mLearning as a softer visitor management approach for sustainable tourism

With increased visitation to protected natural areas over the last four decades, there is a need for implementation of effective visitor management strategies at these sites to mitigate visitor impacts. This study explores the application of mobile learning (mLearning) in environmental interpretation and visitor education within the context of conservation and sustainable tourism. Specifically, it proposes a conceptual framework for mLearning as a visitor management tool for sustainable tourism. Current developments and innovations in mobile broadband networks, smartphone technology, and mobile software applications present opportunities for the utilization of such mobile-driven applications in interpretive programs to encourage free-choice learning and mindful visitor experiences. If effectively implemented, such interpretive programs and mLearning applications can affect visitor perceptions, attitudes, and future intentions toward conservation and environmental protection.     

Anatomy of a flipped classroom

A well-designed flipped course requires a significant amount of planning and preparation, but has great benefit to both students and instructor. Using Bloom’s Taxonomy as a guide, one can design effective online and in-class components that maximize benefits to students. A flipped classroom allows students more time to interact with peers and their teacher, and collaborate with teams. This paper will describe how one tourism educator flipped an advanced marketing course, as well as the technology tools used in content creation.     

The relation among self-efficacy,learning approaches,and academic performance: an exploratory study

Self-efficacy influences students’ activities, effort and persistence, and it can help predict their motivation and academic performance. This study attempts to investigate the relationship between self-efficacy, preferred learning methods, and academic performance under different learning methods in a unique hospitality course setting. The results indicate that hospitality management students prefer a “learn by doing” approach instead of computer-based learning and lecturing. This study concludes that self-efficacy affects the academic performance in both lecturing and practical learning in hospitality education. However, students’ preference in terms of learning methods does not influence their academic performance. Emphasizing “learn by doing” in the hospitality higher education curriculum is recommended in addition to recruiting faculty members with extensive industry experience. Conversely, it is recommended that faculty find the means to increase students’ self-efficacy when adopting different teaching approaches.     

Street-level new public governances in integrated services-as-a-system

The paper explores the emergence of street-level public service integration in eight cities, in five countries using a new framework: services-as-a-system to explore new public governances in health and social care integration. Data is analysed from eight cities in six countries (Australia, Canada, The Netherlands, Spain, UK, and USA) gathered in over 100 semi-structured interviews with key agents. We show that whilst culture and context shape the form and processes of governances there are underlying processual drivers of new public governances, in particular where users are involved in the co-design and co-production of integrated services.     

Tourism,tourist learning and sustainability: an exploratory discussion of complexities,problems and opportunities

Learning is often a central element of tourism. Tourists can learn actively, i.e. with a specific purpose, as well as passively through the comparison of values, norms and customs. It has been argued that travel supports active learning that has positive outcomes for sustainability, for instance, in the context of conservation. Yet, the complexity of active and passive learning processes and their outcomes for environmental sustainability and sustainable lifestyles remain insufficiently understood. Against this background, the paper discusses selected learning outcomes for transportation (air travel), accommodation (hotels) and activities (theme park visits). Findings suggest that “desirable” learning (defined as pro-sustainable development learning) in tourism may be very limited, while in particular, passive learning processes which redefine social norms frequently have outcomes that are largely detrimental to sustainable lifestyles. They include forms of moral licensing, the diffusion of responsibilities as well as the attenuation of the negative consequences of travel. Given the economic, social and cultural importance of tourism vís-a-vís its global implications for environmental sustainability, learning outcomes in tourism deserve to be studied in greater detail, while strategies need to be devised to enhance sustainable learning effects.     

面向职业能力培养的学习情境分层递进课程开发与实践——以《AVR单片机原理与应用》为例

为实现职业院校学生职业能力培养,提出学习情景分层递进开发原则,以项目为载体,实施从单元模块到系统设计的点面结合的训练方法,通过参与情境性学习与训练,养成满足职业需要的技能知识与素养,应用分层递进的原则设计从模块、项目最后到具体的学习情境构建完整的课程体系,经过多年教学实践取得显著效果.     

The Impact of Frictions in Routine Execution on Economies of Scope

Research summary: Based on a detailed database of a beverages producer‐distributor that expanded its product variety by leveraging its logistic network, we show that product diversification generates economies of scope and also higher operational costs. The result is an inverted‐U relationship between variety and productivity: When the firm offers few additional categories, productivity grows, but as the number of categories rises, the costs of executing the operational routines increase rapidly and productivity falls. The negative effect on productivity increases if the added product category is more dissimilar to previous ones, and decreases with learning from operational experience. Our results highlight how frictions at the operational level can limit the benefits of diversification, even in the absence of other sources of diseconomies, such as increased coordination needs. Managerial summary: One of the prevalent reasons for companies to expand to adjacent product lines is attaining economies of scope. However, such growth strategy also generates operational frictions, even if the day‐to‐day routines do not appear to change at all. Product diversity is disruptive for routine execution, as it requires coordination and exception handling, and may ultimately overcome any efficiency obtained from growth. We estimate the relevance of such operational friction using data from a beverages distribution network. When product variety is low, additional categories do generate efficiency, but after reaching a given threshold, friction prevails. We find that operational friction increases when products are more dissimilar, but is attenuated when workers learn from their own and other's experience. Copyright © 2017 John Wiley & Sons, Ltd.     

Learning through engagement: undergraduate students engaging in community-based participatory research (CBPR) in hospitality and tourism education

This paper discusses how instructors can engage their students in community-based participatory research (CBPR) projects that involve not only research on a topic but also include community stakeholders in the research process and provide opportunities for service learning. CBPR is defined, examples of effective CBPR student projects are presented, the possible benefits and drawbacks of CBPR student projects are offered, and tips for conducting successful CBPR projects with hospitality and tourism students are provided.     

Migrant networks, language learning and tourism employment

This paper examines the relationship between migrants’ social networks, the processes of language acquisition and tourism employment. Data collected using netnography and interviews are used to identify the strategies that Polish workers in the UK use to develop their language skills. The paper highlights the roles played by co-workers, co-nationals and customers in migrants’ language learning, both in the physical spaces of work and the virtual spaces of internet forums. It also shows how migrant workers exchange knowledge about the use of English during different stages of their migration careers: prior to leaving their country of origin and getting a job, during their employment and after leaving their job. Implications for academic inquiry and human resource management practice are outlined.     

组织学习对饭店持续创新能力的影响研究

在全球经济转型背景下,饭店为推动服务创新,满足顾客消费需求的多变性,越来越重视组织学习.文章以长沙、三亚高星级饭店为例,运用结构方程模型(SEM)进行了饭店组织学习对持续创新能力的影响研究,发现知识共享、知识运用、知识记忆对技术创新、制度创新和支持创新的影响较强,知识获取对制度创新和支持创新的影响较弱;饭店必须综合考虑知识获取、知识共享、知识运用、知识记忆等要素对服务创新的影响,才能有效提升饭店持续创新能力,保持领先的竞争优势.