Marketing solutions in accordance with the S-D logic: Co-creating value with customer network actors

In the last ten years industrial companies have gone from offering products to offering products/services and then to offering solutions. At the same time, the theory of marketing has also evolved to provide, under the heading of S-D logic, an enlarged conceptual framework. In this article we apply the conceptual framework of S-D logic to the marketing of solutions. Based on two case studies, we highlight the limits to current offering strategies in terms of co-creation and involving customer network actors. We suggest an approach to co-create value in customer networks based on a switch from customer value proposition to customer network value proposition.     

From products to services and back again: Towards a new service procurement logic

This paper explores patterns in the process of buying complex services. While there is currently hype about a service-dominant logic, there are also indications of a diametrically opposed logic implying the objectification of services; a goods-dominant logic. This paper investigates how buyers of different kinds of services relate to these logics and how the degree of objectification of services varies during different stages of the procurement process. By highlighting the buyers' perspectives and how services are transformed over time, the paper expands on the current knowledge of service-dominant logic. The paper is based on individual and focus group interviews with buyers at eighteen large industrial firms.     

The Application of PLC＇s Ladder-Shaped Program of YASKAWA in the Emergent Maintenance of Shore-Based Crane

当岸桥在装卸作业中发生临时故障时，为了及时抢修，使用了安川电控系统中的PLC梯形程序。介绍了安川PLC梯形程序的构成。详细介绍了该程序在应急维修中的作用。可供参考。     

经济逻辑视角下的“正名”逻辑解读

“正名”逻辑，是我国古代关于如何正确使用“名”的理论，来规范思维和行动，以矫正“名实乖乱”社会现实的古典逻辑理论。本着古为今用的原则，针对当前“名实淆乱”的社会经济现象，从经济逻辑的视角来对“正名”逻辑进行现实的解读，深入发掘本民族的逻辑思想，以捍卫社会理性，维护社会经济的公序良俗和公平、诚信。     

财政预算的“公地悲剧”:财政支出规模增长的一种解释

财政支出增长的经典理论忽视了对财政预算的公共资源属性及其对预算行为主体影响的研究。财政预算资金具有公共资源的经济属性，在预算决策的政治过程中，会导致财政预算的“公地悲剧”。这是预算资金配置使用效率低下、财政支出规模恶性膨胀的经济性根源。财政预算过程的政治逻辑则规定了财政支出规模相对扩张的途径和限度约束。     

Cooperative runtime monitoring

Requirements on message-based interactions can be formalised as an interface contract that specifies constraints on the sequence of possible messages that can be exchanged by multiple parties. At runtime, each peer can monitor incoming messages and check that the contract is correctly being followed by their respective senders. We introduce cooperative runtime monitoring, where a recipient ‘delegates’ its monitoring task to the sender, which is required to provide evidence that the message it sends complies with the contract. In turn, this evidence can be quickly checked by the recipient, which is then guaranteed of the sender's compliance to the contract without doing the monitoring computation by itself. A particular application of this concept is shown on web services, where service providers can monitor and enforce contract compliance of third-party clients at a small cost on the server side, while avoiding to certify or digitally sign them.     

数学在培养经济类文科生逻辑思维中的作用

本文以逻辑培训为线索,分析了经济类中的文科数学在培养学生逻辑思维中的作用,探讨了如何在理论实践中提高经济人才的逻辑思维。     

组合逻辑电路设计在EDA技术中的应用

Multisim9软件是专门用于电子电路仿真与设计的EDA软件,本文将设计一个举重裁判表决电路的组合电路实例应用到EDA中,将理论教学与EDA技术的结合在一起,为学习数字电子技术的理论知识拓展了空间。     

自我决定理论及其在组织行为领域的应用分析

本文依照自我决定理论的发展历程，分析了认知评价理论的局限性，阐述了自我决定理论的逻辑机理，探讨了自我决定理论在组织行为领域的应用，讨论了自我决定理论对管理研究和管理实践的启示。     

A fuzzy-QFD approach to supplier selection

This article suggests a new method that transfers the house of quality (HOQ) approach typical of quality function deployment (QFD) problems to the supplier selection process. To test its efficacy, the method is applied to a supplier selection process for a medium-to-large industry that manufactures complete clutch couplings.The study starts by identifying the features that the purchased product should have (internal variables “WHAT”) in order to satisfy the company's needs, then it seeks to establish the relevant supplier assessment criteria (external variables “HOW”) in order to come up with a final ranking based on the fuzzy suitability index (FSI). The whole procedure was implemented using fuzzy numbers; the application of a fuzzy algorithm allowed the company to define by means of linguistic variables the relative importance of the “WHAT”, the “HOW”–“WHAT” correlation scores, the resulting weights of the “HOW” and the impact of each potential supplier.Special attention is paid to the various subjective assessments in the HOQ process, and symmetrical triangular fuzzy numbers are suggested to capture the vagueness in people's verbal assessments.