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91.
Ana Beriain 《美中经济评论(英文版)》2013,(10):1017-1024
The aim of this chapter is to run through the history of marketing research applied to measuring the effectiveness of advertising and deepen in all those theories that have shed light on this aspect and have influenced subsequent theories and models. This historical review offers the opportunity of knowing the past and understanding better the present of market research applied to advertising. It is a chronological analysis to present day, which introduces the development of the explanatory models for the functioning of advertising and the theoretical and empirical contributions in this area. 相似文献
92.
熊淑媛 《广东农工商职业技术学院学报》2010,26(2):35-37
地方历史文化资源对高职思想政治理论课建设具有重要价值。广州拥有丰富的近现代史资源、爱国名人文化、平实厚重、敢为人先的岭南传统文化等。对此加以开发,使之融入课堂、建设实践教学基地,开展有针对性的主题活动,是增进高职思政课教学有效性的有益途径。 相似文献
93.
上海立志建设成为国际金融中心,打造这一城市品牌形象是一个系统工程,营销传播工作是重要的组成。本研究从广告效果空间论角度,对上海现有的四部城市形象广告进行了受众认知和态度效果的比较,并引入中外受众所代表的不同涉入度作为调节变量。我们根据结果绘制了四支广告在认知-态度二维图上的位置,并发现不同涉入度对认知效果没有调节作用,而对态度效果上则有调节作用。基于这些发现,我们提出了如何创作有效的国际金融中心城市形象广告的建议。 相似文献
94.
Paul Mwebaze Jim Monaghan Nicola Spence Alan MacLeod Martin Hare Brian Revell 《Journal of Agricultural Economics》2010,61(1):97-121
The risk of non‐indigenous plant pests entering the UK via international trade in fresh produce is increasing. The objective of this article is to identify existing and emerging supply sources for UK fresh produce importers and examine the extent to which they could provide invasion pathways. We tested the hypothesis that increased imports of fresh produce from new sources outside the European Union could increase the risks of non‐indigenous insect pests. We use a bio‐economic model approach in which the number of species arrivals is a function of the volume of imports, whereas the volume of imports itself is a function of gross domestic product, relative import prices and seasonality. The study has identified clear trends, which show import volumes of fresh produce and species detections increasing from new supply sources. If this trend continues in the future, then the UK inspection agency should expect to confront species from new suppliers in much greater numbers, given that import volumes of fresh produce are income elastic. 相似文献
95.
会计电算化的实践证明,计算机本身处理出错几乎为零,但人为造成的出错和舞弊现象有增无减,而且一旦出现舞弊,损失巨大.因此,制定严格的内控制度非常必要.随着技术的进一步,商务的迅速兴起,对会计电算化系统提出了更高的要求,我们应从实际工作出发,建立和完善更为先进的电算化内部控制制度,不断提高会计工作水平和会计信息的质量,更好地为提高企业化管理水平. 相似文献
96.
《Journal of medical economics》2013,16(6):787-791
AbstractPurpose:The purpose of this study was to describe the health-related quality-of-life (QoL) in patients after elective surgery for abdominal aortic aneurysm (AAA) compared to a normal population and to study the association between QoL and number of years since surgery.Methods:All Danish men who underwent elective surgery for AAA at the age of 65 or more in the period from 1989–2007 in Denmark were invited to participate in the survey. Of 722 patients, 375 were alive and 328 (87%) responded. The instruments EQ-5D (European Quality of life), EQ-VAS and SF-12 (Short Form Health Survey) were applied for measuring health-related QoL. Multiple regression analysis was used to study the association between QoL and number of years since AAA surgery.Results:A significantly poorer QoL was found in patients having had AAA surgery compared to the normal population as measured with the SF-12 and the EQ-VAS, but not with EQ-5D. A negative association between QoL and years following surgery was found with EQ-VAS and SF-12 (PCS), but not with the other instruments.Discussion:Factors such as selection bias because of mortality and non-response may have resulted in an over-estimate of the QoL in patients having had AAA surgery, thus the difference in QoL compared to the normal population was probably under-estimated. The cross-section design was inefficient for the study of the association between QoL and years since surgery, and EQ-5D may be an insensitive instrument for measuring QoL in AAA patients after surgery.Limitations:The main limitation of the study was the cross-sectional design. Males with a higher risk of death were under-represented in the sample.Conclusion:A poorer quality-of-life was found in patients having had elective AAA surgery compared to the normal population. 相似文献
97.
本文从FRA自身可能产生风险的视角而非传统利率风险管理过程的角度,分析了FRA在制度设计、参考利率选择、报价品种等方面存在的诸多风险因素,并在此基础上提出加强对我国FRA风险控制的对策,避免商业银行应用FRA进行风险管理时遭受风险,提高风险管理水平。 相似文献
98.
99.
Previous studies show that REITs returns and inflation arenegatively related. This paper reexamines this perverse inflation hedgephenomenon by investigating the relationship among REITs returns, realactivities, monetary policy and inflation through a Vector ErrorCorrection Model. Empirical results show that inflation does notGranger-cause REITs returns and that REITs returns signal changes in monetary policy. The observed negative relationship between REITs returnsand inflation is merely a proxy for the more fundamental relationshipbetween REITs returns and other macroeconomic variables. 相似文献
100.
期权理论在IT项目风险管理中的应用 总被引:1,自引:0,他引:1
本文简要介绍了金融期权和IT项目期权的含义,以及期权定价模型,详细分析了IT项目期权的类型和IT项目期权的套期保值,其中对比分析了NPV方法和期权方法(B-S模型)在评估IT项目中的差异。 相似文献