BOOK REVIEWS

Purpose: Companies engage in business relationships for a variety of reasons, including specialization, product development, and building competitive networks. Research has demonstrated that mergers and acquisitions (M&As) may challenge ongoing business relationships. The purpose of this article is to investigate whether and how competition authorities consider business relationships when evaluating M&As.

Methodology: The article uses the documentation from 450 M&As reported to the Swedish competition authority to capture the way in which an authority evaluates M&As. The Swedish competition authority evaluation corresponds to other national and international evaluation procedures.

Findings: The findings indicate that the competition authorities neglect an important aspect of business life, namely companies forming business relationships. The competition authorities evaluate M&As on the basis of risk for price increases, and consequently disregard such issues as heterogeneity in demand and offerings, and values built into existing business relationships.

Originality/Value/Contribution: The article contributes to research on business relationships through exploring how a public authority deals with such relationships. It also contributes to research on mergers and acquisitions through examining how these activities are evaluated by competition authorities. Furthermore, the article contributes to competition research by reflecting on competition law concerning M&A regulations in relation to business relationships.     

情景语境中教学方法对学生语言习得影响的研究报告

如何能提高英语教学的质量和学生英语学习的效率是英语教学工作者和学习者十分关心的一个问题。文章旨在探讨情景教学法对学生语言习得的影响,以及其对英语教学的启示,以探讨英语教学的方法,提高英语教学的质量。     

学习型组织之魂——团队学习

研究通过对相关文献的梳理,对建立学习型组织中最关键的团队学习的概念和特征进行了梳理。强调了团队学习必须从团队层面进行分析,不能将其与团队环境中的个人学习混为一谈。指出了团队学习的关键在于知识的获取、分享、存储和检索,并对四个环节及其相互关系进行了探讨。     

母语迁移对二语习得的作用与影响

在第二语言的学习过程中,母语知识与目标语的习得有着诸多关联。本文通过分析母语正迁移作用对二语习得的积极影响与负迁移作用对二语习得的消极影响,指出正确对待母语迁移作用的重要性。     

A good deal online: The Impacts of acquisition and transaction value on E-satisfaction and E-loyalty

Relying on Thaler's exchange theory, this research examines the unique effects of perceived transaction and acquisition values on consumer e-satisfaction and e-loyalty in an e-commerce setting, along with the moderating role of product/ service category. Overall, consumers' perceptions of transaction value lead to their e-dissatisfaction. Hence, obtaining a good deal does not have the same meaning and influence depending on the type of buying trip (exploratory or goal-directed). These results confirm Thaler's exchange theory's usefulness to analyzing the impact of perceived value on e-satisfaction and e-loyalty. Additionally, in a managerial perspective, this research underlines the importance of adapting promotional strategies to online contexts, since online purchase experience improves when there is an alignment between the customer's goals and the e-tailer’s online offering.     

Cross-Selling

Abstract

Cross-selling is an old and valuable technique used by salespeople to increase order size and to transform single-product buyers into multi-product ones. More recently, cross-selling has evolved into a strategy for customer relationship management. This article starts with a discussion of the benefits and pitfalls of cross-selling as a strategy for customer development within the context of CRM, oriented towards increasing the firm's share of the customer wallet, broadening the scope of the relationship with the customer, and increasing customer retention. This discussion is followed by a review of some of the analytical tools for identifying prospects for cross-selling, and by a discussion of technological and organizational requirements for the successful implementation of cross-selling.     

概念隐喻理论在英语词汇习得中的应用探析

本文试从词汇习得中的难点,多义词,介词,和习语等方面的习得入手,把概念隐喻理论导入词汇习得,以期对词汇的教学和学习有所帮助。     

企业并购中的组织文化冲突和文化评估

本文立足于组织文化与企业并购的关系,阐述文化评估对于企业并购中组织文化冲突的意义。     

跨国并购与我国资产评估法的完善

跨国并购促进了我国技术进步、市场完善和经济增长.由于相关法制的缺失,跨国并购也带来了国有资产流失问题.鉴于此,必须从企业产权主体的归位、资产评估机构的中立性以及资产评估方法的合理筛选等方面完善我国的资产评估法律制度.     

银行跨国并购中的文化差异识别体系研究

在跨国并购中,并购银行将面临民族文化和企业文化双重差异和冲突带来的挑战,而且缺乏对文化差异的理解和管理是并购失败的首要原因。在并购实施中,我们有必要把文化整合与业务技术整合看成截然不同但又紧密相关的两个领域,而构建文化差异识别体系是文化整合的基础。本文从感知跨国并购中的文化差异冲突和融合入手,提出构建文化差异识别体系应以整合战略执行为导向,突出促成行为改变的关键要素;提出了涵盖人本文化、处事文化、沟通文化等角度,共7个维度、22种偏好的文化差异识别体系的基础框架。