善因营销中的消费者感知和反应研究

善因营销是企业履行社会责任的重要战略形式，因兼顾企业、消费者、非营利组织、社会等多方利益而广受关注。消费者对企业及其善因营销行为的感知和反应是善因营销战略能否成功的关键。但影响感知和反应的因素错综复杂，包含了资助时间、规模、事项类型、企业声誉及消费者个性等不同方面。不同的企业应该区别对待。     

Forecasting UK house prices: A time varying coefficient approach

Previous studies of UK house prices, developed from the demand and supply ofhousing or from the asset market approach have been poor in terms of robustness and ex-post forecasting ability. The UK housing market has suffered a number of structural changes, particularly since the early 1980s with substantial house price increases, financial market deregulation and the removal of mortgage market constraints through competition. Consequently, models which assume that the underlying data-generating process is stable and apply constant parameter techniques tend to suffer in terms of parameter instability. This article uses the Time Varying Coefficient (TVC) methodology where the underlying data-generating process in the UK housing market is treated as unstable. The estimation results of the TVC regression of UK house prices is compared with those obtained from three alternative constant parameter regressions. Comparisons of forecasting performance suggest the TVC regression out-performs forecasts from an Error Correction Mechanism (ECM), Vector Autoregressive (VAR) and an Autoregressive Time Series regression.     

Valuing ecosystem goods and services: a new approach using a surrogate market and the combination of a multiple criteria analysis and a Delphi panel to assign weights to the attributes

A new approach to valuing ecosystem goods and services (EGS) is described which incorporates components of the economic theory of value, the theory of valuation (USappraisal), a multi-model multiple criteria analysis (MCA) of ecosystem attributes, and a Delphi panel of experts to assign weights to the attributes. The total value of ecosystem goods and services in the various tenure categories in the Wet Tropics World Heritage Area (WTWHA) in Australia was found to be in the range AUD$188 to $211 million year⁻¹, or AUD$210 to 236 ha⁻¹ year⁻¹ across tenures, as at 30 June 2002. Application of the weightings assigned by the Delphi panelists and assessment of the ecological integrity of the various tenure categories resulted in values being derived for individual ecosystem services in the World Heritage Area. Biodiversity and refugia were the two attributes ranked most highly at AUD$18.6 to $20.9 million year⁻¹ and AUD$16.6 to $18.2 million year⁻¹, respectively.     

住宅价格与经济基本面的实证研究——以上海市为例

近几年来,我国房地产市场发展迅速,个别区域性房地产市场出现了价格过高的现象.对此,国家采取了一系列宏观调控措施.对于房地产价格的合理与否,目前仍然存在着争议.影响住宅实际价格的因素主要是土地价格和住宅价格的历史信息.而可支配收入对价格的影响并不显著,因此应加强对不合理的房地产投机需求的调控.     

股票价格对物价水平的影响

股票价格作为最重要的金融资产价格，会通过“财富效应”、“替代效应”、“预期效应”、“新产品效应”和“工资效应”等途径影响投资和消费等宏观经济变量，进而影响包括商品劳务价格在内的一般物价水平。在发达国家和发展中国家，股票价格影响物价水平的方向和程度有着重大区别。     

消费品市场有效供给不足的成因及对策

在买方市场条件下 ,我国消费品市场有效供给不足表现为 :消费品市场上的商品价位与消费者的市场收入层次错位、名优品牌和知名品牌商品少、城乡消费鸿沟加深。造成消费品市场有效供给不足的原因是 :消费品生产的市场定位出现误差、生产技术含量低、市场营销能力不强等。要达到消费品市场均衡 ,必须要做好市场定位、提高产品的技术含量、推进名牌战略、降低经营成本     

在商法与消费者法之间寻求平衡的保险法--美国《责任保险法重述》评述与启示

《责任保险法重述》可以说是美国保险法近年来发展的总结。《重述》以被保险人与保险人之间的权利义务关系为中心展开,以亲保险人规则(Pro Insurer Rule)与亲被保险人规则(Pro Insured Rule)之间的冲突博弈为主线,在保险合同解释、不实陈述、抗辩义务、强制执行与救济等方面对规则进行了澄清。伴随着金融消费者权益保护运动的兴起,我国保险法未来发展是更偏向于消费者权益保护法还是商法,长期以来存在争议。由于美国对我国保险法的规则制定和保险业务实践均有不同程度的影响,因此,以《重述》作为我们观察的制度样本,不仅可以从规则内容上为我国保险法改革提供借鉴;而且还提供了以"美国"作为方法论,探讨《重述》经历项目性质变更,在后金融危机时代保护保险消费者利益与维护保险人商业经营之间所作的努力与妥协,为我们回答"商法"与"消费者法"之争提供参考。     

The macroeconomic determinants of technology stock price volatility

Stock prices reflect the value of anticipated future profits of companies. Since business cycle conditions impact the future profitability of firms, expectations about the business cycle will affect the current value of firms. This paper uses daily and monthly data from July 1986 to December 2000 to investigate the macroeconomic determinants of US technology stock price conditional volatility. Technology share prices are measured using the Pacific Stock Exchange Technology 100 Index. One of the novel features of this paper is to incorporate a link between technology stock price movements and oil price movements. The empirical results indicate that the conditional volatilities of oil prices, the term premium, and the consumer price index each have a significant impact on the conditional volatility of technology stock prices. Conditional volatilities calculated using daily stock return data display more persistence than conditional volatilities calculated using monthly data. These results further our understanding of the interaction between oil prices and technology share prices and should be of use to investors, hedgers, managers, and policymakers.     

Mood and Judgment of Subjective Probabilities: Evidence from the U.S. Index Option Market

Numerous psychological studies show that weather conditions affect people'smood and that mood states are correlated with people's subjective evaluationof future probabilities. In this paper, a new approach is developed and assetmarket data are employed to test the mood-subjective probability relation. Cloudcover and precipitation volume serve as two mood proxies. Our statistical analysissuggests that bad mood states are characterized by investors placing higher probabilitieson adverse events.     

Impact of Divergent Consumer Confidence on Option Prices

This paper investigates the impact of divergent consumer confidence on option prices. To model this, we assume that consumers disagree on the expected growth rate of aggregate consumption. With other conditions unchanged in the discrete-time Black–Scholes option-pricing model, we show that the representative consumer will have declining relative risk aversion instead of the assumed constant relative risk aversion. In this case all options will be underpriced by the Black–Scholes model under the assumption of bivariate lognormality. This revised version was published online in June 2006 with corrections to the Cover Date.