Effectiveness of Indecent Language in Advertising on Young Adult Consumer Attitudes and Purchase Intent

This study applies both the Dual Mediation Hypothesis and Schema Congruity Theory to examine the effectiveness of mild controversial advertising executions on young adult consumer cognitions, affect, and behavior. Findings from this study suggest that advertisements featuring mild indecent language result in more positive advertisement attitudes, brand attitudes, and purchase intentions than when decent language is used. Young adult consumers also report more positive advertisement and brand attitudes, and a greater likelihood of purchase when they perceive the advertisement to be congruent with their existing schema, regardless of whether the execution is mildly controversial or noncontroversial in nature. The findings of this study are important to advertisers in the development of effective creative execution techniques.     

打造中层管理者执行力

企业中层管理者是企业战略实施的中坚力量。从内、外两个方面对影响中层管理者执行力的因素来看,其中外在影响因素主要包括战略、人员和制度流程,内在影响因素主要包括中层管理者的管理能力、领悟能力和应变能力。企业应从培训、企业文化、团队建设、制度流程和权力机制五个方面,采取措施提升中层管理者的执行力。     

Cross-sectional quantile regression for estimating conditional VaR of returns during periods of high volatility

Evaluating value at risk (VaR) for a firm’s returns during periods of financial turmoil is a challenging task because of the high volatility in the market. We propose estimating conditional VaR and expected shortfall (ES) for a given firm’s returns using quantile regression with cross-sectional (CSQR) data about other firms operating in the same market. An evaluation using US market data between 2000 and 2020 shows that our approach has certain advantages over a CAViaR model. Identification of low-risk firms and a reduction in computing times are additional advantages of the new method described.     

监狱行刑社会化模式研究——以服刑人员回归社会保护为视角

随着监狱行刑的不断发展,监狱行刑社会化逐渐成为监禁行刑的必然运作方式。行刑的社会效益和人道价值理念也逐步走入正轨,但与国外的先进行刑理念和运作模式相比,我国监狱行刑社会化发展还面临着对服刑人员如何回归社会、如何进行保护等很多问题,成为了服刑人员顺利回归社会的瓶颈,所以构建一种理想的行刑模式势在必行。     

监狱行刑社会化模式研究——以服刑人员回归社会保护为视角

随着监狱行刑的不断发展,监狱行刑社会化逐渐成为监禁行刑的必然运作方式。行刑的社会效益和人道价值理念也逐步走入正轨,但与国外的先进行刑理念和运作模式相比,我国监狱行刑社会化发展还面临着对服刑人员如何回归社会、如何进行保护等很多问题,成为了服刑人员顺利回归社会的瓶颈,所以构建一种理想的行刑模式势在必行。     

我国政府行政执行力存在的问题与对策

政府执行力是政府部门战略方向和战术行为实施到位的基石,也是政府履行职能、行使公权力的根本。行政执行力是我国政府缺失的一环。要提高政府执行力,切实保证中央政令畅通,就必须根据政府执行力的内涵和条件,制定切实有效的措施和办法。     

建立和完善企业规章制度 促进企业和谐稳定发展

依法建立和完善劳动规章制度,是保证用人单位各项工作顺利进行的必要措施。文章以广西柳州钢铁（集团）公司钢星公司为例,分析了用规章制度规范企业与员工的劳动行为,维护企业和谐稳定的具体措施。     

Estimation of tail‐related risk measures in the Indian stock market: An extreme value approach

The purpose of the study is to estimate tail-related risk measures using extreme value theory (EVT) in the Indian stock market. The study employs a two stage approach of conditional EVT originally proposed by McNeil and Frey (2000) to estimate dynamic Value at Risk (VaR) and expected shortfall (ES). The dynamic risk measures have been estimated for different percentiles for negative and positive returns. The estimates of risk measures computed under different quantile levels exhibit strong stability across a range of the selected thresholds, implying the accuracy and reliability of the estimated quantile based risk measures.     

突变情境下企业执行力变化的理论解释与管理启示

创新日益成为企业得以持续发展的关键因子。在企业创新的不同类型中,结构性创新与破坏性创新常常是新兴企业或新兴产品对原有企业和产品的瞬间破坏。在这一条件下,原有企业所赖以生存的能力与资源恰恰成为企业发展的重要障碍,而建立在原有能力与资源基础上的企业执行力必然会发生变化。笔者从理论上对这一变化进行了解释并提出了执行力变化的基本路径和企业执行力的不同区域,从而为突变情境下企业执行力的保证与提升提供了借鉴。     

质量行政执法办案“八忌”

针对基层执法活动，结合技监行政案办理程序，总结提出行政执法办案“八忌”。