Service-dominant logic: continuing the evolution

Since the introductory article for what has become known as the “service-dominant (S-D) logic of marketing,” “Evolving to a New Dominant Logic for Marketing,” was published in the Journal of Marketing (Vargo, S. L., & Lusch, R. F. (2004a)), there has been considerable discussion and elaboration of its specifics. This article highlights and clarifies the salient issues associated with S-D logic and updates the original foundational premises (FPs) and adds an FP. Directions for future work are also discussed.     

EVOLVING A THEORY OF PERFORMANCE‐BASED LOGISTICS USING INSIGHTS FROM SERVICE DOMINANT LOGIC

Performance‐based logistics (PBL) represents a strategy for sustaining complex systems following production. Despite several implementations, limited understanding exists regarding PBL and its implications. Research using grounded theory emerged a theoretical framework for PBL. Service dominant logic (SDL) is introduced as a theoretical lens for interpreting the results and understanding how trading partners achieve performance‐based outcomes.     

价值共创品牌化演进与营销学演进逻辑对比

通过对营销学从G-D逻辑到S-D逻辑演进过程的对比分析,本文发现从品牌的发展阶段看,基于品牌价值创造的品牌理论从商品聚焦的品牌阶段逐步演进到价值聚焦的品牌阶段、关系聚焦的品牌阶段和利益相关者聚焦的品牌阶段,这种演进平行于并反映了营销学从G-D逻辑到S-D逻辑的演进,形成了品牌化演进的方向。     

Bar in Questionnaires

Vougiouklis ＆ Vougiouklis have proposed the replacement of Likert scales, usually used in questionnaires, with a bar. With this proposal a discrete situation is replaced by a fuzzy one. There are identified certain advantages concerning the use of the bar as compared to that of a scale during both the stages of filling-in as well as processing a questionnaire. The main advantage associated with business research requirements is the fact that it is expected to be much quicker to fill in and much easier to explain to participants. The bar provides the potential for different types of processing Likert scales cannot. Therefore the researchers are allowed to ascertain that the given answers follow not only the already suggested and used Gauss distribution but also a parabola distribution as it will be suggested in present paper, and which is expected to give the researcher the opportunity to ＂correct＂ this tendency. Therefore, a possibility of choosing amongst a number of alternatives is offered, by utilizing fuzzy logic in the same way as it has already been done in industry and combining mathematical models with multivalued operations.     

整体性治理视野下中国社会养老保险政策“碎片化”的体制逻辑

摘要：中国社会养老保险政策的碎片化问题已然成为健全养老保险制度的瓶颈。从整体性治理视野来审视,养老保险的碎片化被描述为“部门主义”、“视野狭隘”、“各自为政”等现象,其本质是执行养老保险政策的手段——各种体制组成的治理结构,与养老政策的统一目标存在冲突。换言之,中国的行政、财政和社会等体制性因素的相互作用是导致养老保险政策碎片化的根源。具体而言,属地管理、决策权的地方化与全国统筹存在内在张力,不完善的分级财政固化了城乡分割和地方统筹,干部选拔机制加剧了政策的分割,双重户籍墙垒砌出各种歧视性规定,对民主的应急式回应形成了养老政策的各种“补丁”。     

浅谈IT容量管理

IT容量管理是对容量进行评估、规划、分析、调整和优化的过程,它结合了业务、服务和资源容量需求,以保证对资源的最优利用,满足与用户之间所约定的性能等级要求。本文通过实例讲述了如何对应用系统进行IT容量评估、规划等的方法。     

资本逻辑视域下的资本主义演变规律

在资本主义发展演变中起着支配作用的资本逻辑存在着两种不同的增殖模式:一种是只顾眼前增殖不顾长远后果的非理性模式,另一种是兼顾短期利益与长远利益、着眼于可持续增殖的理性模式。在资本主义产生之初,非理性模式占主导地位。随着资本主义在曲折中不断发展,资本逻辑的理性模式逐渐显现,其对资本主义发展的影响也不断增大。在资本逻辑的这两种模式的交互作用下,资本主义逐渐从非理性走向理性。     

说服的逻辑——浅析模拟法庭教学中的逻辑应用

模拟法庭教学是法学教育中重要的实践教学环节。在模拟法庭教学中,法律论证的目的明确,以说服为导向;多主体,对抗性强;动态化,可废止,具有似真性。因应以上特点,模拟法庭教学中的逻辑应用的侧重点和规则也具有鲜明特色,除前提对结论的支持度外,更强调前提和结论的相干性、前提的可接受性和结论的可接受性,即法律论证的说服力。     

基于智能功率模块的电法发送机的设计

文章通过具体的发送机设计示例介绍了智能功率模块(简称IPM)的器件结构、开关特性和应用接口,并讨论了如何将其应用到电法勘探发送机中。     

Researching and developing practice traditions using reflective practice experiments

Building a science on the foundations of practitioners’ experimentation was one of Donald Schön’s abiding interests. This paper outlines a method of reflective practice research on which this kind of science can be built. Its basic elements are: (1) A focus on the “sense” practitioners make of their situations. This allows for a much richer explication of practitioners’ understanding. (2) Formally differentiating between kinds of reflective thinking to demonstrate rigorous reliance on our practice, as experienced, as we reflect. (3) Use of a non-standard logic and a distinctive grammar in describing the “sense” we make of our practice situations, as this enables a much more faithful rendering in models and theories of our sense of orientation. (4) A method of combining these in an experimental practice that enables models of practice traditions to evolve, taking in insights from innovative practice, and experiences from diverse cases.