Marketing of competence: Exploring the resource-based content of value-for-customers through a case study analysis

In this article, we propose a competence-based view of value-for-customer in business markets. While literature in both strategy and marketing has provided many insights to understand the competence-based roots of value creation, the interface between the two areas is still largely unexplored. Moreover, while the notions of competence exchange and value creation feature strongly in the relational perspective, they occur only once relationships have been established. This begs the question whether competencies could be developed outside established relationships, and then marketed to guide customers' buying behavior. Basing on three case studies from the yarn manufacturing, IT systems, and automotive components industries, we identify key features of competence-based marketing: the alignment of supplier's competencies with the customer's business processes, the experiential communication of supplier's competencies, and the delivery of competencies to the buyer's business processes. Within the strategies for creating value-for-customers, these findings contribute to the understanding of the use of competencies to induce purchases.     

Managerial social capital,strategic orientation,and organizational performance in an emerging economy

This study replicates and extends previous research focusing on China, to a sub‐Saharan African emerging economy environment. Specifically, the study directly replicates the impact of social capital derived from the micro‐managerial networking relationships and ties with top managers at other firms and government officials on macro‐organizational performance using data from Ghana. This study further extends previous work by examining the impact of social capital derived from managerial social networking relationships and ties with community leaders on organizational performance. It examines how the relationship between social capital and organizational performance is contingent on an organization's competitive strategic orientation. The findings suggest that social capital developed from managerial networking and social relationships with top managers at other firms, government officials (political leaders and bureaucratic officials), and community leadership enhance organizational performance. The findings from the contingency analyses reveal some interesting trends. The impact of social capital on organizational performance differs between firms that pursue the different competitive strategies (low‐cost, differentiation, and combination of low‐cost and differentiation) and those who do not pursue those strategies. Copyright © 2007 John Wiley & Sons, Ltd.     

市场导向理论研究现状与展望

市场导向理论自20世纪90年代以来,受到了理论界和实业界的广泛关注。市场导向理论的发展主要体现在市场导向定义、测量以及与企业绩效的关系等方面。分析和回顾市场导向理论的发展轨迹,结合当前营销观念的进一步发展,认识和把握市场导向理论未来的研究方向,具有重要的理论和实践意义。     

创业导向对企业绩效影响实证分析

创业导向作为一种实现企业绩效的潜在手段,是当前创业研究的一个发展方向。创业导向不仅仅是利用机会开展创新活动,而且还包括在创新的基础上开展超前行动和积极竞争以获得竞争优势。同时创业导向的各种特性分别对创业企业绩效产生影响。以应对环境不确定性及复杂性的思维模式和行为方式,有利于企业在动荡环境中的生存与成长。     

论大学制度文化建设的价值取向

大学制度文化是大学文化的重要组成部分,制度设定与文化内核密不可分。大学制度文化建设只有确立止于至善的道德标示、贯彻平等正义的法治原则和以人为本的终极关怀理念,才符合大学制度文化的建设使命。     

论生态文明观的价值向度

本文从科学发展观的角度，将生态文明观纳入自然、文化、经济、社会和人自身发展的视野，探讨了生态文明的内容和本质，认为以人为本，和谐、协调、可持续发展是生态文明观的价值向度。     

Moldflow在盒盖翘曲变形优化设计中的应用

本文以盒盖为例,借助模流分析软件Moldflow,对盒盖进行翘曲变形分析,得出产生翘曲变形主要是由取向不均和收缩不均引起的,通过对不同方案浇口位置和数量的比较,优化浇口位置,改善材料熔体的流动方向取向,调整保压曲线,有效地减少翘曲变形,达到了预期地变形目标值,为模具开发提供了依据。     

浅议现代风险导向审计及其应用

从风险导向审计模式的产生与发展、内涵与特点对风险导向审计进行适应性分析,并提出了推进风险导向审计运用的一些建议。     

大学新生入学教育模式初探

高校新生入学教育是每一年的常规工作,也是一项极其关键的工作,是大学生迈入学习殿堂接受的第一个环节,新生的入学教育就是要让学生了解大学生活的特点,懂得专业极其发展方向,认识自我和成才途径。做好新生入学教育工作,对学生健康成长具有积极的导向作用。因此必须加强新生入学教育工作这一环节。针对新生的特点,入学教育模式应做好以下几个方面:抓好军训工作;构建有计划有步骤系统化的体系;利用好校园文化这一有效的载体。     

The impact of corporate governance on employment relations in South Korea: the shareholder versus stakeholder perspectives

This study empirically examined the impact of corporate governance on employment relations outcomes utilizing a comprehensive data set drawn from 214 Korean firms. The study contrasted the stakeholder and shareholder perspectives of corporate governance in investigating the impact of corporate governance on employment relations outcomes. The results showed that the stakeholder corporate governance orientation (as compared to the shareholder orientation) had positive relationships with education/training expense, the level of average employee tenure and industrial relations climate, and had a negative association with number of strikes. Overall, the results implied that the stakeholder orientation of firms led to more beneficial effects for employees and more consensual relations with labor unions than the shareholder orientation did.