Destination management organizations and destination marketing: adopting the business model of e-portals in engaging travel agents

ABSTRACT

Destination management organizations (DMOs) have an important role in engaging stakeholders in collaboration. Collaborating with stakeholders is useful for both stakeholders and destinations. However, it takes time and needs rigorous coordination to avoid conflicts with stakeholders. This study measures travel agencies’ attitudes towards engaging in online collaboration with DMOs for marketing purposes. It incorporates collaboration and technology acceptance models to predict the attitudes and intentions of travel agents using structural equation modeling. Data were collected from travel agents in Cairo, Egypt, using the random sample technique. This study will be useful for travel and tourism stakeholders and governmental marketing bodies.     

Marketing expense and financial performance in arts and cultural organizations

Nonprofit arts and cultural organizations use marketing to sustain viability. This study uses data from the Cultural Data Project to examine the effects of marketing on revenue in arts and cultural organizations. The current analysis demonstrates that total marketing expense is positively related to total revenue. Marketing expense used for fund‐raising positively influences donation income, as intended, whereas commercial income is not affected. Alternatively, marketing expense for programs positively influences both commercial income, as intended, and donation income. The novel finding from this study is that marketing expense mainly targeting non‐donor ticket buyers not only increases commercial income but also augments donation income in arts and cultural organizations.     

Innovation and performance in the hotel industry

The growing competition in the hotel industry is one of the main challenges of this segment, which increasingly depends on the ability to innovate. Thus, this article aims to analyze the impact of innovation on the performance of employees and hotel organizations. This is an exploratory study, with a quantitative approach using a structured computer-administered questionnaire to 73 managers of hotel chains, located in Brazil, which correspond to 792 hotels. Data analysis used multiple linear regression method with SPSS software to find out the relationship between the factors of innovation (communication, processes, leadership, and strategy) and the performance of employees and hotel organizations. Results show that the factors of communication, leadership, and strategy directly influence the performance of the employees. However, only the leadership factor directly affects the performance of hotel organizations.     

集中设置行政许可管理机构的构想与职能界定

行政审批制度改革涉及面广、协调难度大。任务艰巨。近年来的各地审改工作实践表明,改革到位绝非一日之功,需常抓不懈。但目前承担审改管理工作的部门呈现出临时性、分散化、协调难等特点,不能保障审批制度改革长效机制的确立。为此。应在借鉴发达国家经验基础上。根据党的十七届二中全会提出的进一步优化政府组织结构、规范机构设置的要求。集中设置行政许可管理机构并对其组织定位和职能设置进行科学界定。     

Peter Drucker on marketing: an exploration of five tenets

The authors review Peter Drucker’s contributions to marketing theory and practice. A bibliometric analysis of Drucker’s academic influence in marketing is presented. The five main tenets that are derived from the bibliometric study are expanded upon as follows: (1) The Marketing Concept: Creating Value for Customers; (2) Broadened Role of Marketing in Society: Corporate Social Responsibility, Consumerism, Social Marketing, and Lessons from Non-Profit Organizations; (3) Contributions to Marketing Strategy: The Obvious and Not So Obvious; (4) Marketing-Innovation Interface: New Product Development; (5) Future of Globalization: Rise of Non-National Enterprises.

E-loyalty driven by website quality: The case of destination marketing organization websites

The capability of website quality management to drive tourism customer e-loyalty is the key factor to achieve superior performance of destination marketing organization (DMO) website operations. The quality management approaches that revolve around website design quality and online relationship quality have drawn intensive attention from e-loyalty researchers in recent years. Thorough empirical investigation, however, still lacks in incorporating the integrative impact generated by the two approaches into DMO website quality management. The current study introduces and validates a theoretical framework based on such impact. As the research result reveals, six facets predict tourism customer e-loyalty directly: informational usefulness, navigational effectiveness, aesthetic appeal, entertainment, social presence, and self-concept congruity embedded in the functional, emotional, and symbolic dimensions of website design quality. Online relationship quality, comprised of relationship satisfaction and relationship trust, plays a partial mediator role in amplifying the e-loyalty driving effect of website design quality in the DMO website context.     

政府购买社会组织公共服务的SWOT分析：理论表达与策略选择

文章首先阐述政府购买公共服务的基础性概念,并据此引申出政府公共服务功能社会化趋势的理论表达;针对政府公共服务社会化模式展开SWOT分析;从政府购买社会组织公共服务的理念定位,为非政府组织参与政府采购公共服务平台运作提供可行策略,并对政府公共服务功能的社会化绩效水平制定相应的评价指标体系,以提升政府在做出购买社会组织公共服务策略时的决心和效率。     

政府购买公民社会组织居家养老服务研究——以南京市鼓楼区为例

本文以南京市鼓楼区向心贴心老年人服务中心购买居家养老服务为个案,以政府向公民社会组织购买公共服务过程中涉及的供给者、生产者与消费者的＂三元主体＂为理论分析框架,具体应用统计数据分析、问卷调查和访谈的经验性研究方法,深入地描述和分析政府购买公共服务的具体过程,进而总结经验与发现问题,并提出政策建议。     

Benchmarking As a Learning Tool In Voluntary Non-Profit Organizations

This paper explores the benefits of benchmarking in voluntary non-profit organizations. The principal benefit is argued to be that of serving as a management tool to promote organizational learning. A case study illustrating some of the key issues associated with the adoption of benchmarking at the Royal Blind Society of New South Wales is presented to illustrate how the technique enhances organizational learning.     

浅谈国民经济行业分类标准在组织机构代码工作中的应用

文章介绍了国民经济行业分类标准在组织机构代码数据采集、查询和深度分析研究中的应用情况，并简要分析了该标准在实际应用中出现的不足，据此提出一些应对之策。