保险营销员与保险公司法律关系之认定

保险代理关系与劳动关系,为保险营销员与保险公司常见的两种法律关系。单纯从二者的概念上来看,似乎界限分明、易于分辨,但在实践中却出现了诸多类似竞合情形,给保险营销员的法律地位认定带来了困难。在对其进行认定时,应当将从属性判断置于一个更为严格的标准之上,如此方能对保险公司的管理行为性质进行有效区分;此外,针对实践中出现的担任双重职务的保险营销员,应当重点审查非保险代理职务与保险代理工作之间的关系,并结合从属性标准进行实质性判断。     

金融与GDP关系研究——基于广东省江门市

金融是国民经济的重要组成部分,既是GDP的直接创造者,又是国民经济各行业发展不可或缺的资金要素供应者。在区域经济发展中,金融与GDP的数量关系既密切又因地而异。以广东省江门市数据为蓝本,分析江门市贷款规模扩张与经济规模扩张的关系,结合江门市信贷资金在不同行业中的运营效率及结构差异,提出需要并科学设置金融业发展目标,细化增长性目标及控制性目标,在防控金融风险的基础上,让金融投放向服务创新驱动、服务工业立市、服务产业绿色转型倾斜,不断加强产金融合发展,以促进地区经济增长。     

新创企业突破性创新能力的提升机理研究

在快速变化的技术和市场环境中,如何提高新创企业突破性创新能力从而促进其持续成长是亟待解决的理论和实践问题。文章基于组织学习理论、合作关系理论和创新能力理论,构建关系学习影响新创企业突破性创新能力的概念模型并提出研究假设。利用286家新创企业的有效调研数据对所提研究假设进行实证检验。研究结果表明:与外部供应商共享信息和共同解决问题正向影响新创企业关系专用性记忆;新创企业吸收能力正向调节这种影响关系;新创企业关系专用性记忆正向影响其突破性创新能力。     

中韩两国时装产业中顾客资产模型的比较研究

将顾客资产模型应用到时装市场领域,以拓展该模型的应用范围,并且验证该模型是否受到文化差异的影响。采用问卷调查法收集数据,并分析数据。结果表明,在顾客资产的三大驱动要素中,只有关系资产和品牌资产对时装企业的顾客资产产生显著影响。另外,在中韩两国,这两个驱动要素对顾客资产的影响也存在显著差异。     

优势关系赋权的皖江示范区技术创新能力差异性实证分析

结合安徽省经济和社会发展的需求,皖江示范区更加注重技术创新能力建设,而评价体系内各个指标在对技术创新能力进行综合评价的过程中所起的作用是不同的,这为利用不确定理论方法建立技术创新能力评价模型奠定了基础。利用优势关系对指标数值分类去除繁冗指标,精简指标体系,融合优势关系下属性重要性赋权和粒度赋权确定各指标的优化组合权重,使皖江城市带各地区的综合评价值更趋合理化,为各地区因地制宜加快技术创新能力建设提供了依据。     

Consumer–brand relationship quality: When and how it helps brand extensions

Two studies demonstrate that strong brand relationship quality (BRQ) enhances consumer judgments about brand extensions. Different methods (survey vs. experiment), participants (real consumers vs. college students), and cultural contexts (Korea vs. Canada) demonstrate that this effect generalizes. Study results suggest that this effect only occurs for two moderately-low-fit extensions: the extension and the parent are similar product categories with inconsistent attributes, or dissimilar product categories with consistent attributes. Two different cognitive processes underlie the BRQ effects depending on these conditions.     

非正式制度下人际关系与交易费用

人们的经济行为与交易费用的高低息息相关,作为非正式制度下的人际关系对交易费用具有很大的影响。文章论述了市场经济条件下新的人际关系和交易费用的关系,提出了如何搞好人际关系,降低交易费用的对策。     

The Impact of Relation-Specific Investments on Channel Performance: Focusing on Mediators

This study investigates the mediating mechanisms through which relation-specific investments (RSIs) can contribute to channel performance in China. We distinguish between property-based RSIs and knowledge-based RSIs and propose that these two types of RSIs rely on different governance mechanisms to impact channel performance. Specifically, although property-based RSIs prompt the drafting and utilization of formal contracts, they promote channel performance through relationship communication. In contrast, knowledge-based RSIs enhance relational trust and relationship communication, which can increase the profitability of the channel relationship. However, both types of RSIs can enhance channel performance directly. Our study shows that relationship communication plays an important role in strengthening the effects of governance mechanisms for both types of RSIs in China. In addition, relational governance mechanisms have greater effects than formal contracts on channel performance. These results enrich our understanding of RSIs in the emerging market.     

农村土地流转与农民增收的关系

合理有序进行农村土地流转,既是有效实现农村土地资产的资本化关键所在,又是大幅提高农民财产性收入的根本保证。本文应用SPSS软件,采用Pearson方法,验证农村土地流转与农民增收的关系,结果显示农村土地流转与农户总收入、非农收入增长具有正相关关系。应通过健全土地流转机制,优化土地资源配置,培育特色产业品牌,拓宽劳务经济渠道等途径,推进农村土地流转,最终实现农民增收。     

Loyalty in the Business-to-Business Service Context: A Literature Review and Proposed Framework

Loyalty has been named as one of the greatest competitive advantages for companies operating under high competition conditions. However, different authors look at this concept from different views and take different factors into account. This article consolidates academic research on loyalty in business services. The determinants of loyalty are identified and the development of loyalty as a process is investigated. These findings, together with the relationship development process and the possible influence of culture, are integrated into the resulting research framework. This framework suggests that relationship quality, comprising trust, satisfaction, and commitment, is a mediator of the loyalty development process. Furthermore, it suggests that these mediators, determining the transition from one stage to the other, are influenced by different antecedents. Finally, managerial recommendations and directions for future research are provided.