EDITORIAL

ABSTRACT

Current research categorically studies two conceptually different but practically related concepts of product involvement level and demographic factors in the context of the relatively underresearched consumer base of Pakistan. It was established that the buying behavior of consumers is influenced by their gender, income level, and culture of respective cities where they reside and strongly moderated by the degree of involvement in a particular product category. Market segmentation on the basis of demographic factors and involvement level can lead to more precision in designing effective marketing strategies. In the current study, the authors also point out the sample biases that most previous studies in Pakistan exhibited. The focus of previous consumer behavior studies conducted in Pakistan was mostly metropolitan areas. The current study successfully gives evidence that to understand the intricacies of consumer behavior in a diversified society, the study sample should not be limited to metropolitan areas but should be extended to smaller cities and rural areas as well, because people in less commercially viable cities display different buying patterns. These findings are especially relevant for developing countries where there is great inequality in regional development.     

Causal linkages between psychographic and demographic determinants of outshopping behaviour

This article explores determinants of rural to rural outshopping in the Central Western region of NSW, Australia. The results of this study indicate significant psychographic and demographic variables associated with outshoppers to another rural trading area. These outshoppers tend to be more socially active, innovative, have one to two children living at home and are younger than those people who tend to shop in their local trading area.

Regression analysis is used to develop a causal relationship between psychographic variables, demographic variables and outshopping.     

From the Guest Editors: About this Journal of Promotion Management “Down Under” Special Issue

Abstract

The Internet is rapidly becoming an accepted communication/promotion medium for all types and sizes of businesses. It is especially significant in reference to the major marketing functions of advertising and sales. Individual Internet users are rapidly moving from the upper income/educational demographic to a more median level. Needs exist for clearer understanding of the terminology developing around this medium, as well as for a system of advertising effectiveness measurement as related to measuring traditional advertising effectiveness.     

China's Demographic Destiny and Its Economic Implications

China appears to be at the edge of an historic demographic transition, setting the country on a path to grow old before it becomes prosperous. This paper presents a detailed picture of the current population dynamic and analyzes the implications for economic prospects. The results indicate that China is not yet at the stage of development where population changes matter a great deal for economic growth. But when that time comes, perhaps in a decade or so, demographic changes will have a profound influence not only on economic growth but on China’s global competitiveness. JEL Classification J100, J190, O530     

The effects of expatriate demographic characteristics on adjustment: A social identity approach

As demand increases for expatriates to manage far‐flung operations in a global economy, scholars and practitioners are focusing their attention on the factors that contribute to expatriate success. One such factor is the support that expatriates receive from host country nationals (HCNs) with whom they work. Researchers interested in understanding expatriate success have not closely examined the phenomenon from an HCN perspective, however. At the same time, although we have gained a significant understanding of the roles of psychological, organizational, and contextual variables in the international assignment, there is still much to be understood about how expatriates' demographic characteristics affect their experiences in international assignments. Current findings regarding the effects of demographic characteristics often are inconsistent, highlighting the need for more complex theorizing. This article reviews recent research on the effects of expatriate demographic characteristics and proposes a social identity approach to understanding how these characteristics affect HCN support for the expatriate. It also seeks to develop a theory that addresses discrepancies in extant empirical findings, provides propositions to guide future research in the study of expatriates, and discusses implications for both researchers and practitioners. © 2009 Wiley Periodicals, Inc.     

Do Politics or Mayors' Demographics Matter for Municipal Revenue Expansion?

Abstract

This study examines whether political factors and mayors' demographics influence municipal success in expanding revenue. Data from forty Colombian municipalities over a 7-year period (1999–2005) are used to explore the relationship between mayoral demographics (age, sectorial experience and education level and type) and revenue expansion through state and national grants. Results reveal that the factors affecting approval of state grants differ from those influencing approval of national grants. When a mayor's political party is aligned with that of the governor, municipalities tend to secure more state, but not national, grants. Municipal features, such as population, local revenues and divided government, positively influence national, but not state grants. Not surprisingly, the stressful municipal context (presence of illegally armed guerrillas) negatively moderates the impact of mayors' demographics on approval of grants. If obtaining greater revenues implies greater social investment, this study suggests the importance of candidates' backgrounds when electing mayors, at least in the Colombian context.     

What drives our Beer Consumption?---In Search of Nutrition Habits and Demographic Patterns

Conventional wisdom in Germany claims pork hocks with sauerkraut and beer. But is it really that simple? In an unbalanced cross-country panel covering 169 nations and time-series records of up to 52 years, we analyse drivers behind beer consumption. Based on data gathered from Worldbank and Faostat, we run multivariate panel regressions and test for the explanatory power of three categories of food and six macroeconomic and demographic variables. Indeed, we confirm most clichés of a typical beer drinker being a middle-aged urbanite with a strong desire for pork and potatoes, however, disliking cheese and wine.     

Determinants of Spending: an Evaluation of Three Major Sporting Events

South Africa plays host to a number of major sporting events that takes place annually such as the Two Oceans Marathon, the Argus Cycle Tour and the Midmar open water mile. This research aims to identify the socio‐economic differences of participants in the events and to determine the key drivers of their spending. Three surveys were conducted at the events during 2008 and 2010. The data analyses include a factor and a regression analyses. The analyses identified the different motives why participation takes place, the socio‐demographic differences between participants and the impact thereof on spending. Copyright © 2011 John Wiley & Sons, Ltd.     

Propensity to Shop: Identifying Who Shops Til They Drop

Tourist shopping expenditure is a vital ingredient which contributes significantly to the gross domestic product (GDP) of the nation. Past research has stressed the importance of specific demographic variables related to shopping behavior; however, it has not included interactions between or configurations among demographic variables, shopping related psychographics, and shopping destinations. This study seeks to address that gap. The data was collected from a large representative sample of 26,686 Australian domestic short-stay visitors. Binary logistic regression found that demographic variables and their specific interactions were significantly related to tourist shopping behaviors as well as psychographics, trip motivation, and their shopping destination propensity, when tested simultaneously. The findings assist destination marketing managers to identify and target specific domestic short-stay tourist shoppers.     

The Chinese travelers to Singapore,Malaysia, and Thailand: A unique Chinese outbound market

The study was designed to examine the demographic and socioeconomic characteristics and trip‐related attributes of the outbound Chinese travelers to Singapore, Malaysia, and Thailand (SMT market) and to compare this particular market with the two groups of Chinese visitors bound for other Asia‐Pacific and outside Asia‐Pacific destinations. The results provide a profile of the SMT Chinese market and identified a number of characteristics and attributes that significantly differentiated the SMT market from the two other markets.