Exploring the intention to continue using web-based self-service

The popularization of Internet and the development of cloud computing have not only changed our lifestyles, but have impacted the ways in which enterprises relate with their customers. For example, customers and enterprises can now directly interact through web-based self-services (e.g., Internet banking, online ticketing, online bookstores, and online reservations) that do not require face-to-face interactions. Web-based self-services (WBSS) allow enterprises to proactively initiate contacts with customers and respond to their needs. Customers can also quickly access the services they want online, at any time and place, thus enhancing overall service efficiency. However, a review of the previous literature shows that most related studies have used the Technology Acceptance Model, which examines perceived usefulness, perceived ease of use and attitude toward use, in order to investigate user behaviors when operating a WBSS. In contrast, there are few studies that examine the impact of perceived usefulness and perceived quality features on the continued intention to use a WBSS. Therefore, this study applied the questionnaire method and investigated the relationships among users’ perceived usage characteristics, quality characteristics, satisfaction and continued usage intention with regard to WBSS. Based on the results, specific recommendations are provided for enterprises to enhance the intention to continue using WBSS.     

If we label it, will they care? The effect of GM-ingredient labelling on consumer responses

More than 60% of foods in North American supermarkets contain GM ingredients. While North American consumers seem less concerned about GM foods than Europeans and Japanese, many consumer activists argue that consumers have a “right to know” if what they eat has GM ingredients. Will informative labelling of GM foods lead to major shifts in buying patterns? An experimental study found minimal effects of GM labelling overall but significant differential reactions to GM-labelled products across consumers with differing levels of consumer activism, perceived benefits of genetic engineering, and interest in novel foods with consumer benefits.     

Impacts of technology readiness on emotions and cognition in Brazil

This study proposes and tests an extended model for consumer adoption of high technology products in a Latin American country (Brazil) by integrating concepts present in the consumer behavior literature: the Consumer Acceptance of Technology model (Kulviwat et al., 2007) and the technology readiness construct (Parasuraman, 2000). The proposed model considers the relationships between cognitive and affective constructs with technology readiness. By means of structural equation modeling conducted on a sample of 435 young consumers, the results indicate significant relationships between the constructs assessed, showing that consumers' cognitive and affective evaluations of new technologies are significantly influenced by their technology readiness. The effects of technology readiness over affective assessments were greater than those relative to cognitive evaluations regarding high-tech innovations. Nonetheless, the results may reflect specific characteristics of Brazilian (and other Latin American) consumers, who are usually more emotive than those of more rational cultures.     

A Tale of Two Cities: Case Studies of Group Support Systems Transition

Research shows that, under certain circumstances, people using GSS can be substantially more productive than people who do not. However GSS has been slow to transition into the workplace. This paper argues that the Technology Transition Model (TTM) may be a useful way to explain this seeming paradox. The paper presents a case study of GSS transition in two organizations – one where a self-sustaining and growing community of users emerged, and one where it did not. Following TTM, it explores the frequency with which users perceived cognitive, economic, affective, political, social, and physical value from using the system. Comparison of the cases reveals differences in perceptions of value along several of these dimensions that are consistent with TTM. The findings suggest the model may be a useful way to explain the transition of collaboration technology, but more research will be required to test the model more rigorously.     

接受视野下的明末清初《西游记》续书

续书是对原著的一种解读、阐释和生发,它既扩大了原著的影响,又从文体类型上巩固和强化了原著的文体特征和审美规范。作为《西游记》的衍生物,明清之际的三部续书对原作的接受主要表现为主题思想、题材、叙事结构和艺术风格等的步武摹写。但由于时代环境的变迁,续书又表现出与原著不同的时代新变,这主要体现为思想主题上的“收心”实用”倾向、表现手法的“意识流”倾向和艺术形象上的进一步虚化等,而这正是三部续书的价值所在。     

谈谈当前我省消灭无标生产工作的情况和问题

总结甘肃省开展消灭无标生产工作带来的变化,分析提出工作中存在的新情况、新问题及其对策。     

Consumers' awareness,acceptance and attitudes towards functional foods in Turkey

The aim of the present study was to investigate consumers' awareness, acceptance and attitudes towards functional foods in Turkey. Eight hundred and eight people participated in this study: aged between 20 and 80 years, 38.5% were male and 61.5% were female. Participants were given a questionnaire and were asked to fill it in by themselves to minimize the influence of the interviewer. Results indicated that socio‐demographic characteristics such as age, education level and income level are important indicators of consumers' awareness and consumption of functional food. The results show that the female respondents were 2.987 times more aware of functional food than the male respondents. Similarly, the likelihood of respondents having awareness of functional food was 1.431 times greater among those who had a higher educational level than among those with a lower educational level. Consumers who used vitamin supplements were 1.228 times more aware of functional food than other consumers. The results show that older respondents were 3.395 times more aware of functional food than younger respondents. Respondents with a history of familial diseases were more likely than others to have consumed margarine with plant sterol, fruit juices fortified with vitamin C, and breakfast cereals fortified with vitamins and minerals. Those with a diet‐related problem were more likely to have consumed cholesterol‐lowering products than those without a problem. As a conclusion, this study has shown that socio‐demographic characteristics such as age, education and income levels, and prices are important indicators that influence consumers' awareness and consumption of functional food. These results suggest that this type of knowledge could affect consumers' interest in functional foods, and therefore educational strategies might be necessary to encourage the consumption of functional foods.     

运用商业汇票降低企业财务成本方法分析

本文从开具银行承兑汇票还贷款、卖方担保买方信贷项下开立银行承兑汇票、背对背开票和贴现等四个方面具体分析运用商业汇票来降低财务成本的方法,旨在加强对商业汇票的进一步认识,从而有效运用商业汇票来提高企业的经济效益。     

中小型制造企业采纳条码技术的影响因素研究——决策相关者视角

条码技术作为企业物流信息系统的基础设施,对于企业内外部的信息流通具有至关重要的作用。在现代制造企业物流系统方面,条码技术在许多大型制造企业及国外跨国公司中都得到了普遍应用,而在中小型企业中的开展却阻力重重。文章以传统制造型企业的领导和基层员工为访谈和问卷调查对象,以技术采纳模型为基础,从决策相关者视角构建了中小制造型企业采纳条码技术模型,并提出企业顺利引入条码技术项目的策略。     

农村宅基地调查与数据库建设

基于宅基地管理问题,介绍了农村宅基地调查相关概念及地籍总调查流程,野外数字化测图及航空摄影测量,权属调查,并对农村宅基地的建库流程,检查验收标准进行了详细介绍。深入基层调查,宣传并规范了对宅基地的利用,最终建立了数据库对土地利用总量进行宏观调控。以CASS9.0为基础,MapGIS K9为平台,利用建库软件将图形数据与属性数据连接,最后通过质检软件入库,并提出一些针对性建议,为宅基地发证工作提供基础数据和政策参考。