Conjoint and WTP analyses of future mobile phones for digital convergence

Digital convergence for mobile phones is a hot issue. This study considers future development of mobile phones with a view toward consumers' usage and the amount they are willing to pay. In order to select preferable convergence technology, we utilize convergence concepts such as absorption, blending, and combination. The result of conjoint analysis shows that a preference for convergence technology will involve computing, media, navigation, and imaging. However, only the computing attribute increases consumers' willingness to pay. Our study results contribute to product planning and commercialization of innovative mobile phones.     

Unlocking the transformative potential of customer data in retailing

Retailers collect, process, and use large amounts of data about customers: what they buy, how they buy, when they buy – and when customer loyalty cards are used – who buys the product or service. The use of customer data within the customer relationship management (CRM) framework has largely remained one sided. The potential of customer data for the benefit of the customer’s well-being still needs to be addressed. Reverse use of customer data, i.e. the process of firms converting customer data into information that is meaningful for the customers, extends attention toward using customer data for the benefit of the customer. In addition, selling goods to customers retailers can revise customer data into relevant and meaningful information that can support their well-being. Consequently, the purpose of this study is to identify and illustrate the transformative potential of the reverse use of customer data in retailing. This is achieved by reviewing literature on CRM, S-D logic, and transformative consumer research, and conducting a case study of a food retailer using point-of-sale data to provide customers with information about the healthfulness of their food purchases. Anonymous customer feedback data is collected and analyzed, and as a result, the transformative potential of customer data is reflected through five themes: self-monitoring, enhanced diet, food literacy, peace of mind, and beyond food healthfulness. These themes illustrate customers’ well-being outcomes resulting from reverse use of customer data.     

Service value and switching barriers: a personal values perspective

This research aims to investigate how customers, the key actors in a service relationship, perceive service value and switching barriers. The study is framed along the means-end-chain theory of personal values and theory of customer resources in the service-dominant logic. Hypotheses about the impact of personal values on customer value, switching barriers and customer loyalty were tested using structural equation modeling of survey data obtained from the health care and retail banking sectors in Vietnam. The results show that in both sectors, personal values have a significant impact on perceived process and outcome value as well as on perceived economic and relational switching barriers. Economic barriers were found to affect loyalty in the banking sector, in the same way that relational barriers affect loyalty in the health-care sector only. Loyalty in both sectors is influenced by process but not by outcome value. The implications of these findings are discussed.     

Value co-creation in industrial cities: a strategic source of competitive advantages

This study proposed and tested comprehensive value co-creation activities and assessed its impact on creating value and building competitive advantages with the aim of developing a comprehensive framework for value co-creation process. Specifically, the study developed, and empirically tested, Prahalad’s and Gebauer’s et al. five activities of co-creation and explored the relationship between the new comprehensive value co-creation activities, co-creation value and competitive advantages in industrial cities. A structural equation modelling is employed to test the hypothesised relations. The data used were collected from 221 Egyptian manufacturing firms across different industries. Findings suggested the presence of a positive relationship between the activities of value co-creation (namely: partner engagement, co-reflection and co-recovery) and co-creation of value. Interesting findings revealed that self-service and co-design were not found to have an impact on co-creation of value. In addition, co-creation value positively impacts competitive advantages. This study provides guidelines for management practices within firms seeking to develop their capabilities and deliver superior value.     

经济逻辑研究何以可能

经济逻辑是研究经济学中的逻辑推理问题。在前人探讨的基础之上提出一种研究经济逻辑的新的视野,即以现代逻辑为基本分析工具研究经济推理的必然性问题。因此经济逻辑实则是现代逻辑在经济学中的应用。以逻辑学在哲学中应用而产生分析哲学为摹本,同理亦可在经济学中加以应用结合数理分析形成分析经济学。     

面积优化再分解设计方法

在超大集成电路的设计过程中,库单元绑定是非常重要的一环。它的目标是通过特定的方法,把一组布尔网络表述的逻辑功能能用具体的库单元实现。逻辑分解是这一过程中非常重要的一步,经分解产生的主题图质量的好坏直接影响到最后的设计结果。本文针对主题图的面积优化问题,提出了“再分解”这一新设计方法,该方法采用“逻辑变换”技术,使主题图中门的娄量尽量减少,从而达到减小实际网表面积的目的。     

风险决策逻辑的研究对象及性质

“风险决策逻辑”就是研究决策主体如何在复杂多变的风险情境下,巧妙进行推理,成功规避风险,获取最佳策略的科学,它以策略推理为具体的研究对象。根据风险决策逻辑所结合及应用的领域,本文认为风险决策逻辑具有形式与非形式的结合,是语用性质逻辑。     

论税收伦理

最适税收理论运用了福利经济学的工具,在传统的税制设计目标的论述中增加了分析的力度。但是,它拘泥于经济学上的功利主义福利分析方法,仅仅涉及一个人怎样在不同的时间里分配他的满足,而不关心满足的总量怎样在个人之间进行分配;仅仅考虑人的需求,而不考虑环境的需要,助长了税收经济主义的倾向,导致了生态环境的蓄意破坏,税收公平性的失调。税收效率固然重要,但正义和可持续性也必不可少。必须在生态哲学观基础上研究我国的税收制度,才能促使经济、社会和环境的和谐发展。我们的税收命题不仅仅是"取之于民,用之于民",而应该是"取之于民和自然,用之于民和自然"。     

The effects of customer participation in co-created service recovery

The benefits of customer co-creation of value in the service context are well recognized. However, little is known about service failures in a co-creation context and the consequent roles of both firms and customers in the advent of service recovery. In conceptualizing a new construct, “customer participation in service recovery,” this study proposes a theoretical framework that delineates the consequences of the construct and empirically tests the proposed framework using role-playing experiments. The results indicate that, when customers participate in the service recovery process in self-service technology contexts, they are more likely to report higher levels of role clarity, perceived value of future co-creation, satisfaction with the service recovery, and intention to co-create value in the future. Theoretical and managerial implications of the findings are discussed. Authors are listed alphabetically.     

逻辑系统中的语义博弈

用博弈论方法研究逻辑是从一种动态的角度来研究逻辑的方法。目前将逻辑与博弈相结合进行研究所涉及的问题越来越广。本文考虑的是逻辑博弈中的方法之一——语义博弈,我们研究了命题逻辑、谓词逻辑、模态命题逻辑中的语义博弈,并且给出了语义博弈中参与者的必胜策略与真值表语义和Kripke语义下公式真假之间的关系。