The impact of message appeal and message source on Gen Y consumers' attitudes and purchase intentions toward American Apparel

A 3 × 2 experimental design was used to examine the impact of message appeal (fair labor, sex, or a combination of fair labor and sex) and message source (company advertisements or third-party publicity) upon Gen Y consumers' (N = 258) intent to patronize the retailer, American Apparel. Results supported models of hierarchical effects of advertising on patronage intention as well as the inclusion of external variables in the theory of reasoned action. Findings revealed that Gen Y consumers' attitudes toward ad, attitudes toward brand, and purchase intentions toward American Apparel varied by exposure to message appeal in advertisements viewed. Participants' evaluations of source credibility, attitudes toward brand, and purchase intentions toward American Apparel were influenced by message source. Additionally, purchase intentions toward American Apparel were directly predicted by attitudes toward American Apparel and indirectly by perceptions of source credibility. Theoretical and managerial implications are discussed.     

Fashion involvement and experiential value: Gen Y retail apparel patronage

Despite Generation Y (Gen Y) consumers' significant role as a decision maker in the market, it is increasingly challenging for retailers to understand these consumers’ behavior and psychology. To enhance an in-depth understanding of Gen Y consumers, this study examined the effect of fashion involvement (FI) and perceived experiential value (EV) on Gen Y consumers’ retail apparel patronage behavior. Based on a survey method, data were collected from USA and Taiwan Gen Y samples. The structural equation modelling technique was used to analyze 413 useable surveys. Results indicate EV directly influences retail patronage, while FI indirectly affects retail patronage through EV. Analysis further reveals two dimensions of FI; cognitive involvement and affective involvement. Cognitive involvement has a moderate direct, negative effect on escapism value, and weak, negative effect on utilitarian value, while affective involvement has a moderate direct, positive effect on aesthetic value and weak, positive effect on escapism value. This study theoretically contributes to understanding how consumer involvement affects perceived experiential shopping value. Findings also provide strategic ideas for apparel retailers in creating shopping environments that resonate with Gen Y customers, which ultimately leads these customers to be loyal to their brands and stores.     

Generation Y female and male decision-making styles in Iran: are they different?

In the early 2000s the Iranian government liberalized investment regulations and many foreign companies entered this high potential market where end-user consumers mainly comprise young people. Unfortunately, there are few studies of shopping behavior. This study compares Generation Y female and male consumer decision-making styles to offer guidelines to Iranian and overseas marketers. Sproles and Kendall's Consumer Styles Inventory (CSI) was adopted. The results show some differences between female and male decision-making styles, suggesting that gender affects shopping behavior. Identification of new traits suggests that CSI cannot be applied without considering socio-cultural factors.     

中兴矿1205沿空留巷无煤柱开采技术的应用

中兴矿自建矿以来一直采用“两进一回”通风巷道布置形式,由于矿井地质条件复杂多变,巷道维护困难,导致矿井采掘衔接不上,影响矿井安全生产。通过采用新技术沿空留巷Y型通风无煤柱开采方法,提高矿井回收率,缓解矿井采掘衔接紧张局面,同时有效降低了采掘成本,增加经济效益,实现矿井的安全高效可持续发展。     

遗传算法在物流配送决策中的应用

本文应用遗传算法优化物流配送决策，并描述该优化决策中的遗传染色体结构和适应度函数，设计相应的遗传操作．并进行仿真实验。     

Bayesian approach to LR assessment in case of rare type match

The likelihood ratio (LR) is largely used to evaluate the relative weight of forensic data regarding two hypotheses, and for its assessment, Bayesian methods are widespread in the forensic field. However, the Bayesian ‘recipe’ for the LR presented in most of the literature consists of plugging‐in Bayesian estimates of the involved nuisance parameters into a frequentist‐defined LR: frequentist and Bayesian methods are thus mixed, giving rise to solutions obtained by hybrid reasoning. This paper provides the derivation of a proper Bayesian approach to assess LRs for the ‘rare type match problem’, the situation in which the expert wants to evaluate a match between the DNA profile of a suspect and that of a trace from the crime scene, and this profile has never been observed before in the database of reference. LR assessment using the two most popular Bayesian models (beta‐binomial and Dirichlet‐multinomial) is discussed and compared with corresponding plug‐in versions.     

The impact of manager philosophy on knowledge management systems

This paper analyses how information about managers and technology can be used to provide those managers with a system that is congruent with their needs. In particular, using McGregor's Theories X and Y philosophies, managerial needs are elicited and then contemporary knowledge management technologies, including intelligent agents, and the way they are implemented, are analysed to determine how they meet those manager needs. Different knowledge management technologies are found to be important to manifesting the requirements of particular management philosophies. For example, ‘Theory X’ appears consistent with use of intelligent agents to ‘monitor’ behaviour. This leads to the concept of ‘technology congruence’, where the choice of the technology ultimately is tied to which view of the world the manager employs. Copyright © 2010 John Wiley & Sons, Ltd.     

Y2K

This paper studies, within a general equilibrium model, the dynamics of Year 2000 (Y2K)-type shocks: anticipated, permanent losses in output whose magnitude can be lessened by investing resources in advance. The implied dynamics replicate three observed characteristics of those triggered by the Y2K bug. (1) Precautionary investment: Investment in solving the Y2K problem begins before the year 2000. (2) Investment delay: Although economic agents have been aware of the Y2K problem since the 1960s, investment did not begin until recently. (3) Investment acceleration: As the new millennium approaches, the amount of resources allocated to solving the Y2K problem increases. In addition, the model predicts that Y2K investment peaks at the end of 1999. Journal of Economic Literature Classification Numbers: E22, E32     

基于遗传算法的网络入侵检测技术分析与研究

随着互联网规模的日益扩大,网络安全问题也变得越来越尖锐。如何提高网络入侵检测技术也变为一个业界重点课题。本文主要分析了遗传算法在网络入侵检测中的应用。     

Four Mexican dreams: What will drive the Mexican millennial to invest?

The American Dream is a well-researched concept, but what would be its equivalent for Mexico? We investigate the Mexican Dream for young adults (25 to 35 year old Mexicans). The aim of the study is to develop an understanding of the core values of young Mexican adults reflected in their consumer behavior in the financial sector. We implement a cross-cultural consumer behavior framework by David Luna, in order to consider factors like culture, and value systems to uncover the Mexican Dream for young Mexican adults. In order to gather data for this study, six focus group discussions of key informants were carried out in specific areas, such as consumer behavior, futures images and Mexican culture among others. The results suggest that the core drivers of the Mexican Young adults, known as Generation Y, differ from the traditional cultural values in several ways. The results are used to create four images of the future in order to understand the young Mexican adults core drivers for the future: 1) Following the North Americans image describes a future based on the traditional Mexican values updated with a modern twist; 2) The Muddling Through image describes a future where the most important aspects of life go wrong; 3) the Telenovela combines positive and negative aspects in an image of the future; and 4) the Going European image strives for a civilized individualism within a welfare state.