新儒商思想对商业行为的影响

新儒商思想作为一种商业思想并在现阶段条件下提出，具有鲜明的时代特征和重要的现实意义。从我国古代、近代、现代的部分商业思想理论入手，结合儒学的有关发展史，对新儒商思想作一简单的论述。．长期以来儒学作为封建统治的工具，在政策上表现为重农抑商，然而这并不足以说明儒学在根本上是否认商业行为的，从某种意义上说，可作为一种哲学能够有效地指导、规范我们目前的商业经济行为。     

差异化战略:《新周刊》新锐之道

现在的杂志界“同质化”现象泛滥,许多刊物从封面到内容都是低层次重复。整个中国杂志界由于受体制的限制和束缚,存在创新意识和原创精神的缺失,难觅成熟的商业操盘。《新周刊》作为新闻时事杂志的“异类”,充分运用差异化战略,步步为营,闯出了一片新天地。文章从专题、封面设计、受众定位、经营方法等方面阐述了《新周刊》的差异化战略。     

Conflict management and innovation performance: An integrated contingency perspective

In recent years, many of the basic assumptions underlying organizational conflict research have changed, drawing into question the validity of some previous research findings. Operating from the perspective that conflict is complex, multidimensional, and context specific, this research takes a fresh look at key conflict antecedents, mediators, and consequences in the context of the innovation process. The study investigates the relationships among five behavioral conflict-handling strategies, destructive and constructive conflict, and innovation performance as perceived by 290 R & D and marketing department managers. Empirical results both support and question some of the previous findings in conflict research. The results indicate that integrating, accommodating, compromising, forcing, and avoiding conflict-handling strategies can have different impacts on constructive and destructive conflict in an innovation context. Kelly Hewett (kelly_hewett@moore.sc.edu) is in the Department of Marketing at the Moore School of Business, University of South Carolina. Her research focuses on the management of relationships between buyers and sellers, as well as between headquarters and foreign subsidiaries in managing the marketing function globally. Her research has been published in theJournal of Marketing, the Journal of the Academy of Marketing Science, and theJournal of International Business Studies, among others. R. Bruce Money (moneyb@byu.edu) is the Donald Staheli Fellow and an associate professor of marketing and international business in the Marriott School of Management, Brigham Young University. His articles have been published in journals such as theJournal of Marketing, theJournal of the Academy of Marketing Science, theJournal of International Business Studies, andSloan Management Review. His research interests include the international aspects of national culture’s measurement and effects, business-to-business marketing, word-of-mouth promo-tion, services marketing, and negotiation. Subhash Sharma (sharma@moore.sc.edu) is the James F. Kane Professor of Business in the Moore School of Business, University of South Carolina. Professor Sharma’s research interests include marketing strategy, structural equation modeling, data mining, customer relationship management, e-commerce, the marketing-operations interface, and global marketing strategies. He has published numerous articles in these areas in leading academic journals such as theJournal of Marketing Research, theJournal of Marketing, Marketing Science, theJournal of Retailing, theJournal of Operations Management, theInternational Journal of Research in Marketing, andManagement Science. Professor Sharma has also authored two textbooks:Applied Multivariate Techniques (John Wiley, 1996) andScaling Procedures: Issues and Applications (with Richard G. Netemeyer and William O. Bearden, Sage, 2003). Professor Sharma was a member of the editorial boards of theJournal of Marketing Research and theJournal of Marketing and currently serves on the editorial review board of theJournal of Retailing.     

加强地方高校科技创新工作的深入思考

根据教育部、科技部《关于进一步加强地方高等学校科技创新工作的若干意见》精神,探讨了地方高校科技创新的制约因素和定位,从提高自主创新能力、创新平台建设、完善创新机制等方面,提出了构建地方高校自主创新体系的建议。     

新会计准则的四大改进

中国新会计准则体系已于2006年2月15日正式发布,并于2007年1月1日起在上市公司率先实施。通过对新会计准则与原会计准则的比较,把握新会计准则的变化,对于贯彻实施新会计准则体系、提高上市公司质量、促进资本市场和谐稳定发展具有重要意义。本文认为新会计准则的四大改进为:会计目标定位于“受托责任观”与“决策有用观”的融合、会计信息质量强调相关性与重要性原则、会计要素的确认与计量国际趋同、财务报告体系更趋有用性。     

农民增收:建设社会主义新农村的保障

农民增收是解决农民问题的关键,也是构建和谐社会,建设社会主义新农村的保障。文章分析了农民增收的社会意义、我国农民收入现状及其原因,最后对农民增收的关键因素作了一些思考。     

电子商务审计方法和技术

由于企业电子商务的网络性,直接造成电子商务审计线索的"不可见"性.电子商务审计下的技术方法已大大突破了原有方式下所运用的审计技术方法.对电子商务审计除了使用传统审计方法和以计算机为主的网络审计软件系统进行辅助审计外,更有效的是自身所特有的方法体系.     

新时期加强高职院校德育工作的几点思考

通过对新时期加强高职院校德育工作的必要性和重要性的分析,提出以创新德育理念为先导、以延伸和优化德育途径和方法为突破、以提高德育工作队伍素质为保障,努力开创德育工作的新局面。     

信息技术营造企业的竞争优势

企业采用不同的技术营造自身的竞争优势,而信息技术作为一种新的竞争手段,正在对企业的竞争优势产生着广泛而深刻的影响。企业在应用信息技术的过程中,可以选择多种竞争战略,但由于企业的生产类型、规模以及自身技术环境等方面的差异,导致企业所选择竞争战略组合会有所差异。企业在实施信息技术战略时,应充分考虑自身的实际,选择恰当的信息技术战略组合,以使企业在激烈的市场竞争环境中逐步营造自身的竞争优势。     

“长三角”地区国家农业科技园区建设探讨

该文从建设国家农业科技园区的现实意义出发，选择“长三角”地区嘉兴国家农业科技园区建设为个案，在此基础上，提出了制定发展国家农业科技园区的对策。