和谐会计价值取向的探讨

会计信息失真或造假现象普遍存在,有可能或已经在某种程度上使社会经济的增长通过会计信息产生的过程和结果的不公正而变成了一个零和游戏,即导致一部分人受益的同时而使另一部分人受损,这不仅会使会计学科本身所蕴涵的对公正的价值取向丧失殆尽,而且会使会计的正当性受到质疑。和谐会计的要旨就是要求会计信息产生的过程和结果本身公正以及公正地对待任何一方会计信息的使用者。因此,和谐会计的价值取向就是会计公正,即和谐会计是一个惠及所有会计信息使用者的会计,也就是“会计长在,友谊长存”的会计。     

A market orientation in supply chain management

Despite the logical association between market orientation (MO) and the supply chain management concepts of supply chain orientation (SCO) and supply chain management (SCM), and the potential mediating role of SCO and SCM in the MO-firm business performance (PERF) relationship, there have been few, if any, attempts to investigate MO in a supply chain context. Thus, this study tests the relationships between MO, SCO, SCM, and PERF. Results indicate MO has a strong, positive impact on SCO and SCM. Interestingly, SCO was found to have the largest direct influence on PERF, followed by MO, followed by SCM. Managers should realize that SCO is critical to fulfilling customer requirements, i.e., a firm’s efforts to work with supply chain partners will not pay off if the firm is not supply chain-oriented. Although overshadowed by SCO, MO is still a foundation for managing the supply chain and has a positive impact on PERF. Equally important, the fact that the contribution of SCM to firm performance is overshadowed by MO and SCO does not mean SCM is irrelevant in corporate strategy. Managerial and future research implications of these findings are discussed.

社会资本对创业风险影响的分类解析

创业风险是创业者不得不面对而且必须解决的一个关键问题。本文在总结当前关于创业风险分类的研究成果基础上,按照创业要素风险分类体系,分别研究了社会资本对机会风险、资源风险、主体风险、环境风险与行为风险的影响。通过对社会资本在各种创业风险中影响作用的分析,本文得到以下结论：社会资本的规范、信任与网络都能从各自角度弱化创业活动中的机会风险、环境风险与行为风险产生的不利影响;而创业活动中的资源风险与主体风险的调节,则主要通过社会资本中的网络来完成。     

The effects of market orientation on subsidiary performance: Empirical evidence from MNCs in Turkey

Much scholarly work has been devoted to studying the performance implications of market orientation. This study examines the direct and indirect effects of market orientation on financial performance of the subsidiaries of MNCs located in Turkey. The findings indicate that a market orientation affects financial performance of MNC subsidiaries that operate in diverse and complex economic, cultural, and political environments of the Middle East. Moreover, authors demonstrate that the customer-related mechanisms (customer satisfaction and retention) mediate the market orientation–performance relationship. The paper also discusses the theoretical and practical implications of study findings.     

我国教育公平制度失衡探析

当前,我国教育公平已进入改革攻坚阶段和全面深化制度建设时期,完善教育公平制度体系是解决我国教育不公平的重要手段。我国教育公平制度失衡表现在目标导向失衡、结构体系失衡和实施机制失衡,制约了我国教育公平制度的实施。要加强制度供给,优化制度结构,强化制度实施,达成制度目标,促进教育科学发展。     

论我国市场经济条件下现代企业伦理的价值取向

随着我国市场经济体制建设的推进,经济发展取得了举世瞩目的成就。企业作为社会经济的细胞,是促进经济可持续发展的动力和源泉。但近年来种种假冒伪劣、污染环境等不良企业行为的发生,严重影响了社会经济秩序,需要我们加强对现代企业伦理问题的研究,树立"以人为本"、"诚信至上"、"保护环境"的价值取向,进一步推动企业的可持续发展,为全面建设小康社会服务。     

《工程制图》中剖视图的方位表达与标注关系

在工程制图中,表示剖视图(或断面图)剖切平面位置的剖切符号、表示投射方向的箭头、以及字母名称等,标注在不同的视图上,得到的图形方位是不同的。本文针对画图时经常遇到的剖视图(或断面图)的配置、图形的方位以及标注视图的位置等疑惑问题进行分析和探讨。并结合实例对剖视图的展开画法与标注进行了比较与分析。     

The interaction effect of strategic orientations on new product performance in the high-tech industry: A nonlinear model

Innovation and market orientation are two strategic orientations or business philosophies that can guide a company in its business activities. Although the interaction effect of these two strategic orientations is conceptually recognized as a critical factor for new product's success, empirical results are mixed. This paper examines this issue in terms of innovation orientation, two types of market orientations (responsive and proactive), and new product performance. Based on a sample of 107 high-tech firms, the results of this study show that the interaction between innovation orientation and two types of market orientation yields different patterns of nonlinear responses for new product performance. Specifically, new product performance, when derived from the interaction between innovation orientation and responsive market orientation, is in the form of an inverted U, i.e., the interaction effect is contributory to firm performance until an optimal level is reached, and then the effect becomes detrimental thereafter. However, new product performance derived from innovation orientation and proactive market orientation is in the form of a U, i.e., the interaction effect is detrimental to firm performance until a threshold level is reached and then the effect becomes contributory thereafter. The different patterns of new product performance indicate that the costs and organizational learning effects of these two strategic orientation interactions are dissimilar. The paper concludes with a discussion of theoretical and practical implications of these findings.     

How managerial attitudes toward the natural environment affect market orientation and innovation

This study investigates natural environmental attitude linkages held by strategic decision makers and hypothesizes that the interaction between market orientation and managerial natural environmental attitudes serves to enhance the effect of market orientation on firm innovativeness. Using questionnaire responses from 284 owners or chief executive officers residing in the food processing industry, the findings establish evidence of (1) a positive linkage between market orientation and firm innovativeness, and (2) the moderating effect of managerial attitudes of top managers toward the natural environmental in the market orientation to firm innovativeness relationship. The results provide insight into the nature of the cultural values on which a market orientation is based in relation to the natural environment.     

Culture and age as moderators in the corporate reputation and loyalty relationship

This study investigates the moderating role of culture and relationship age in the relationship between customer-based corporate reputation (CBR) and customer loyalty using data from two service contexts (retailing and fast-food restaurants) in three countries (France, the U.K., and the U.S.) that differ with regards to two cultural values—uncertainty avoidance and time orientation. Results suggest that CBR has similar effects on affective and intentional loyalty in all three countries. However, culture interacts with relationship age, such that relationship age magnifies the effect of CBR in France, while relationship age suppresses CBR's effect in the U.K. and the U.S. The authors provide explanations for these effects based on cultural theories. Managerial and research implications are developed.