

针对面向对象系统中对象的交互分为调入界面和调出界面,阐述了VB调出界面的2种通信机制,即事件和回调,并对二者进行了详细比较,分析了它们的特点和适用对象,进而通过在基于异步调用的网络监控系统中的应用实例,体现了基于回调机制的对象通信技术对于设计和开发复杂的面向对象系统的重要意义。     

Application of social media analytics in tourism crisis communication

Given the newly established communication environment of social media and highly unpredictable crisis situations, this study questioned how tourists facing an unexpected crisis situation use social media to communicate and search for information. To this end, this study developed a multi-phased social media analytic framework (data crawling, data processing and text mining, social network analysis, semantic network analysis, and network visualization) to assess the structure of information exchanges between the members of a tourism organization’s social network community and identified influential actors and information content within the social network. This study’s findings suggest genuine ways of relating with and utilizing opinion leaders and influencers in social media marketing communication as well as crisis communication. The authors expect this proposed methodological framework of social media analytics to help other scholars scientifically identify and implement the proper methodologies for utilizing social media data.     

Seeing history: a visual assessment of the historic-grounding of Old Western tourist towns

Despite the significant role that the visual plays in the experience of tourism, few studies have specifically examined the visual appearances of heritage tourist destinations. This study sought to analyze how historically grounded the visual appearances were of two heritage tourist towns in the state of Arizona: Tombstone and Jerome. These towns were both mining towns that experienced historic booms during the days of the American Old West and survive today as tourist destinations. This study utilized a detailed visual comparison of historic and contemporary town photographs in order to assess the relative historic-grounding of building exteriors and streets. It also incorporated the findings of interviews with tourists and town residents regarding their perceptions of visual historic-grounding. Study findings offered a means to assess and compare visual historic-grounding. Additionally, they suggested that while visual historic-grounding was important to visitors, it was one of several factors influencing their perceptions of the town's historic appearance: visual appeal, personal reflections, engaging activities, and previous visitor expectations of the American Old West (often grounded in filmic-representations) worked together to visually communicate a general impression of history within each town.