史论结合原则在毛泽东思想概论教学中的应用

"史论结合"是提高毛泽东思想概论课程教学效果的重要方法.这一原则在课程中的运用是毛泽东思想的本质要求,是符合毛泽东思想概论课程教学目的和内容特点的,也有利于学生分析、解决问题能力的提高.     

农村邻里吃请行为的经济学和社会学分析

邻里吃请在农户年支出中占相当高的比重，所谓的人情开支已经演变成农民沉重的经济负担。农村非正常邻里吃请行为应该得到矫正。     

奠定市场信用的基石--法律和政府的微观管理

从经济学和财政学的角度，探讨和分析制度变迁中，法律(民法、合同法)以及政府市场微观管理，对建立市场信用机制所产生的决定性作用。     

启发式教学初探

启发式教学 ,注重的是学生学习兴趣和目的的培养 ,不断增强课堂教学的趣味性 ,巧妙地提出问题 ,抓住重点 ,突破难点 ,精讲多练 ,使学生的学习变“被动”为“主动” ,从而达到启发式教学的目的     

在商法与消费者法之间寻求平衡的保险法--美国《责任保险法重述》评述与启示

《责任保险法重述》可以说是美国保险法近年来发展的总结。《重述》以被保险人与保险人之间的权利义务关系为中心展开,以亲保险人规则(Pro Insurer Rule)与亲被保险人规则(Pro Insured Rule)之间的冲突博弈为主线,在保险合同解释、不实陈述、抗辩义务、强制执行与救济等方面对规则进行了澄清。伴随着金融消费者权益保护运动的兴起,我国保险法未来发展是更偏向于消费者权益保护法还是商法,长期以来存在争议。由于美国对我国保险法的规则制定和保险业务实践均有不同程度的影响,因此,以《重述》作为我们观察的制度样本,不仅可以从规则内容上为我国保险法改革提供借鉴;而且还提供了以"美国"作为方法论,探讨《重述》经历项目性质变更,在后金融危机时代保护保险消费者利益与维护保险人商业经营之间所作的努力与妥协,为我们回答"商法"与"消费者法"之争提供参考。     

Industrial life cycles and learning curves: Interaction of marketing and production

The price-oriented experience curve has been widely utilized as a model to design marketing strategies. Yet, it is cost over which many firms exercise the most control. This article explores the cost-oriented learning curve in conjunction with the product life cycle model as joint strategy constructs. Implications of variations in the learning curve parameters are examined.     

Marketing versus public relations in selling nuclear power

All too often, the terminology and practices of public relations are used when marketing is what is really needed. This misapplication appears most often when a concept, an idea, or an intangible product is involved. Webster defines public relations as: relations with the general public through publicity; those functions of a corporation, organization, branch of military service, etc., concerned with informing the public of its activities, policies, etc., and attempting to create favorable public opinion.This definition implies a general, ongoing effort to supply information supporting the image of an organization. There is, however, a considerable difference between this kind of activity and the specific, overt process of marketing. This difference has been particularly apparent in attempts of public utilities to “sell” nuclear power plants. Utilities, of course, are monopoly suppliers and, as such, must seek a favorable image in the community. Thus, when public opposition to nuclear power plants mounted, many utilities responded with stepped-up public relations programs; the method they knew best. This article examines the experience of several utilities in locating nuclear plants and suggests how marketing techniques might be used in selling this intangible product.     

关于我国《证券法》修改的若干思考

<证券法>是我国证券市场的根本大法,对中国证券市场的发展起到了巨大的推动和规范作用,同时也为证券市场长期稳定发展奠定了坚实的法律基础.但随着我国证券市场的快速发展,<证券法>也暴露出不少问题.虽然出于实际操作的需要,相关单位出台了一些通知、规定试图对<证券法>予以补充,但证券法的修改确实已迫在眉睫.对<证券法>的修改应把握前瞻性和着眼大处这两点,充分考虑对投资者保护的民事责任制度、分业管理与混业经营、市场体系的多层次性、与相关法律的协调等十大问题,着眼于整个证券市场长远的发展,在处理现实问题的同时为证券市场的进一步开放和市场发展预留空间.