基于民俗文化价值的闽台旅游整合开发探讨

地缘相近、血缘相亲、文缘相承、商缘相连、法缘相循的闽台社会在海西战略催生下的海峡旅游各品牌中,民俗旅游品牌优势凸显.应在闽台民俗旅游联动性原则和闽台民俗旅游保护性原则下进行互动开发,以实现可持续发展.     

现阶段对财富的再认识

本文通过前人对财富的有关论述,认为财富的本质是马克思所说的一般劳动,是一切财富所共有的内在属性,是劳动产品的价值。提出了财富本身和财富的表现方式是一个事物的两个方面,论述了不同社会形式下财富的主要表现方式或持有方式,社会主义生产既要重视价值的生产和积累,也要重视财富的生产和积累,要协调好两者之间的关系,同时要重视以“劳动”为要素的财富分配问题,以利于我国的生产和发展。     

图书馆区域联合招标采购研究

本文结合图书馆中文图书招标采购的经验,对图书馆中文图书区域性协作联合招标采购工作的可行性、优越性及应注意的问题等进行了探讨,使图书馆的招标工作更加完善,为中文图书采选工作提供更大的选择空间。     

Generational differences: An examination of work values and generational gaps in the hospitality workforce

The purpose of this study is to identify generational differences and similarities among hospitality employees and managers in order to develop leadership strategies and management styles that can be utilized to increase employee morale and productivity while enhancing recruitment and retention rates of highly qualified workers. Data for this study were collected through a series of in-depth focus group discussions. Findings indicated significant generational differences in world views, attitudes toward authority and perspectives on work. Findings suggested the Baby Boomers respect authority and hierarchy, while the Generation X-ers (Gen X-ers) rebel against authority. Findings also suggested while Baby Boomers live to work, Gen X-ers work to live. The Baby Boomers are willing to wait their turn for promotions and rewards, and are very loyal. On the other hand, Gen X-ers expect immediate recognition through title, praise, promotion, and pay. They also want a life outside of work—they are not likely to sacrifice theirs for the company. The Millennial Generation believes in collective action, with optimism of the future, and trust in centralized authority. They like teamwork, showing a strong will to get things done with a great spirit.     

遗产原真性·旅游者价值观偏好·遗产旅游原真性

本文指出旅游科学的"原真性"概念与遗产科学的渊源;提出应将"authenticity"译为"原真性"的理由;概述了遗产科学对"原真性"概念的认识发展;从旅游价值观偏好层面对当代旅游科学中出现的"客观主义原真性"、"建构主义原真性"、"存在主义原真性"、"后现代主义原真性"诸提法进行了评论;最后,较为概括地辨析了原真性概念在文化和遗产旅游中的具体处置.     

Effect of Consumption Values on Women’s Choice Behavior Toward Organic Foods: The Case of Organic Yogurt in Iran

The purpose of this study is to examine the effects of consumption values (i.e., functional value, social value, emotional value, conditional value, epistemic value, environmental value, and health value) on women’s choice behavior toward organic yogurt. Structural equation modeling is used to assess data collected by a questionnaire survey. The results indicate that functional value–quality, functional value–taste, and functional value–price; conditional value; epistemic value; and health value have positive effects on choosing organic yogurt by women, and social value, emotional value, and environmental value have no effects on the subject. Among variables, epistemic value and health value have the highest impact on consumer choice behavior toward organic yogurt. So this study concludes that the main influence factors on choice behavior regarding organic yogurt are epistemic value and health value. In fact, consumers have high knowledge about organic yogurt benefits related to their health.     

Role of Shopping Values and Web Atmospherics in E-Satisfaction and Repurchase Intention

Expected to touch US$55 billion in 2016, the e-commerce market in India presents an unprecedented growth opportunity for retailers. Existing studies have identified factors influencing shoppers’ online behaviour pertaining to the developed economies. Hence, it becomes pertinent to validate these antecedents for the economies like India. The article addresses this gap by examining the role of shopping values and web atmospherics, on e-satisfaction of Indian shoppers. Using multiple regression analysis, it also examines the influence of e-satisfaction on repurchase intention. The findings suggest that effectiveness of information content has the most significant impact on e-satisfaction. Web entertainment, utilitarian values and web informativeness are the other influencing factors. Contrary to the earlier studies, this study didn’t find any influence of hedonic shopping values on shoppers’ satisfaction. Also, e-satisfaction was found to have a positive influence on repurchase intention of e-shoppers. The article suggests select strategies that can be adopted by e-retailers.     

Quantitative and qualitative insights into consumers’ sustainable purchasing behaviour: a segmentation approach based on motives and heuristic cues

The present study draws on the concepts of motives and heuristics to thoroughly understand consumers’ sustainable consumption behaviour in the context of personal care products. The mixed-methods approach combines real purchasing data with in-depth qualitative data to generate insights with a high external validity. In the first section of the study, quantitative analysis is applied to actual purchasing behaviour (n = 10,772,477) to identify market trends. Three main groupings, along with specific heuristic cues, are established. In the second step, a qualitative study (n = 21) provides deeper insights into consumers’ motives and decision-making processes. By synthesising the quantitative and qualitative research findings, a segmentation approach is developed. Relevant motives and values, and corresponding specific heuristic cues are identified for each consumer segment. Analysis suggests that consumers are motivated by self-interest and environmental motives, and that they use simple heuristic cues to make quick and satisfying purchasing decisions. Both retailers and manufacturers can leverage these insights to seize the opportunities of the developing market for sustainable personal care products.     

When luxury advertising adds the identitary values of luxury: A semiotic analysis

The majority of researches on luxury focus on the behaviour and opinions of consumers and let drop the important role that advertising produces on them, as is done in this work and shown with a relational model. In addition to their commercial message, some remarkable and artistic advertisings convey the identitary values of luxury (IVL) characterizing luxury parent Houses. We list and analyze these IVL: craft production, raw materials, respect of craftsmen, their knowledge, know-how, gestures and traits of artistic genius. A semiotic and rhetoric analysis of two selected advertisings (Louis Vuitton, Hermès) allow to identify the semic richness of discursive content of symbolic images and identitary narratives of each luxury brand (“griffe”), revealing the implicit IVL. We conclude that strength and power of major luxury Houses lie in the global coherence they apply everywhere (creation, products, narratives and advertisings), reinforcing their brand image and attracting more loyal consumers.     

利用钢结构建筑残值证券化实现钢铁资源储备

在地球资源枯竭之前,为了国家在未来的国际资源争夺战中占领制高点,应未雨绸缪对资源实现大规模的战略储备。当前,利用我国建筑业高速发展机遇期,大规模推广钢结构建筑以求较大规模钢铁集中消耗形成＂藏钢于屋＂即可实现钢铁资源的战略储备,这样一种储备不会影响钢铁资源在建筑中使用价值的发挥,从而规避了＂冬眠＂式储备。钢结构建筑成本高是制约其发展的瓶颈,根据钢结构建筑中钢材易集中回收以及残值较高的特点,文章提出了钢结构建筑残值证券化的新概念。采用钢结构建筑残值证券化手段,可以让证券持有人在分享因资源枯竭或通货膨胀带来的丰厚收益的同时分担高昂的建造成本,从而能够使国家以超低成本或零成本实现大规模钢铁资源战略储备。