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491.
Hannu Saarijärvi Hannu Kuusela P. K. Kannan Gauri Kulkarni Timo Rintamäki 《International Review of Retail, Distribution & Consumer Research》2016,26(3):225-241
Retailers collect, process, and use large amounts of data about customers: what they buy, how they buy, when they buy – and when customer loyalty cards are used – who buys the product or service. The use of customer data within the customer relationship management (CRM) framework has largely remained one sided. The potential of customer data for the benefit of the customer’s well-being still needs to be addressed. Reverse use of customer data, i.e. the process of firms converting customer data into information that is meaningful for the customers, extends attention toward using customer data for the benefit of the customer. In addition, selling goods to customers retailers can revise customer data into relevant and meaningful information that can support their well-being. Consequently, the purpose of this study is to identify and illustrate the transformative potential of the reverse use of customer data in retailing. This is achieved by reviewing literature on CRM, S-D logic, and transformative consumer research, and conducting a case study of a food retailer using point-of-sale data to provide customers with information about the healthfulness of their food purchases. Anonymous customer feedback data is collected and analyzed, and as a result, the transformative potential of customer data is reflected through five themes: self-monitoring, enhanced diet, food literacy, peace of mind, and beyond food healthfulness. These themes illustrate customers’ well-being outcomes resulting from reverse use of customer data. 相似文献
492.
This research aims to investigate how customers, the key actors in a service relationship, perceive service value and switching barriers. The study is framed along the means-end-chain theory of personal values and theory of customer resources in the service-dominant logic. Hypotheses about the impact of personal values on customer value, switching barriers and customer loyalty were tested using structural equation modeling of survey data obtained from the health care and retail banking sectors in Vietnam. The results show that in both sectors, personal values have a significant impact on perceived process and outcome value as well as on perceived economic and relational switching barriers. Economic barriers were found to affect loyalty in the banking sector, in the same way that relational barriers affect loyalty in the health-care sector only. Loyalty in both sectors is influenced by process but not by outcome value. The implications of these findings are discussed. 相似文献
493.
Rania B. Mostafa 《Journal of Strategic Marketing》2016,24(2):144-167
This study proposed and tested comprehensive value co-creation activities and assessed its impact on creating value and building competitive advantages with the aim of developing a comprehensive framework for value co-creation process. Specifically, the study developed, and empirically tested, Prahalad’s and Gebauer’s et al. five activities of co-creation and explored the relationship between the new comprehensive value co-creation activities, co-creation value and competitive advantages in industrial cities. A structural equation modelling is employed to test the hypothesised relations. The data used were collected from 221 Egyptian manufacturing firms across different industries. Findings suggested the presence of a positive relationship between the activities of value co-creation (namely: partner engagement, co-reflection and co-recovery) and co-creation of value. Interesting findings revealed that self-service and co-design were not found to have an impact on co-creation of value. In addition, co-creation value positively impacts competitive advantages. This study provides guidelines for management practices within firms seeking to develop their capabilities and deliver superior value. 相似文献
494.
经济逻辑是研究经济学中的逻辑推理问题。在前人探讨的基础之上提出一种研究经济逻辑的新的视野,即以现代逻辑为基本分析工具研究经济推理的必然性问题。因此经济逻辑实则是现代逻辑在经济学中的应用。以逻辑学在哲学中应用而产生分析哲学为摹本,同理亦可在经济学中加以应用结合数理分析形成分析经济学。 相似文献
495.
在超大集成电路的设计过程中,库单元绑定是非常重要的一环。它的目标是通过特定的方法,把一组布尔网络表述的逻辑功能能用具体的库单元实现。逻辑分解是这一过程中非常重要的一步,经分解产生的主题图质量的好坏直接影响到最后的设计结果。本文针对主题图的面积优化问题,提出了“再分解”这一新设计方法,该方法采用“逻辑变换”技术,使主题图中门的娄量尽量减少,从而达到减小实际网表面积的目的。 相似文献
496.
数字技术的创新发展正不断引领基层社会治理数字化转型实践,推动社区治理提质增效。结合Y社区的智慧社区建设,剖析数字技术赋能社区治理的内在逻辑,发现其遵循着价值、制度与技术的三维逻辑,映射出技术治理中各个要素之间的互动关系。然而,在技术赋能社区治理的实践中,仍然存在社会本位丢失、运行制度缺位以及衍生风险增加等困境。因此,纾解技术治理面临的难题必须从认知、应用与保障层面加以引导与规范,全方位多层次地推动技术治理健康、平稳、有序地发展,从而实现社区治理体系与治理能力的现代化。 相似文献
497.
从服务科学的角度研究互联网医疗,首先对互联网医疗服务模式的发展现状和研究现状进行分析。然后从互联网医疗服务的愿景、目标、要素、影响因素等方面出发,建立互联网医疗服务系统,一方面简化就诊流程,提高服务效率和服务质量;另一方面实现分级诊疗,实现医疗资源的合理利用。最后从服务主导逻辑的角度,从服务根源、服务过程、价值共同创造和服务生态系统四个方面对互联网医疗服务系统的价值进行评估。 相似文献
498.
“风险决策逻辑”就是研究决策主体如何在复杂多变的风险情境下,巧妙进行推理,成功规避风险,获取最佳策略的科学,它以策略推理为具体的研究对象。根据风险决策逻辑所结合及应用的领域,本文认为风险决策逻辑具有形式与非形式的结合,是语用性质逻辑。 相似文献
499.
500.
Beibei Dong Kenneth R. Evans Shaoming Zou 《Journal of the Academy of Marketing Science》2008,36(1):123-137
The benefits of customer co-creation of value in the service context are well recognized. However, little is known about service
failures in a co-creation context and the consequent roles of both firms and customers in the advent of service recovery.
In conceptualizing a new construct, “customer participation in service recovery,” this study proposes a theoretical framework
that delineates the consequences of the construct and empirically tests the proposed framework using role-playing experiments.
The results indicate that, when customers participate in the service recovery process in self-service technology contexts,
they are more likely to report higher levels of role clarity, perceived value of future co-creation, satisfaction with the
service recovery, and intention to co-create value in the future. Theoretical and managerial implications of the findings
are discussed.
Authors are listed alphabetically. 相似文献